1525-0012-0185 USMINT Quantitative CSM Tracking Survey and 1525-0012-0186 CSM Focus Groups

National Analysts Worldwide Study #1525-0012-0186

May/June 2014

SCREENER

NON-CUSTOMERS – City A

IDENTIFY MALE OR FEMALE 18 TO 69 YEARS OF AGE

B Y OBSERVATION CHECK ONE

GET A MIX

( ) female

( ) male

RESPONDENT NAME:

ADDRESS:

CITY/STATE: ZIP CODE:

TELEPHONE #: FAX #:

GROUP SCHEDULE

Attending:

Thursday, May XY, 2014

Group 1 ( ) 12:30PM – 2:00 PM – General Non-Customers

SUGGESTED INTRODUCTION: Hello, I'm __________________________ calling for National Analysts Worldwide, a marketing research firm based in Philadelphia. This is not a sales call. We are conducting a research study for The United States Mint, and are inviting people who meet certain qualifications to participate in an informal group discussion on (DAY/DATE).

Are you free on that date?

Yes ( )

No ( ) THANK AND TERMINATE

I’d like to ask you a few questions. This survey is strictly voluntary. We are also required, by law, to report to you the OMB Control Number for this public information request. That number is OMB #1525-0012-xxxx.

1. Do you, or does anyone in your household or family, own or work for? (READ)

Yes No

A) A coin dealer, or a retail store that sells coins? ( ) ( )

B) A newspaper, radio station, or television station? ( ) ( )

C) The United States Mint? ( ) ( )

D) An advertising agency? ( ) ( )

E) A market research company? ( ) ( )

F) A company that manufactures or markets ( ) ( )

collectible items (dolls, cards, memorabilia, etc.)?

IF "YES" TO ANY THANK AND TERMINATE

2. Have you ever attended a group discussion for market research purposes?

Yes ( )

No ( ) SKIP TO Q.4

3. When was the last time you attended?

MONTH YEAR

TERMINATE IF WITHIN PAST 6 MONTHS

4. In the past year, have you sold any U.S. coins for income purposes other than to round out a personal collection? (IF NECESSARY, PROBE: Are you a coin dealer?)

Yes ( ) THANK AND TERMINATE

No ( )

5. Have you ever purchased U.S. coins or other merchandise directly from the United States Mint?

Yes ( ) TERMINATE

No ( )

5a. In the past two years, have you purchased U.S. coins?

Yes ( ) ASK Q5b

No ( ) SKIP TO Q6

5b. From which sources have you purchased U.S. coins? (READ AND SELECT ALL THAT APPLY)

		Yes	No
A.	Coin dealers?	( )	( )
B.	Internet auctions?	( )	( )
C.	Flea markets?	( )	( )
D.	Other? (please specify)	( )	( )

6. The United States Mint is interested in getting the opinions of people of diverse cultural backgrounds, and we would like to ask you a few questions about your background. (READ)

Are you Latino or Hispanic Yes ( ) No ( )

___________________________________________________________________________

What is your race? Please select one or more.

White	( )	GET A MIX
Black or African-American	( )
Asian	( )
Native Hawaiian or other Pacific Islander, or	( )
American Indian or Alaska Native.	( )
Prefer Not to Answer	( )

7. Do you currently collect, occasionally save, or sometimes put aside… (READ)

1. America the Beautiful quarters? ( ) MUST HAVE AT LEAST

2. 50-state quarters? ( ) “A”, “B”, “C”, or “D”

C. New nickels? ( ) CHECKED

D. Other current U.S. coins? ( ) TO QUALIFY FOR
GROUPS

E. Stamps? ( )

F. Cards (e.g., baseball cards, etc.)? ( )

G. Military items/historical memorabilia? ( )

H. Small, other collectibles? ( )

I. Other (Specify ________________)? ( )

___________________________________________________________________________

None ( ) TERMINATE

8. How many months or years have you collected or saved U.S. coins?

_______________________ ______________________

RECORD # OF MONTHS OR RECORD # OF YEARS

GET A MIX

9. Please indicate how likely or unlikely you would be to buy U.S. coins or U.S. collectible coins in the next 12 months either for yourself or as a gift using a scale from “1” to “6” where “1” means “Not at all Likely” and ”6” means “Extremely Likely.”

_______________________

RECORD NUMBER

MUST HAVE MIX OF “4” THROUGH “6”

10. Is your age: (READ)

Under 18, ( ) TERMINATE

________________________________________________________

18 to 30, ( )

31 to 39, ( )

40 to 49, ( )

50 to 59, ( )

60 to 69, or ( ) AT MOST 1

______________________________________________________

Over 70? ( ) TERMINATE

11. Is your total annual household income before taxes: (READ)

Under $30,000, ( ) TERMINATE

_____________________________________________________________________

$30,000 to $49,000, ( ) CONTINUE RECRUITING AND

CONTACT NATIONAL ANALYSTS

_____________________________________________________________________

$50,000 to $75,000, ( ) GET

A

$75,000 to $99,999, or ( ) MIX

$100,000 or more? ( )

12. Are you: (READ)

Married or living as married, ( ) GET

Separated, divorced or widowed, or ( ) A

Single? ( ) MIX

13. Do you have any children or grandchildren under age 18 ? (READ. CHECK APPROPRIATE BOX.)

Yes	( )
No	( )	SKIP TO Q. 14

13a. Do you have any children or grandchildren who are: (READ. CHECK APPROPRIATE BOX.)

	Yes	No
Under 6,	( )	( )
6 to 12,	( )	( )
13 to 17?	( )	( )

14. Do you have any nieces or nephews under age 18 ? (READ. CHECK APPROPRIATE BOX.)

Yes	( )
No	( )	SKIP TO Q. 15

14a. Do you have any nieces or nephews who are: (READ. CHECK APPROPRIATE BOX.)

	Yes	No
Under 6,	( )	( )
6 to 12,	( )	( )
13 to 17?	( )	( )

TRY TO RECRUIT AT LEAST 8 PER GROUP WHO ANSWER “YES” TO Q13A OR Q14A.

RECRUIT AT LEAST 4 WHO ANSWER “6-12” TO Q13A OR Q14A.

15. What is the last grade of school you completed? Is it: (READ)

Less than high school, ( ) TERMINATE

____________________________________________________

High school, ( )

Some College, ( ) GET

College, or ( ) A

Graduate school? ( ) MIX

16. Are you employed? (READ)

Full time, ( ) GET

Part time, or ( ) A

Not Employed? ( ) MIX

EXTEND INVITATION TO ELIGIBLE RESPONDENT AND RECORD INFORMATION ON FRONT. We'd like to invite you to participate in this research project.

You will receive an honorarium of $______ for your participation