2015 Qualitative Research on Bank Efforts - Focus Groups:
Phase 4 Recruitment Screener
Draft: 10/27/2015
Groups/Locations:
|
Los Angeles, CA |
New York, NY |
Cleveland, OH |
Mobile, AL |
Jackson, MS |
|||||
Goal (min) |
Recruit (min) |
Goal (min) |
Recruit (min) |
Goal (min) |
Recruit (min) |
Goal (min) |
Recruit (min) |
Goal (min) |
Recruit (min) |
|
Black |
3 (2) |
5 (4) |
3 (2) |
5 (4) |
4 (3) |
6 (4) |
5 (4) |
8 (6) |
7 (5) |
10 (7) |
Hispanic |
3 (2) |
5 (4) |
3 (2) |
5 (4) |
2 (2) |
3 (2) |
- |
- |
- |
- |
In addition, two Spanish-speaking focus groups will be conducted: one in Los Angeles, CA and one in New York, NY.
Goal for Each Group: (Out of 10 participants per group)
Gender: half female and half male
Race/Ethnicity: (see above table)
Bank Status:
Unbanked: Min of 4
2 of which were previously banked
2 of which are unbanked due to high fees
Underbanked
Min. of 4 underbanked, of which 2 were previously unbanked
Unemployment: Max of 2
Students: Max of 1
Prepaid card users: Min of 4
Payday loan users: Min of 2
Earned Income Tax Credit (EITC) refund recipients: Min of 3
Check casher (not at banks or credit unions) users: Min of 3
Instructions:
Recruit 15 respondents for 8-10 to show per group. Seat a maximum of 10.
QUOTAS: (Out of 15 recruits per group)
Gender: half female and half male
Race/Ethnicity: (see above table)
Bank Status:
Unbanked: Min of 7
4 of which were previously banked
4 of which are unbanked due to high fees
Underbanked
Min. of 7 underbanked, of which 4 were previously unbanked
Unemployment: Max of 3
Students: Max of 2
Prepaid card users: Min. of 8
Payday loan users: Min of 4
Obtained Earned Income Tax Credit (EITC) refund: Min of 6
Cashed checks (not at banks or credit unions) Min of 6
Additional Criteria:
For Spanish groups in Los Angeles and New York, all respondents must identify as Hispanic/Latino.
MONITOR: a) income; b) education; c) age distribution; d) types of products recruits are using (for underbanked consumers, want to focus on the transaction AFS and payday loan/payday advance loan); and e) prepaid card users’ status as unbanked or underbanked.
SCREENER:
Hello, may I speak to ______ [USE NAME FROM DATABASE/LIST]? This is ________ calling for _________, a marketing research firm.
1 AVAILABLE [CONTINUE]
2 NOT AVAILABLE [FIND OUT BEST TIME TO CALL BACK]
We
are conducting research to understand people’s use of financial
services. May I ask you some questions? [IF NEEDED: It will only
take about 5 minutes.]
S0. Initial question for Los Angeles and New York City ONLY. INTERVIEWER TO USE ENGLISH
OR SPANISH DEPENDING ON RESPONDENT’S LEAD IN ANSWERING THE PHONE
What language do you prefer to speak?
English (RECRUIT FOR ENGLISH GROUPS)
Spanish (RECRUIT FOR SPANISH GROUPS – USE SPANISH FOR REMAINDER OF INTERVIEW)
S1. Are you less than 18 years of age?
Yes [TERMINATE]
No [continue]
S2. Do you or does anyone in your family work in: (READ LIST)
A market research firm [TERMINATE]
An advertising agency [TERMINATE]
A bank or other financial institution [TERMINATE]
None of the above
S3. When was the last time you participated in an in-person research study such as a focus group, a product test or a one-on-one interview? (READ LIST IF NECESSARY)
1 Within the last month [TERMINATE]
2 Within the last three months [TERMINATE]
3 Within the last six months [TERMINATE]
4 More than six months ago
5 Never
[IF TERMINATED DURING THE SURVEY:]
Thank you for taking our survey. Those are all of the questions I have for you.
