Copy testing will use rough cut videos. The following concepts/scripts are placeholders.
Online Quantitative Study of Youth Reactions to Rough-Cut Advertising Designed to Prevent Youth Tobacco Use; OMB Control Number 0910-0674.
STIMULI
Table of Contents
Tiny Bully – “If You Knew Me” 3-7
Tiny Bully – “Beast Released” 8-12
What’s it Cost? – Skin 13-16
What’s it Cost? – Tooth 17-19
Menthol – Skin 20
Menthol – Tooth 21
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Skin - Menthol
Tooth - Menthol
File Type | application/vnd.openxmlformats-officedocument.presentationml.presentation |
File Modified | 0000-00-00 |
File Created | 0000-00-00 |