Appendix C

Appendix C7: Internet Placements
IMPRESSIONS (000)
Ad
Name

Brand
Advertised

Ethnicity*

Medium
Name

Medium
Location

Ad Date or
Flight Date(s)

21+

20-

Data Source and Date

Beer banner

Old Boatsman Beer

0

CNN.com

National

Jul. 2011

5,264

345

comScore 2+ Average Data for 06/11

Mix it!

Blended Tequila

0

Facebook.com

National

Mar 24-31, 2011

6,714

0

Ad directed to Facebook.com database of registered users 21+

* 0 = not primarily targeted to African Americans or Hispanics, 1 = primarily targeted to African Americans, 2 = primarily targeted to Hispanics

The model data provided on the first line of this Attachment is intended to serve as an example only and is not intended to represent any specific data, or to endorse
any specific data source, that the FTC expects to receive from the company.