Hud 935-2

OMB Approval No. 2529-0013
(exp. 09/30/2003)

U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity

Affirmative Fair Housing
Marketing Plan

1a. Applicant's Name, Address (including city, state & zip code) & Phone Number

1c. Project/Application Number

1d. Number of Units

1e. Price or Rental Range
From $
To $

1f. For Multifamily Housing Only

Elderly

1g. Approximate Starting Dates (mm/dd/yyyy)

Non-Elderly

Advertising
Occupancy

1b. Project's Name, Location (including city, State and zip code)

1h. Housing Market Area

1i. Census Tract

1j. Managing/Sales Agent's Name & Address (including city, State and zip code)

2. Type of Affirmative Marketing Plan (mark only one)

Project Plan
Minority Area
White (non-minority) Area

3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least likely to apply for
the housing because of its location and other factors without
special outreach efforts)

White (non-Hispanic)

Hispanic

Black (non-Hispanic)

Asian or Pacific Islander

American Indian or Alaskan Native
Persons with Disabilities

Mixed Area (with ________ % minority residents)
4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)

Newspapers/Publications

Radio

Name of Newspaper, Radio or TV Station

TV

Billboards

Other (specify)

Racial/Ethnic Identification of Readers/Audience

Size/Duration of Advertising

4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster

(1) Will brochures, letters, or handouts be used to advertise?
Yes
No If "Yes", attach a copy or submit when available.
(2) For project site sign, indicate sign size _______ x _______; Logotype size _______ x _______. Attach a photograph of project sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the

Sales/Rental Office

Real Estate Office

Model Unit

Other (specify)

4c. Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees to establish and maintain
contact with the groups/organizations listed below that are located in the housing market area or SMSA. If more space is needed, attach an additional sheet.
Notify HUD-FHEO of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide all requested information.)
Name of Group/Organization

Racial/Ethnic
Identification

Address & Phone Number

Approximate Date
(mm/dd/yyyy)

Person Contacted or to be Contacted

Indicate the specific function the Group/Organization will undertake
in implementing the marketing program

Method of Contact

5. Future Marketing Activities (Rental Units Only) Mark the box(s) that best describe marketing 6. Experience and Staff Instructions (See instructions)
activities to fill vacancies as they occur after the project has been initially occupied.
6a. Staff has experience.
Yes
No
Newspapers/Publications
Radio
TV
Brochures/Leaflets/Handouts 6b. On separate sheets, indicate training to be provided to staff on Federal, State
and local fair housing laws and regulations, as well as this AFHM Plan. Attach
Site Signs
Community Contacts
Other(specify)
a copy of the instructions to staff regarding fair housing.
7. Additional Considerations Attach additional sheets as needed.

8. Changes and Revisions By signing this form, the applicant agrees, after
For HUD-Office of Housing Use Only
appropriate consultation with HUD, to change any part of the plan covering a
Approval By
Disapproval By
multifamily project to ensure continued compliance with Section 200.620 of Signature & Date (mm/dd/yyyy)
Signature & Date (mm/dd/yyyy)
HUD's Affirmative Fair Housing Marketing Regulations.
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)

Name (type or print)

Name (type or print)

Name (type or print)

Title & Name of Company

Title

Title

Previous editions are obsolete

Page 1 of 2

ref. Handbook 8025.1

form HUD-935.2 (01/2001)

Public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching
existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. This agency may not collect
this information, and you are not required to complete this form, unless it displays a currently valid OMB control number.
The Affirmative Fair Housing Marketing Plan (AFHM) is needed to ensure that Federal agencies are taking necessary steps to eliminate discriminatory
practices involving Federally insured and assisted housing. No application for any housing project or subdivision insured or subsidized under the
Department’s housing programs can be funded without an approved AFHM Plan. The responses are required to obtain or retain a benefit under the Fair
Housing Act, Section 808(e)(5) & (6) and 24 CFR Part 200, Subpart M. The form contains no questions of a confidential nature.

