Planes, Trains, Auto HMTSExpeditedReviewForm Interview 1

Health Message Testing System Expedited Review Form
1. Title of Study: (Please append screener and questionnaire)

Planes, Trains and Auto-Mobility: An Innovative Approach to Increase Walking in the Atlanta HartsfieldJackson Airport (Phase 1: Concept Interviews)
2. Study Population: (Discuss study population and explain how they will be selected/recruited.)

Travelers over the age of 18 will be randomly selected from those seated in seating areas at concourses AE. We will interview individuals with varying characteristics in the following categories: gender (male/
female), time of the week (weekday/weekend), and travel purpose (business/leisure) (see Appendix A).
Respondent characteristics:
Number of subject: Maximum 200

Number of males:

50%

Age range: 18+

Number of females: 50%

Racial/ethnic composition: General population (convenience sample)
Special group status: (e.g., risk group, health care providers)
Type of group(s): 1. Males; 2. Females; 3. Business travelers; 4. Leisure travelers; 5.
Weekday travelers; 6. Weekend travelers
Geographic location(s): Atlanta, GA only

3. Incentives: (State what incentive will be offered and justify proposed incentives to be used in study.)

No incentives will be offered.

4. Study method: (Please check one below)
Central location intercept interview:
Online Interview:
Telephone interview:
Other (describe):

Focus group:
Individual in-depth interview (cognitive interview):

(CATI used: yes or no): No

5. Purpose of the overall communication effort into which this health message(s) will fit:
(Please provide 2-3 sentences below.)

Purpose is to identify key concepts about walking that resonate with airport travelers; and, to eventually
develop messages based on those concepts that will motivate travelers to walk, rather than ride the train,
using point-of-decision prompts in the airport. This is a collaborative project with the Atlanta HartsfieldJackson International Airport, whose officials are working with us to ultimately develop signs displaying
these messages at key points where passengers can choose to walk, rather than ride the train, to their gates.
6. Category of time sensitivity: (Please check one below)
Health emergency:
Time-limited audience access:
Press coverage correction:
Time-limited congressional/administrative mandate:
Trend Tracking
Ineffective existing materials due to historical event/social trends:
7. Describe nature of time sensitivity: (Please provide 2-3 sentences below.)
Currently there are only a few small signs at the Atlanta Airport showing travelers that they can walk
rather than ride the train to their gates. In cooperation with the Department of Aviation of the City of
Atlanta, this interview will help identify key concepts from which messaging materials can be developed
to motivate travelers to walk to their gate, instead of riding the train.

8. Number of burden hours requested: Maximum 33 h

BURDEN HOURS
No. of
Participation
Respondents Time

Category of Respondent
Airport Travelers

Maximum 200

Maximum 10 min

Burden
Max 33 hours

Totals
9. Are you using questions from the approved question bank?

Yes

If yes, please list the item number(s) for questions used from the question bank separated by a comma.
(e.g., 1a, 3c, 130d)
Questions used verbatim: 1a, 2a
Questions modified from test bank: 6a, 8a
*** Items below to be completed by Office of Associate Director for Communication (OADC)***
1. Number of burden hours remaining in current year's allocation:

6,120.5

2. OADC confirmation of time-sensitivity:
Yes:
No:

Sarah Lewis
Project Officer
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