Community Health Wave 1 Materials

Attachment 2d: CHMC Education Campaign Materials: Beverages (Year 1,
Wave 1)
Select Education Campaign Materials Recommended for Testing
Material #

Location

Material Name

Campaign 1 -- LA County: Eat Sugar
A1
LA County,
Choose Health
CA
LA :30 Spot

A2

LA County,
CA

Choose Health
LA: 22 Sugar
Packets

Education
Campaign

Medium

Choose Health
LA/Eat Sugar

TV: 28

Choose Health
LA/Eat Sugar

Print

Image

http://www.choosehealthla.com/multimedia/

1

Material #

Location

Education
Campaign
Campaign 2 -- Tri-County Colorado: Time For A Change
A3
Tri-County,
Time for a
Time for a
CO
Change
Change/Colorado

Medium

A4

Radio: 30

Tri-County,
CO

Material Name

Time for a
Change

Time for a
Change/Colorado

Image

TV: 30

http://www.youtube.com/watch?v=2sVjs9xhkV0&feature=relmfu
TEXT/NARRATIVE
MOM: The doctor says my son is overweight. He looks fine to me.
And he’s at risk for diabetes?
ANNOUNCER: One in four kids in Colorado is overweight or obese,
increasing their risk of diabetes. Sodas and fruit drinks are a big part
of the problem. One soda has as much sugar as two candy bars. Do
you know what your kids are drinking?
MOM: We’ll fix this. And we’ll start by cutting back on sugary drinks.

Campaign 3 -- Boston: Protection
A5
Boston, MA
Protection TV
Spot

ANNOUNCER: This message is sponsored by Tri-County Health
Department and Children’s Hospital Colorado
Protection

TV: 32

http://www.youtube.com/watch?v=M53J6uizLng
2

Material #

Location

Material Name

Education
Campaign
Protection

Medium

Image

Radio: 30

TEXT/NARRATIVE
ANNOUNCER: You do so many things to protect your kids, but
there’s one thing that can hurt them you may not be aware of.
Sugary drinks like sodas and sports drinks can contain 16 or more
teaspoons of sugar. Too much sugar can cause obesity, Type II
diabetes, and tooth decay. Try something healthier, like water,
seltzer, or low-fat milk instead. After all, your kids are sweet enough
already. Learn more at sugarsmarts.com. Sponsored by Mayor
Menino, the Boston Public Health Commission, and the U.S.
Department of Health and Human Services.

A6

Boston, MA

Protection
Radio Spot

A7

Boston, MA

Protection
Rollerboy

Protection

Print

A8

Boston, MA

Protection Car
Seat

Protection/Boston

Print

3

Material #

Location

Material Name

Education
Campaign
Campaign 4 -- New York City, NY: Eat Sugar, Pouring on the Pounds
A9
New York
Eat Sugar TV
Pouring on the
City, NY
Spot
Pounds/ Eat Sugar

Medium

Image

TV: 60

A10

New York
City, NY

Eat Sugar Print
– Bottle Self

Pouring on the
Pounds/ Eat Sugar

Print

A11

New York
City, NY

Eat Sugar: Kid
Cup – 26
packets

Pouring on the
Pounds/ Eat Sugar

Print

http://www.youtube.com/watch?v=62JMfv0tf3Q

4

Material #

Location

Material Name

A12

New York
City, NY

Eat Sugar – 85
Packets

Education
Campaign
Pouring on the
Pounds/ Eat Sugar

Campaign 5 -- New York City, NY: Drink Fat, Pouring on the Pounds
A13
New York
Drink Fat TV
Pouring on the
City, NY
Spot
Pounds

Medium

Image

Print

TV: 30

http://www.youtube.com/watch?v=-F4t8zL6F0c

5

Material #

Location

Material Name

A14

New York
City, NY

Drink Fat –
Pouring on the
Pounds: Soda

Education
Campaign
Pouring on the
Pounds/ Drink Fat

Campaign 6 -- New York City, NY: Walking, Pouring on the Pounds
A15
New York
Walking - Man
Pouring on the
City, NY
Walking TV
Pounds
Spot

A16

New York
City, NY

Walking - NYC
Map: Check
Cashing - 20oz
Soda

Pouring on the
Pounds

Medium

Image

Print

TV: 46

Print

http://www.youtube.com/watch?v=jxfu-SVK6OA

6

Material #

Education
Campaign
Campaign 7 – Philadelphia: Time for a Change/Real Cost
A17
Philadelphia, Time for a
Time for a
PA
Change TV
Change/Philly
Spot