<FACILITY SPECIFIC INTRODUCTION>
BANKING STATUS
S4. How much do you actively participate in managing finances for your household? (READ AND ROTATE 1-3 LIST)
A lot
Some
Not at all [TERMINATE]
Not sure (DO NOT READ) [TERMINATE]
Our study is about the different ways that people manage their finances, so these next questions are about financial activities you may or may not practice. We will not ask, and you should not tell us, anything that identifies you personally like a bank account number.
S5. Do you or anyone else in your household currently have a checking or savings account with a bank or credit union?
Yes (ASK S5A)
No (SKIP TO S7) [QUALIFY AS UNBANKED]
Not sure (DO NOT READ) [TERMINATE]
S5A. What type or types of accounts, if any, do you have?
Only a checking account
Only a savings account
Both a checking and savings account
4 You do not have a checking or savings account [TERMINATE]
5 Not sure (DO NOT READ) [TERMINATE]
S6. In the past 12 months, that is since October, 2014, was there any time when no one in your household had an account?
Yes (SKIP TO S8)
No (SKIP TO S8)
Not sure (DO NOT READ) (SKIP TO S8)
S7. What are the top three reasons for not having an account?
Few, if any, of my family members have an account. [CONTINUE]
Prefer to use cash. [CONTINUE]
Bank hours or location are inconvenient [CONTINUE]
Bank account fees are too high [CONTINUE]
Bank account fees are unpredictable [CONTINUE]
Do not have enough money to keep in an account open [CONTINUE]
Avoiding a bank gives me more privacy [CONTINUE]
Cannot open an account due to personal identification, credit, or former bank account problems [CONTINUE]
Don’t trust banks [CONTINUE]
Some other reason (Specify) [CONTINUE]
DK/REFUSE [CONTINUE
S7A. Have you or anyone in your household ever had a checking or savings account with a bank or credit union? Would you say…
Yes, within the last year
Yes, more than a year ago
No, never had an account at a bank or credit union
Not sure (DO NOT READ)
S8. In the last three months, that is since August 2015, did you or anyone else in your
household go to some place other than a bank to cash a check?
Yes (ASK S8A)
No (SKIP TO S9)
Not Sure (DO NOT READ) (SKIP TO S9)
S8A. In the last three months, how many times have you gone to a place other than a bank or credit union to cash a check?
Once
2-3 times
4 times or more
Not Sure (DO NOT READ)
S9. In the last three months, have you gone to a place other than a bank or credit union to purchase a money order?
Yes (ASK S9A)
No (SKIP TO S10)
Not Sure (DO NOT READ) (SKIP TO S10)
S9A. In the last three months, how many times have you gone to a place other than a bank or credit union to purchase a money order?
Once
2-3 times
4 times or more
Not Sure (DO NOT READ)
S10. In the last three months have you gone to a place other than a bank or credit union to send money to family or friends living outside of the US?
Yes (ASK S10A)
No (SKIP TO S11)
Not Sure (DO NOT READ) (SKIP TO S11)
S10A. In the last three months, how many times have you gone to a place other than a bank or credit union to give or send money to family or friends living outside of the US?
Once
2-3 times
4 times or more
Not Sure (DO NOT READ)
S11. Now I have a question about prepaid cards. I am not asking about gift cards or debit cards linked to a checking account. Prepaid cards allow you to load funds into your account and withdraw cash from your account using ATMs.
In the last three months, have you used prepaid cards such as those I have described? Please do not include prepaid cards that you received from a government agency.
Yes (ASK S11A)
No (SKIP TO S13)
Not Sure (DO NOT READ) (SKIP TO S13)
S11A. In the last three months, how many times have you used a prepaid card such as those I have described?
