Appendix B

Appendix B: 2011 Expenditures
DOLLAR
CATEGORY
VALUE (000)
Television Advertising: National Broadcast
Television Advertising: National Cable
Television Advertising: National Satellite
TV NATIONAL TOTAL
Television Advertising: Regional/Local Broadcast
Television Advertising: Regional/Local Cable
Television Advertising: Regional/Local Satellite
TV REGIONAL/LOCAL TOTAL
Radio Advertising: Subscription-based Satellite
Radio Advertising: Measured Markets
Radio Advertising: Unmeasured Markets
RADIO TOTAL
Magazine Advertising
Newspaper Advertising
Transit Advertising
Outdoor Advertising
Direct Mail Advertising
Company-Sponsored Internet Sites
Other Internet Site Advertising
Other Digital Advertising
Point of Sale Advertising: Logo-bearing Items
Point of Sale Advertising: Non-logo Bearing Items
Point of Sale Advertising: Retail Value-Added Expenditures
Point of Sale Advertising: Other
POS TOTAL
Promotional Allowances
Public Entertainment Events: Non Sports-Related Adult-Only
Public Entertainment Events: Non Sports-Related General
Audience
PUBLIC ENTERTAINMENT TOTAL
Sponsorship of Sporting Events, Sports Teams, or Individual
Athletes
Spring Break Promotions
Product Placements
In-Cinema Advertising
Telemarketing
Cross Categories
Sports and Sporting Events
Social Responsibility Programs and Messages
Note. See Appendix A for category definitions