Market Research to Broaden and Deepen U.S. Exporter Base

Forms and Documents

Document Name	Status
Market Evaluation Survey for Non-Exporting Companies Form and Instruction	Modified
Market Segmentation Survey of U.S. Exporters-Service Providers Form and Instruction	Modified
Form ITA-4159 Market Segmentation Survey of Moderate U.S. Exporters-Manufacturers Form and Instruction	Modified
Form ITA-4158 Commercial Service Brand Metrics Survey Form and Instruction	Modified
0625.0264.Supprtg Stmnt.PartA.042712.doc Supporting Statement A	2012-04-27
0625.0264.Supprtg Stmnt.Part B.042712.doc Supporting Statement B	2012-04-27

IC Document Collections

IC ID	Document Title	Status
186673	Market Evaluation Survey for Non-Exporting Companies Form and Instruction	Modified
186672	Market Segmentation Survey of U.S. Exporters-Service Providers Form and Instruction	Modified
186671	Market Segmentation Survey of Moderate U.S. Exporters-Manufacturers Form and Instruction	Modified
186458	Commercial Service Brand Metrics Survey Form and Instruction	Modified

ICR Details

OMB Control No: 0625-0264	ICR Reference No: 201204-0625-002
Status: Historical Active	Previous ICR Reference No: 200808-0625-001
Agency/Subagency: DOC/ITA	Agency Tracking No: ITA-4158; ITA-4159; ITA-4160; and ITA-4161
Title: Market Research to Broaden and Deepen U.S. Exporter Base
Type of Information Collection: Extension without change of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved without change	Conclusion Date: 05/25/2012
	Date Received in OIRA: 04/27/2012
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	05/31/2015	36 Months From Approved	05/31/2012
Responses	4,000	0	4,000
Time Burden (Hours)	1,800	0	1,800
Cost Burden (Dollars)	0	0	0

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Abstract: International Trade Administration (ITA) U.S. Commercial Service (CS) serves as the key U.S. government agency responsible for promoting exports of goods and services from the United States, particularly by small and medium-sized enterprises, and assisting U.S. exporters in their dealings with foreign governments. Section 4721 of 15 United States Code contains several provisions that direct the CS to, "identify United States businesses with the potential to export goods and services and provide such businesses with advice and information on establishing export businesses." As such, the long-term performance goal of the CS is to "broaden and deepen the U.S. exporter base." Furthermore, the CS is mandated by the Government Performance and Results Act of 1993 to improve program performance and achieve better results for the American people. Based on this mandate, the Commercial Service developed new metrics driven by the 2008 Program Assessment Rating Tool (PART) to measure the effectiveness and impact of the CS at broadening and deepening the U.S. exporter base. In order to collect information that establishes the baseline metrics for some of these new performance measures and provides data points for determining how to meet program performance goals, the CS requests approval to conduct market research on prospective and existing U.S. exporters using the following four surveys: 1. Commercial Service Brand Analysis and Strategy Survey (Form ITA - 8710): To meet the program performance goal of broadening and deepening the U.S. exporter base, the CS must increase awareness of our organization and the services we provide to U.S. companies. Currently, there is no research available about CS awareness and brand position. This survey was designed to measure four new performance metrics (awareness, consideration, transaction and loyalty) related to broadening and deepening the U.S. exporter base. 2. Market Segmentation Survey of Moderate U.S. Exporters – Manufacturers (Form ITA – 8711): To meet the program performance goal of broadening and deepening the U.S. exporter base, the CS must gain market knowledge and generate statistically valid characterizations about the needs of exporting companies, especially small and medium-sized enterprises. This survey was designed to identify different segments of U.S. manufacturers so that the organization can measure our ability to broaden and deepen the exporter base of each unique segment. 3. Market Segmentation Survey of U.S. Exporters – Service Providers (Form ITA – 8712): To meet the program performance goal of broadening and deepening the U.S. exporter base, the CS must gain market knowledge and generate statistically valid characterizations about the needs of exporting companies. This survey was designed to identify different segments of U.S. service providers so that the organization can measure our ability to broaden and deepen the exporter base of each unique segment. 4. Market Evaluation Survey of Non-Exporting Companies (Form ITA- 8713): To meet the program performance goal of broadening and deepening the U.S. exporter base, the CS must gain market knowledge and generate statistically valid characterizations about the needs of non-exporting companies. This survey was designed to uncover the needs of U.S. companies that are not currently exporting so that the CS can measure the organization's ability to turn non-exporters into exporters. The information will be used to improve and better target services provided to the public. Without this information, the CS is unable to measure program performance and systematically determine the needs and benefits desired of U.S. companies and how best to meet these needs in order to broaden and deepen the U.S. exporter base.

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Authorizing Statute(s): US Code: 15 USC Chapter 4721 Name of Law: Commerce and Trade
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	77 FR 2031	01/13/2012
30-day Notice:	Federal Register Citation:	Citation Date:
	77 FR 24932	04/26/2012
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 4

IC Title	Form No.	Form Name
Market Evaluation Survey for Non-Exporting Companies	None	Market Evaluation Survey of Non-Exporting Companies
Market Segmentation Survey of U.S. Exporters-Service Providers	None	Market Segmentation Survey of U.S. Exporters-Serv Exporters
Market Segmentation Survey of Moderate U.S. Exporters-Manufacturers	ITA-4159	Market Segmentation Survey of Moderate U.S. Exporters-Manu.
Commercial Service Brand Metrics Survey	ITA-4158	Brand Metrics

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	4,000	4,000	0	0	0	0
Annual Time Burden (Hours)	1,800	1,800	0	0	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement:

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Annual Cost to Federal Government: $145,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 04/27/2012

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