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pdfAttachment 4d: CHMC Education Campaign Materials: Food (Year 1, Wave 3)
Select Education Campaign Materials Recommended for Testing
Material #
Location
Material Name
Education
Campaign
Campaign 1: Pima County, AZ – This Is My Healthy
C1
Pima County
This is My
Healthy Snack
This Is My Healthy
Medium
Image
TV:30
http://www.youtube.com/watch?v=Q57m6frMayI&list=UUYZre0Avyc_jVLCi2sf
bm1g&index=16&feature=plcp
C2
Pima County
Food Desert
This Is My Healthy
Radio :30
TEXT/NARRATIVE
TEEN: Obesity is an epidemic that threatens all of us.
Unhealthy food is everywhere. On every corner.
A neighborhood supermarket where I can make a healthy choice is
sometimes very hard to find. I guess you could call this a food desert.
ANNOUNCER: Overcome and thrive. Across Pima County our
neighbors are overcoming obstacles that keep us from eating healthy
and being active.
GROUP: This is our Healthy!
ANNOUNCER: Find out how to get health at healthypima.org.
Brought to you by the Pima County Health Department and the U.S.
Department of Health and Human Services.
1
Material #
Location
Material Name
C3
Pima County
Healthy Cooking
C4
Pima County
Community
Nutrition
Education
Campaign
Medium
This Is My Healthy
Print
This is My Healthy
Print
Image
2
Material #
Location
Material Name
Campaign 2: Louisville – Mayor's Healthy Hometown
C5
Louisville
YMCA Foodfight
– Avoid Sugar
Sweetened
Snacks
C6
C7
Louisville
Louisville
Mayor's Healthy
Hometown Menu
30
Tonya :30 Radio
PSA
Education
Campaign
Medium
Mayor's Healthy
Hometown
TV: 30
Mayor's Healthy
Hometown
Mayor's Healthy
Hometown
TV:30
Radio :30
Image
http://www.youtube.com/watch?v=YCwuBxfvjQ&feature=share&list=UUCH6H25R8g5o7_j9BKvmdoA
http://www.youtube.com/watch?v=cLnveSro6EY&feature=BFa&list=UUCH6H2
5R8g5o7_j9BKvmdoA
TEXT/NARRATIVE
ANNOUNCER: Mayor’s Healthy Hometown Movement. Good for your body,
great for everybody.
TONYA: Hi I’m Tonya Bouschan and I’ve survived two strokes. I changed my
life and improved my health by eating lots of fresh fruits and vegetables. I
even teach people how they can eat healthy on a budget. Now the Mayor’s
Healthy Hometown Movement is making sure everybody has access to fresh,
healthy fruits and vegetables. So come on everybody and build a healthy
body
ANNOUNCER: This healthy Hometown moment is made possible by funding
from the U.S. Department of Health and Human Services.
3
Material #
Location
Material Name
C8
Louisville
FOODFIGHT Fruits &
Vegetables Lower
My Risk of Heart
Disease
Campaign 3: La Crosse County, WI – Get Active
C9
La Crosse
Foot Steps to
County
Health
Education
Campaign
Medium
Mayor's Healthy
Hometown
Outdoor Ad
Get Active
TV:30
Image
http://www.youtube.com/watch?v=yeGPuOCWGoA&list=UUM9hTAsSZ2wGPqzWQSVBNg&index=2&feature=plcp
4
Material #
Location
Material Name
C10
La Crosse
500 Club
Education
Campaign
Get Active
Medium
Image
Radio :60
Accepted - Ref Only
Text/Narrative
Announcer: What is diabetes?
Child: You get a headache?
Announcer: What is obesity-relate chronic illness?
Child: It’s scary.
Announcer: Do you know what heart disease is?
Child: Does anybody know?
Announcer: The problems sound complex, but they don’t have to be. Obesity
can cause chronic illness and obesity makes us sick. La Crosse is surrounded
with unhealthy food choices when eating out. The kind high in calories and fat.
One hundred extra calories a day, could mean 10 extra pounds of weight per
year and that could lead to obesity. Do you know how much healthcare costs?
Child: Ten million
Announcer: So what if all La Crosse County restaurants offered more clearly
marked 500 club options to control calories and fat intake? Ask your favorite
restaurant to identify healthier options. The 500 club is part of small changes
taking back the health of our community. Visit getactivewisconsin.org. As
yourself ‘what if?’ and get active turning ‘if’ into ‘when’. Get active, cause,
community, change. Brought to you by HHS Wisconsin Department of Health
Services and the La Cross County Health Department.
