Rural Smokeless Creative Concept Testing – Focus Groups with Rural Youth

OMB# 0910-0674 Exp: 3/31/2016 RETAIN FOR YOUR RECORDS

ID

OMB# 0910-0674 Exp: 3/31/2016 RETAIN FOR YOUR RECORDS

Group

ID

Group

1

What is the message—that is, what is the most
important thing the idea is trying to tell you?

1

What is the message—that is, what is the most
important thing the idea is trying to tell you?

2

What did you think about this idea?
Please give it a grade from A-F.

2

What did you think about this idea?
Please give it a grade from A-F.

(Mark ONLY one)

3

(Mark ONLY one)

How much do you agree or disagree
with the following statements:

3

(Check ONly one response for each item)

How much do you agree or disagree
with the following statements:
(Check ONly one response for each item)

Strongly
Disagree

Disagree

NEITHER
AGREE NOR
DISAGREE

AGREE

sTRONGLY
AGREE

Strongly
Disagree

Disagree

NEITHER
AGREE NOR
DISAGREE

AGREE

sTRONGLY
AGREE

This idea grabbed my attention

q q

q

q

q

This idea grabbed my attention

q q

q

q

q

I can relate to this idea

q q

q

q

q

I can relate to this idea

q q

q

q

q

This idea is convincing

q q

q

q

q

This idea is convincing

q q

q

q

q

This idea made me stop
and think about using
smokeless tobacco

q q

q

q

q

This idea made me stop
and think about using
smokeless tobacco

q q

q

q

q

q q

q

q

q

q q

q

q

q

This idea made me want
to learn more about
the health risks of using
smokeless tobacco

This idea made me want
to learn more about
the health risks of using
smokeless tobacco

4

What do you like most about this idea?

4

What do you like most about this idea?

5

What would you change about this idea
to make it better?

5

What would you change about this idea
to make it better?