Farmers' Market Promotion Program Guidelines

Catalog of Federal
Domestic Assistance
Number 10.168

FARMERS MARKET
PROMOTION PROGRAM

2010 GUIDELINES

New for
2010

Farmers’
Market
Promotion
Program

______________________
If you have applied for FMPP funding in the past, it is important
that you read the entire FMPP Guidelines—There are numerous
changes and new requirements for 2010, including:
™ FMPP Priority Projects (page 8)
™ Funds Available for New Electronic Benefit Transfers (EBT) Projects
(page 9)
™ Orientation and Training (page 11)
™ Registration with CCR (page 14)
™ Written Proof of Eligibility - Narrative (page 14)
™ FMPP Narrative REVISIONS (pages 16-20)
™ Existing and Pending Support - (pages 12, 17)
™ Evaluation Criteria Statements (page 17)
™ Evaluation Criteria (pages 22-23)
™ Peer Reviewer Recommendations (page 24)
™ Frequently Asked Questions (pages 33-36)
Applicants that are employed by organizations eligible but are NOT applying under this 2010 grant
program may elect to serve as FMPP peer reviewers. See the FMPP website at www.ams.usda.gov/FMPP
for more information.

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TABLE OF CONTENTS
I.
II.

III.

IV.

V.
VI.

Page
Program Background, Scope, and Summary ................................................................................5.
Eligible Entities .............................................................................................................................6.
A. Agricultural Cooperative ........................................................................................................6.
B. Producer Network ...................................................................................................................6.
C. Producer Association ..............................................................................................................6.
D. Local Government ..................................................................................................................6.
E. Nonprofit Corporation ............................................................................................................6.
F. Public Benefit Corporation .....................................................................................................6.
G. Economic Development Corporation .....................................................................................7.
H. Regional Famers Market Authority ........................................................................................7.
I. Tribal Government .................................................................................................................7.
Eligible Grant Uses .......................................................................................................................7.
A. Grant Uses ..............................................................................................................................7.
1.
Project Examples ..........................................................................................................7.
2.
FMPP Priorities ............................................................................................................8.
B. New EBT Projects ..................................................................................................................9.
1.
EBT Legislative Mandate .............................................................................................9.
2.
Project Title ..................................................................................................................9.
3.
EBT Projects and Budget Requests ..............................................................................9.
C. Project Identification ............................................................................................................10.
D. Project Beneficiaries and Dissemination of Result(s) ..........................................................10.
E. Project Size(s) and Timelines ...............................................................................................10.
1.
Small Projects .............................................................................................................10.
2.
Large Projects .............................................................................................................11.
F. FMPP Orientation and Training ...........................................................................................11.
1.
Budget .........................................................................................................................11.
2.
Orientation and Training ............................................................................................12.
3.
Training Dates ............................................................................................................12.
Ineligible Grant Uses .................................................................................................................. 12.
A. Land/Buildings .....................................................................................................................12.
B. Political Activities ................................................................................................................12.
C. Prohibited Activities .............................................................................................................12.
D. Existing or Pending Funded Activities .................................................................................12.
Application Deadline.................................................................................................................. 12.
Application Procedures and Requirements ................................................................................ 13.
A. Required Forms ....................................................................................................................13.
1.
Form SF-424 ...............................................................................................................13.
2.
Form SF-424A ............................................................................................................14.
3.
Form SF-424B ............................................................................................................14.
B. Written Proof of Eligibility...................................................................................................14.
C. Registration with the Central Contractor Registry ...............................................................14.
D. DUNS Number .....................................................................................................................15.
E. Project Length.......................................................................................................................16.
F. Proposal Narrative ................................................................................................................16.
1.
Project Title ................................................................................................................16.
2.
Applicant/Organization Information ..........................................................................16.
3.
Primary Project Manager Information ........................................................................16.
4.
Requested FMPP Funding and Matching Funds ........................................................16.
5.
EBT, Equipment, Supplies, and Promotional Projects ...............................................16.
6.
Entity Type/Eligibility Statement ...............................................................................16.
7.
Executive Summary ....................................................................................................17.
8.
Goals of the Project ....................................................................................................17.