Instructions

Send the Completed form to: Your Local HUD Office,
Attention: Director, Office of Housing
The Affirmative Fair Housing Marketing Regulations require that
each applicant subject to these regulations carry out an affirmative
program to attract prospective buyers or tenants of all minority and
non- minority groups in the housing market area regardless of race,
color, religion, sex, national origin, disability, or familial status.
These groups include Whites (Non-Hispanic), members of minority groups, i.e.., Blacks (Non-Hispanic), American Indians/Alaskan Natives, Hispanics, Asian/Pacific Islanders, persons with disabilities, or families with children in the Standard Metropolitan
Statistical Areas (SMSA) or housing market area who may be
subject to housing discrimination on the basis of race, color,
religion, sex, national origin, disability, or familial status. The
applicant shall describe on this form the activities it proposes to
carry out during advance marketing, where applicable, and the
initial sales rent-up period. The affirmative program also should
ensure that any group(s) of persons normally not likely to apply for
the housing without special outreach efforts (because of existing
neighborhood racial or ethnic patterns, location of housing in the
SMSA price or other factors), know about the housing, feel welcome to apply and have the opportunity to buy or rent.
Part 1 - Applicant and Project Identification. The applicant may
obtain Census Tract location information, item 1i, from local
planning agencies, public libraries and other sources of Census
Data. For item 1g, specify approximate starting date of marketing
activities to the groups targeted for special outreach and the
anticipated date of initial occupancy. Item 1j is to be completed
only if the applicant is not to implement the plan on its own.
Part 2 - Type of Affirmative Marketing Plan. Applicants for
multifamily projects are to submit a Project Plan which describes
the marketing program for the particular project or subdivision.
Scattered site builders are to submit individual annual plans based
on the racial composition of each type of census tract. For example,
if a builder plans to construct units in both minority and nonminority census tracts, separate plans shall be submitted for all of
the housing proposed for both types.
Part 3 - Direction of Marketing Activity. Considering factors such
as price or rental of housing, the racial/ethnic characteristics of the
neighborhood in which housing is (or is to be) located, the population within the housing market area, or the disability or familial
status of the eligible population, public transportation routes, etc.,
indicate which group(s) you believe are least likely to apply
without special outreach.
Part 4 - Marketing Program. The applicant shall describe the
marketing program to be used to attract all segments of the eligible
population, especially those groups designated in the Plan as least
likely to apply. The applicant shall state: the type of media to be
used, the names of newspapers/call letters of radio or TV stations;
the identity of the circulation or audience of the media identified in
Previous editions are obsolete

the Plan, e.g., White (Non-Hispanic), Black (Non-Hispanic), Hispanic, Asian-American/Pacific Islander, American Indian/ Alaskan Native; and the size or duration of newspaper advertising or
length and frequency of broadcast advertising. Community contacts include individuals or organizations that are well known in
the project area or the locality and that can influence persons within
groups considered least likely to apply. Such contacts may include, but need not be limited to: neighborhood, minority and
women's organizations, churches, labor unions, employers, public
and private agencies, disability advocates, and individuals who are
connected with these organizations and/or are well-known in the
community.
Part 5 - Future Marketing Activities. Self-Explanatory.
Part 6 - Experience and Staff Instructions.
a. Indicate whether the applicant has previous experience in marketing housing to group(s) identified as least likely to apply for
the housing.
b. Describe the instructions and training given to sales/rental staff.
This guidance to staff must include information regarding Federal, State and local fair housing laws and this AFHM Plan.
Copies of any written materials should be submitted with the
Plan, if such materials are available.
Part 7 - Additional Considerations. In this section describe other
efforts not mentioned previously which are planned to attract
persons in either those groups already identified in the Plan as least
likely to apply for the housing or in groups nor previously identified in the Plan. Such efforts may include outreach activities to
female-headed households and persons with disabilities.
Part 8 - The applicant's authorized agent signs and dates the
AFHM Plan. By signing the Plan, the applicant assumes full
responsibility for its implementation. The Department may at any
time monitor the implementation of the Plan and request modification in its format or content, where the Department deems necessary.
Notice of Intent to Begin Marketing. No later than 90 days prior
to the initiation of sales or rental marketing activities, the applicant
with an approved Affirmative Fair Housing Marketing Plan shall
submit notice of intent to begin marketing. The notification is
required by the Affirmative Fair Housing Marketing Plan Compliance Regulations (24 CFR Part 108.15). It is submitted either
orally or in writing to the FHEO Division of the appropriate HUD
Office serving the locality in which the proposed housing is
located. OMB approval of the Affirmative Fair Housing Plan
includes approval of this notification procedure as part of the Plan.
The burden hours for such notification are included in the total
designated for this Affirmative Fair Housing Marketing Plan form.

Page 2 of 2

ref. Handbook 8025.1

form HUD-935.2 (01/2001)