A18

Location

Philadelphia,
PA

Material Name

Real Cost Store Get Healthy Philly
(Accepted Waiting for
Legal Docs)

Medium

Image

TV: 32

Radio: 60 sec.

http://www.youtube.com/watch?v=jr9s__BSs_k
TEXT/NARRATIVE
Cashier: Just this water?
Woman: Yes, that’s it.
Cashier: Hmm, this won’t scan. (Price check on spring water). You
know you could get some juice drinks instead. They are on sale.
Woman: No thanks.
Cashier: How about sweet tea. That’s two for one.
Woman: I said no thanks. Here, give me that. (takes mic from
cashier).
Cashier: Uh m’am…
Woman: Everybody in this corner store listen up. You might see that
these sugary drinks are on sale but trust me they are no bargain. My
daughter’s doctor just told me that she is overweight and at risk for
diabetes and sodas, juice drinks, and sports drinks were a big part of
the problem. Drinking just two cans of soda per day means you drink
63 pounds of sugar in a year. Me and MY family, we don’t buy into
that stuff. We will just take the water.
Announcer: If you buy sugary drinks for your kids, consider the real
cost. Four in ten Philadelphia children are overweight or obese
putting them at risk for diabetes. Do you know what your kids are
drinking? For facts, tips, and recipes visit foodfitphilly.org or text
COST to 30364. Message and data rates may apply.
7

Material #

Location

Material Name

A19

Philadelphia,
PA

Consider the
Real Cost
(Accepted Waiting for
Legal Docs)

Education
Campaign
Get Healthy Philly

Campaign 8 – Philadelphia: Time for a Change/Real Cost
A20
Boston, MA
Fat Smack TV
Fat Smack
Spot

Medium

Image

Print

TV: 30

http://www.youtube.com/watch?v=1WfVWJ7Tqlk

8

Material #

Location

Material Name

A21

Boston, MA

Fat Smack Kimberly

A22

Boston, MA

Fat Smack : 30
sec Radio Spot

Education
Campaign
Fat Smack

Medium

Fat Smack

Radio:30

Image

Print

TEXT/NARRATIVE
ANNOUNCER: Don’t get smacked by fat [smack sound]. Calories
from sugary beverages like sodas, sweet teas, and sports drinks and
cause obesity and Type II diabetes. Reduce how many you drink
and learn more at fatsmack.org. This message is brought to you by
Mayor Thomas Menino and the Department of Health and Human
Services [smack sound].

Select Individual Education Campaign Materials Recommended for Testing
Material #
A22

Location
Louisville, KY

Material Name
Food Fight –
Beverages

Education Campaign
Mayor's Healthy
Hometown/ FoodFight

Medium
TV: 30

Image

http://www.youtube.com/watch?v=TI_n7vXvkWE

9

Material #
A23

Location
San Antonio,
TX

Material Name
Diabetes

Education Campaign
Balance

Medium
Print

A24

San Antonio,
TX

Water –
Hispanic Child

Balance

Print

A25

Seattle, WA

Where is the
milk?

Let’s Do This

Print

Image

10

Material #
A26

Location
Seattle, WA

Material Name
Sugar Loaded
Beverages

Education Campaign
Let’s Do This

A27

New York
City, NY

Portion Control – Pouring on the Pounds
Beverages

Print

A28

Santa Clara,
CA

Our Kids are
Drowning in
Sugar

Print

Drowning in Sugar

Medium
TV: 30

Image

http://www.youtube.com/watch?v=6idXRO8Voas

11

Material #
A29

Location
Hamilton
County, OH

Material Name
Drink Water

Education Campaign
We Thrive!

Medium
Radio: 15

A30

Boston, MA

Traffic Signal

No Campaign

Print

A31

Tri-County,
CO

Protection Print
Ad

Protection/Colorado

Print

Image
TEXT/NARRATIVE
WOMAN: Want to boost your family’s energy? At dinner try
serving water instead of soda or sugary drinks. It saves
money and makes you feel better.
ANNOUNCER: This small change is brought to you by We
Thrive. For more ways to thrive visit us at watchusthrive.org.

12