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VII.

VII.

IX.

X.

XI.
XII.
XIII.

Page
9.
Background Statement ................................................................................................17.
10. Workplan and Resource Requirements ......................................................................17.
11. Expected Outcomes and Project Evaluation ...............................................................17.
12. Beneficiaries ...............................................................................................................17.
13. Evaluation Criteria Statements ...................................................................................17.
14. Existing and Pending Support ....................................................................................17.
15. Supplemental Budget Summary .................................................................................18.
16. Primary Proposal Activity ..........................................................................................20.
17. Secondary Proposal Activity ......................................................................................20.
G. Supporting Documents .........................................................................................................20.
H. Application Submission Checklist........................................................................................20.
I. Paper Submissions ................................................................................................................20.
J. Electronic Submissions via Grants.gov ................................................................................21.
K. Consecutive Grants ...............................................................................................................21.
Proposal Evaluation.................................................................................................................... 22.
A. Methods of Evaluating Proposals .........................................................................................22.
1.
Direct Benefit to Farmers/Vendors.............................................................................22.
2.
The Need for the Project .............................................................................................22.
3.
Quantitative Evaluation and Measurement of Project’s Impact .................................22.
4.
Sustainability and Long Term Impact ........................................................................23.
5.
Reasonableness of Budget ..........................................................................................23.
6.
Degree of Collaboration/Partnerships (include partner qualifications) and
Participation ................................................................................................................23.
7.
Addresses FY-2009 FMPP Priorities .........................................................................23.
B. Application Score Summary .................................................................................................23.
C. 2009 Peer Reviewer Recommendations ...............................................................................24.
Post-Award Management of FMPP Grants ................................................................................ 24.
A. FMPP Grant Award Announcement.....................................................................................24.
B. Responsibilities of Grant Recipients ....................................................................................24.
C. Award Terms and Conditions ...............................................................................................25.
D. Unallowable Costs ................................................................................................................25.
1.
General Costs ..............................................................................................................26.
2.
Selective Items of Cost ...............................................................................................26.
E. Prior Approval Requirements ...............................................................................................27.
1.
Key Personnel Change................................................................................................27.
2.
Scope or Objective Changes .......................................................................................27.
3.
Change in Project Leaders ..........................................................................................27.
4.
Budget Changes ..........................................................................................................29.
5.
Extension of Grant Agreement ...................................................................................29.
Reporting Requirements for Awarded Projects ......................................................................... 29.
A. Performance Reports ............................................................................................................29.
1.
Semi-Annual Performance Reports ............................................................................30.
2.
Final Performance Report ...........................................................................................30.
B. Financial Reports ..................................................................................................................31.
1.
Quarterly Federal Financial Reports...........................................................................31.
2.
Final Federal Financial Reports ..................................................................................31.
Requests for Payment ................................................................................................................. 31.
A. Electronic ASAP Payment System .......................................................................................32.
B. SF-270 Paper Request System ..............................................................................................32.
Record Retention ........................................................................................................................ 32.
FMPP Contacts ........................................................................................................................... 33.
Frequently Asked Questions .......................................................................................................33.

