Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification

Forms and Documents

Document Name	Status
Supporting Statement OMB 3060-0174 2011.doc Supporting Statement A	2011-09-13

IC Document Collections

IC ID	Document Title	Status
29683	Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification	Modified
187178	Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification	Modified

ICR Details

OMB Control No: 3060-0174	ICR Reference No: 201109-3060-005
Status: Historical Active	Previous ICR Reference No: 200811-3060-007
Agency/Subagency: FCC	Agency Tracking No: MB
Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification
Type of Information Collection: Extension without change of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved without change	Conclusion Date: 10/19/2011
	Date Received in OIRA: 09/13/2011
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	10/31/2014	36 Months From Approved	12/31/2011
Responses	1,831,610	0	1,711,990
Time Burden (Hours)	242,633	0	224,971
Cost Burden (Dollars)	33,828	0	31,819

---

Abstract: Section 73.1212 requires a broadcast station to identify the sponsor of any matter transmitted for consideration. Section 76.1615 states that, when a cable operator engaged in origination cablecasting presents any matter for which consideration is provided to such cable television system operator, the cable television system operator, at the time of the telecast, shall identify the sponsor. For both sections, for advertising commercial products or services, the mention of the sponsor's name or product, when it is clear that the mention of the product constitutes sponsorship identification, is all that is required. Sections 73.1212 and 73.1215 state that, with respect to sponsorship announcements that are waived when the broadcast/origination cablecast of "want ads" sponsored by an individual, the licensee/operator shall maintain a list showing the name, address and telephone number of each such advertiser.

---

Authorizing Statute(s): US Code: 47 USC 4(i), 317 and 507 Name of Law: Communications Act of 1934, as amended
  

Citations for New Statutory Requirements: None

---

Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

---

Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	76 FR 40908	07/12/2011
30-day Notice:	Federal Register Citation:	Citation Date:
	76 FR 56453	09/13/2011
Did the Agency receive public comments on this ICR? No

---

Number of Information Collection (IC) in this ICR: 2

IC Title	Form No.	Form Name
Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification
Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification

---

ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	1,831,610	1,711,990	0	0	119,620	0
Annual Time Burden (Hours)	242,633	224,971	0	0	17,662	0
Annual Cost Burden (Dollars)	33,828	31,819	0	0	2,009	0

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: There are no program changes to this information collection. There are adjustments/decreases to the number of respondents of 454. There are adjustments/increases to the annual responses of 119,620, to the annual burden of 17,662 hours and to the annual cost burden $2,009.

---

Annual Cost to Federal Government: $0

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

---

Common Form ICR:  No

---

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 09/13/2011

---