Once
2-3 times
4 times or more
Not Sure (DO NOT READ)
Payday/Payday Advance Loans, Auto Title Loans, and Pawn Shop Loans
S13. Some people find it useful to take out a payday/payday advance, auto title, or pawn shop (this is not the sale of an item to a pawn shop) loan to manage their money. In your case, have you taken out one of these types of loans at a place other than a bank in the last 6 months?
Yes
No
Not Sure (DO NOT READ)
Earned Income Tax Credit (EITC) Refund
S14 In the past, have you gotten your federal and/or state taxes done for free at a
location hosted by a nonprofit organization, often referred to as a VITA (Volunteer
Income Tax Assistance) site or center?
1 Yes
2 No
S15 During the last tax season, did you received an Earned Income Tax Credit
(EITC) refund?
1 Yes
2 No
STATUS
UNBANKED: S5=2 (No household checking or savings account)
UNBANKED,
Due to high fees: S5=2 AND S7=4
UNBANKED,
Previously Banked: S5=2 AND S7= 1 or 2 (Previously had personal checking
and/or savings account within last year or more than a
year ago.)
UNDERBANKED: S5A=1, 2 or 3 (Have personal checking and/or savings account) AND S8A, S9A, or S10A = 2 or 3 (used transactional AFS 2+ times)
UNDERBANKED,
previously unbanked: [S5A=1, 2 or 3 (Have personal checking and/or savings account) AND S8A, S9A, or S10A = 2 or 3 (used transactional AFS 2+ times)] AND S6=1
Prepaid Card User: S11 = 1 AND S11A = 2 or 3 (used prepaid card 2+ times)
AND S12 = 1, 2, 4, or 5 (exclude from a government
agency)
Check Cashing User: S8=1 AND S8A= 2 or 3 (used check cashing 2+ times)
Payday/Payday Advance,
Auto Title, or Pawn Shop
Loan User S13 = 1
EITC Refund: S14 = 1 AND S15 = 1
DEMOGRAPHICS
D1. Are you…? (RECORD BY OBSERVATION/DATABASE)
1 Male
2 Female
D2. What is your age?
1 18-24
2 25-34
3 35-44
4 45-54
5 55-64
6 65 or older
D3. Which of the following best describes your background? (READ LIST)
1 White
2 Black or African American
3 American Indian or Alaska Native
4 Native Hawaiian or Other Pacific Islander
5 Asian
6 Other
D4. Do you consider yourself to be Hispanic or Latino?
Yes
No
D5. What is your employment status? (READ LIST)
1 Employed (full- or part-time) (ASK D5A)
2 Not employed
3 Retired
4 Student
D5A. [ASK IF D5=1 OR 2] Where do you work? ___________________________
D6. What is the highest level of education you have completed or the highest degree you have received? (READ LIST)
1 Completed high school (or equivalent, e.g., GED) or fewer years of education
2 Completed a two-year (e.g., Technical or Associate's) degree or completed some
years of college but have not earned a four-degree college degree
3 Completed a four-year college degree, completed some years of graduate
school, or completed graduate school (e.g., M.S., M.D., Ph.D.)
D7. What is your current annual household income (before taxes)? (READ LIST)
1 Less than $15,000
2 At least $15,000 but less than $30,000
3 At least $30,000 but less than $50,000
4 At least $50,000 but less than $75,000
5 $75,000 or more
Thank you for participating in this survey. We would like to invite you to participate in an important discussion to understand what consumers think of new technologies for managing their financial services. The group will be held on <INSERT TIME/DATE> and last approximately two hours. You will receive <INSERT INCENTIVE AMOUNT> to help you offset the cost of coming in to our office to participate.
<<ADDITIONAL INFORMATION FROM FACILITY ON LOCATION, PARKING, ETC.>>
Name: __________________________
Address: ________________________
City: ___________________________
State: __________________________
Zip: ____________________________
Email Address:___________________
Phone Number: __________________
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
Author | Erin Norman |
File Modified | 0000-00-00 |
File Created | 2021-01-28 |