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I. PROGRAM BACKGROUND, SCOPE, AND SUMMARY
The Agricultural Marketing Service (AMS) has announced the availability of approximately
$5 million in competitive grant funds in fiscal year (FY) 2010 to be awarded through the Famers
Market Promotion Program (FMPP). This competitive program is administered by the
Marketing Grants and Technical Services Branch (MGTSB), Marketing Services Division
(MSD) of AMS and is designed to promote the domestic consumption of agricultural
commodities by expanding direct producer-to-consumer marketing opportunities. The
authorizing legislation for the FMPP includes the Agricultural Act of 1946 (7 U.S.C. 16211627), the Farmer-to-Consumer Direct Marketing Act of 1976 (7 U.S.C. 3001-3006) and the
recent amendment to the 1976 Act, the FMPP (7 U.S.C. 3005). Direct producer-to-consumer
marketing proposals that may be funded include projects addressing issues related to farmers
markets, roadside stands, community supported agriculture programs, agritourism activities, and
other direct producer-to-consumer marketing channels.
Over $10 million in grant funds were awarded for FMPP from 2006-2009. AMS awarded 20
grants in 2006; 23 grants in 2007; 85 grants in 2008, and 86 grants in 2009. In FY 2010,
approximately $5 million in grant funds will be available. In FY 2011 and FY 2012,
approximately $10 million in grant funds will be available each year.
FMPP funds have been used to provide educational workshops to farmers market managers and
farmers/vendors; acquire permanent signage for markets to identify location and operation hours;
purchase supplies for underserved farmers and markets; and, conduct promotional campaigns
through newspaper, radio, and television advertising. Through these activities, AMS is gaining
useful insights into efforts to promote, train, and educate farmers/vendors linking the market to
more widespread community outreach programs.
AMS hereby requests proposals from the following eligible entities: 1) agricultural cooperatives,
2) producer networks, 3) producer associations, 4) local governments, 5) non-profit corporations,
6) public benefit corporations, 7) economic development corporations, 8) regional farmers
market authorities, and 9) Tribal Governments.
Beginning in FY 2011, AMS will not award any organization grant funds in two
consecutive years. For example, 2011 award recipients will not be eligible for FMPP
grants in 2012. The organization must wait until fiscal year 2013 to reapply.
The minimum award per grant is $2,500 and the maximum is $100,000. An applicant is
limited to no more than one grant in a grant-funding year. FMPP funding will be available for
use beginning in October 2010. Project work should begin in October 2010 and end not
later than October 2012. Matching funds are not required.
Paper applications must be postmarked April 15, 2010. Grants.gov applications must be
submitted by 11:59 p.m. EST on April 15, 2010.
These guidelines will help applicants and their cooperators develop proposals and carry out
the administrative and procedural requirements for FMPP grant applications and projects.

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II.

ELIGIBLE ENTITIES
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All applicants shall be domestic entities, i.e., those owned, operated, and located within one or
more of the 50 United States and the District of Columbia only. U.S. territories are not
eligible. Entities must provide written proof of their eligibility, from State or Federal
sources, to be eligible for and/or receive grant funds.
Under this program, eligible entities must apply for FMPP funds on behalf of direct marketing
operations that include two or more farmers/farm vendors who produce and sell their own
products through a common distribution channel directly to consumers, and where the sales of
these farm products represent the core business of the direct marketing operation. AMS will
award grants to and oversee the implementation of projects that encourage the development,
promotion, and expansion of direct marketing of agricultural commodities from farmers to
consumers.
Proposals should support agricultural marketing enterprises where farmers or vendors sell
their own products directly to consumers, and where the sales of these farm products
represent the core business of the direct marketing operation.
Eligible entities are:
A.

Agricultural Cooperative - A group-owned or member-owned entity or business that
provides, offers, or sells agricultural products or services for the mutual benefit of the
members thereof.

B.

Producer Network - A producer group-owned or member-owned incorporated entity or
business that provides, offers, or sells agricultural products or services through a common
distribution system for the mutual benefit of the members thereof.

C.

Producer Associations - An incorporated producer entity or business that assists or serves
producers or a producer network.

D.

Local Government - Any unit of local government within a State, including a county,
borough, municipality, city, town, township, parish, local public authority, special district,
school district, intrastate district, council of governments, and any other instrumentality of
local government.

E.

