EPA's Design for the Environment (DfE) Logo Redesign Consultations

Forms and Documents

Document Name	Status
2487ss01-A_AttachE_rev2014_01-27.docx Supplementary Document	2014-02-05
2487ss01-A_AttachC_rev2014_01-27.docx Supplementary Document	2014-02-05
2487ss01-A_AttachB_rev2014_01-27.docx Supplementary Document	2014-02-05
2487ss01-B_rev2014_01-27.docx Supporting Statement B	2014-02-05
42 USC 13103.pdf Supplementary Document	2013-11-04
AttachG.docx Supplementary Document	2013-10-29
2487ss01-A_rev2014_01-27.docx Supporting Statement A	2014-02-05

IC Document Collections

IC ID	Document Title	Status
209301	Post-Launch Consumer Online Survey Other-EPA Design for the Environment (DfE) Post-Launch Awareness	New
209300	Pre-Launch Consumer Online Survey Other-EPA Design for the Environment (DfE) Redesign of Visual Ma	New
209299	Consumer Focus Group Interviews Other-Moderator's Guide for Consumer Focus Group Session	New
209298	Screening for Consumer Focus Groups Other-Screening Interview Questionnaire for "Leaning Green" Cons	New

ICR Details

OMB Control No: 2070-0189	ICR Reference No: 201311-2070-001
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: EPA/OCSPP	Agency Tracking No: 2487.01
Title: EPA's Design for the Environment (DfE) Logo Redesign Consultations
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 02/05/2014
	Date Received in OIRA: 11/13/2013
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2017	36 Months From Approved
Responses	8,990	0	0
Time Burden (Hours)	1,997	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: This information collection supports the consultation process by which the U.S. Environmental Protection Agency (EPA) will select a revised logo and messaging for its Design for the Environment (DfE) program. A key goal of the Agency's DfE program is to work with businesses to voluntarily incorporate safer chemicals and other health and environmental considerations into the design of their products and processes. To achieve this goal, DfE relies on outreach activities and information dissemination to industry participants and the public, as well as non-governmental organizations, EPA Regions, federal government laboratories, and state and local governments. Effective outreach and communications are vital to program success. The DfE program must ensure that its logo communicates clearly its safer chemistry and pollution prevention goals. DfE's current logo has remained unchanged since the program began in 1992. The current DfE logo is dated and does not adequately convey and enable DfE's objective: to advance chemical-based products that are safer for people and the environment. A redesigned logo and messaging are needed to enhance communications and for the program to reach its potential. It is important for the redesign effort to be informed by consumers, manufacturing partners, retailers, and other key audiences. To help ensure broad public participation in the redesign process and that EPA receives input from a diverse demographic, the Agency will conduct a number of focus group sessions to obtain feedback on several logo design concepts and associated wording. DfE will also sponsor two surveys, as discussed in Part B of the Supporting Statement, to gauge public awareness and understanding of the logo and its meaning before and after the redesign. This information collection request applies to the collection of information from the public via focus group sessions and surveys.

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Authorizing Statute(s): US Code: 42 USC 13103(b)(5) Name of Law: Pollution Prevention Act
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	78 FR 44560	07/24/2013
30-day Notice:	Federal Register Citation:	Citation Date:
	78 FR 68056	11/13/2013
Did the Agency receive public comments on this ICR? Yes

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Number of Information Collection (IC) in this ICR: 4

IC Title	Form No.	Form Name
Screening for Consumer Focus Groups
Consumer Focus Group Interviews
Pre-Launch Consumer Online Survey
Post-Launch Consumer Online Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	8,990	0	0	8,990	0	0
Annual Time Burden (Hours)	1,997	0	0	1,997	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new ICR, therefore the burdens associated with the described information collection activities represent a program change.

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Annual Cost to Federal Government: $69,995

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 11/13/2013

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