The Energy Independence and Security
Act of 2007 (EISA), enacted in December 2007, included a
requirement that the National Highway Traffic Safety Administration
(NHTSA) develop a consumer information and education campaign to
improve consumer understanding of automobile performance with
regard to fuel economy, Greenhouse Gas emissions and other
pollutant emissions; of automobile use of alternative fuels; and of
thermal management technologies used on automobiles to save fuel. A
critical step in developing the consumer education program is to
conduct proper market research to understand consumers' knowledge
surrounding these issues, evaluate potential consumer-facing
messages in terms of clarity and understand the communications
channels through which these messages should be presented. The
research will allow NHTSA to refine messaging to enhance
comprehension and usefulness and will guide the development of an
effective communications plan and education program. NHTSA proposes
a multi- phased research project to gather the data and apply
analyses and results from the project to develop the consumer
information program and education campaign materials.
US Code:
49
USC 32809 Name of Law: The Energy Independence and Security Act
of 2007
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.