5
Material #
Location
Material Name
C11
La Crosse, WI
Coulee
Education
Campaign
Get Active
Medium
Print
Campaign 4: Miami Dade County – Make Healthy Happen
C12
Miami Dade
Farmers’ Market
Make Healthy Happen
County
TV: 30
C13
TV:30
Miami Dade
County
CPPW-Health
Vending
Make Healthy Happen
Image
http://www.youtube.com/watch?v=qFySs_QIzxw&feature=plc
http://www.youtube.com/watch?v=5poCqqIo5aE&feature=plcp
6
Material #
Location
Material Name
C14
Miami Dade
County
Flyer English
Education
Campaign
Make Healthy Happen
Medium
Image
Print
7
Select Individual Ads
Material #
Location
Material Name
Education Campaign
Medium
C16
Pinellas County
Zombie Dinner
Find the Fun
TV:30
C17
Minneapolis
Keewaydin
Making It Better
[Do not test with “Sartell”]
Print
C15
San Diego
Farmers Market
Healthy Works
[Do not test with Healthy
Works “Farmers Market”]
TV:30
Image
http://www.healthyworks.org/farmers-market-tv
http://www.youtube.com/watch?v=kRutOIkIdw0
8
Material #
Location
Material Name
Education Campaign
Medium
C19
North Little
Rock
We're Supposed
to Eat Healthy
Flyer
Fit2Live
Print
C18
Minneapolis
Sartell
Making It Better
[Do not test with
“Keewaydin”]
Print
Image
9
Material #
Location
Material Name
Education Campaign
Medium
C21
North Little
Rock
Fit to Live Parent
Fit2Live
[Do not test with Fit2Live
“Kid” radio spot]
Radio: 30
C22
Appalachian
District and Pitt
County
Detour
Take Step Two
Radio:30
C20
North Little
Rock
Fit 2 Live
Kid
Fit2Live
[Do not test with Fit2Live
“Parent” radio spot]
Radio: 30
Image
TEXT/NARRATIVE
KID: My mom and dad are always trying to get us to eat healthier. I
bet they only think I eat junk food when I’m not with them, like when
I’m at school. I actually like eating fresh fruits and veggies but it is
hard to find that at school. And when you’re hungry, sometimes you’ll
settle for junk. There’s only one way to make sure kids have more
access to healthy foods and beverages in schools and elsewhere.
We’ve got to ask for it. That’s right. Let’s join together to ask schools
and restaurants to offer more healthy choices for our kids.
ANNOUNCER: Brought to you by North Little Rock’s Fit 2 Live
Campaign. For healthy eating and active living.
TEXT/NARRATIVE
MOM 1: Moms talk to our kids all the time about eating healthy.
MOM 2: One day we all went up to help out at school. We walked
past the cafeteria and a la carte lines and vending machines and saw
what kids could get.
MOM 1: That’s when we decided to do something about it.
MOM 2: We joined our school wellness team and made changes to
remove unhealthy snack and make healthy choices easier for
everyone.
MOM 1: You can too! By reducing access to unhealthy junk foods
and sugary drinks, our kids can now make healthier choices.
ANNOUNCER: Brought to you by North Little Rock’s Fit 2 Live
Campaign. For healthy eating and active living.
TEXT/NARRATIVE
ANNOUNCER: So let’s talk breakfast. It’s a great way to get your
day off to a healthy start. But why stop there?
What if taking a step toward a healthier community were just as
easy as microwaving a bowl of oatmeal?
All you need is a few minutes to Take Step Two. You could visit the
farmers market to ask about having local food delivered to your home
or office. Or, Take Step Two and ask your boss about creating a
healthier workplace. Take Step Two and make today a good day—by
improving the health of your community. Online at TakeStepTwo.com.
DISCLAIMER: Brought to you by the Centers for Disease Control and
Prevention.
10
Material #
Location
Material Name
Education Campaign
Medium
C24
Wood County
Get Active Smart
Meals
Get Active
[Do not test with “Get Active
School Wellness”]
Print
C23
San Antonio
Balance: Fruit
Fiesta
Balance
[Similar to “Balance: Viva
Veggies” print ad]
Print
Image
11
Material #
Location
Material Name
Education Campaign
Medium
C26
New York, NY
Portion Control:
Hamburgers
None
Print
C25
Wood County
Get Active School
Wellness
Get Active
[Do not test with “Get Active
Smart Meals”]
Print
Image
12
Material #
Location
Material Name
Education Campaign
Medium
C28
Minnesota
Making It Better
Making It Better
TV :30
C27
Chicago
Healthy Chicago
Healthy Places
Print
Image
http://youtu.be/ZyJI_LqKLpY
13
Material #
C29
C30
Location
FHI 360
FHI 360
Material Name
The New
(Ab)Normal
Time to Scale
Back
Education Campaign
Making Health Easier
Medium
Info graphic
Image
[Do not test with “Time to
Scale Back”]
Making Health Easier
Info graphic
[Do not test with “The New
(Ab)Normal”]
14
File Type | application/pdf |
Author | lplanas |
File Modified | 2013-04-04 |
File Created | 2013-04-04 |