Nonprofit Corporation - Any organization or institution, including nonprofits with State
or IRS 501 (c)(3) status and accredited institutions of higher education, where no part of
the net earnings of which inures to the benefit of any private shareholder or individual.

F.

Public Benefit Corporation - A corporation organized to construct or operate a public
improvement, the profits from which inure to the benefit of a State(s) or to the people
thereof.

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G.

Economic Development Corporation - An organization whose mission is the
improvement, maintenance, development and/or marketing or promotion of a specific
geographic area.

H.

Regional Famers Market Authority - An entity that establishes and enforces region,
State, or county policies and jurisdiction over regional, State, or county farmers markets.

I.

Tribal Government - A governing body or a governmental agency of any Indian tribe,
band, nation, or other organized group or community (including any native village as
defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. §
1602)) certified by the Secretary of the Interior as eligible for the special programs and
services provided through the Bureau of Indian Affairs.
III. ELIGIBLE GRANT USES
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A.

Grant Uses
1. Projects Examples. Activities appropriate for FMPP grants include, but are
not limited to, the following:
•

Alternative purchasing methods, such as Women, Infants, and Children Farmers
Market Nutrition Programs (WIC-FMNP); Senior Farmers Market Nutrition
Program (SFMNP) coupons, and debit/credit technologies.

•

Assessment, evaluation, and impact of the vendors and/or markets in providing
access to fresh fruits and vegetables to low-income households, children, and
seniors.

•

Business planning, market growth management, and recordkeeping.

•

Consumer education that addresses new food and agricultural products, and product
applications with a required emphasis on the assessment, evaluation, and impact of
such education on consumer patronage at eligible markets/entities.

•

Consumer trends and/or changing ethnic demographics, and their relationship to
customer purchasing patterns.

•

Development of a direct producer-to-consumer marketing association or other
organization.

•

Direct marketing of agricultural commodities.

•

Enhancing product value and sales.

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•

Facility planning and/or design.

•

Farmers market startups.

•

Food safety and handling.

•

Green/renewable technology.

•

Increasing farmer revenue and efficiency, or reducing expenses.

•

Infrastructure for electronic purchasing, value-added processing and packaging,
and refrigerated storage.

•

Operational or market management issues.

•

Strategies for addressing liability coverage and insurance.

•

The use and effect of market promotion and the measurement of its impact.

•

Training, education, networking, and technical assistance.

•

Transportation and delivery systems.

•

Waste management/recycling.

2. FMPP Priorities - In addition to the above mentioned grant uses, AMS has identified
priorities for FY 2010. Although proposals in the following categories are particularly
encouraged, all proposals that incorporate activities listed in section III.A. will receive
full consideration.
• “Growing Farmers” - Projects that develop training and educational programs for
new direct farm marketers on the benefits, challenges, and logistics of agricultural
direct marketing in a given region. Such projects could develop new programs
focused on small business development, marketing techniques, identifying market
opportunities, or mentoring programs for women, minorities, immigrant,
transitioning, and new farmers in that State or region. Such projects should focus
on the recruitment and retention of new farmers to participate at farmers markets
and other direct-to-consumer farm marketing outlets.
• Professional Development - Projects that develop professional expertise for
farmers market managers, farmers/vendors, boards, and organizations to
effectively manage and/or operate farmers markets and other direct marketing
enterprises. This could include a range of educational programs and activities such
as the development of distance learning curricula for farmers market
managers/vendors, certification programs for farmers market managers, and

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9
training on strategic planning. Such projects should address and enhance the longterm economic viability of farmers markets and other direct-to-consumer farm
marketing outlets.
•

B.

Expanding Local and Rural Economies - Projects that improve food access in
local, rural, and underserved communities to promote the consumption of fresh
fruits and vegetables from local farms. These projects should focus on changing
consumer purchasing habits while fostering job creation and increasing the
economic viability of local farmers in a specific community, region, or State.

New EBT Projects.
1. EBT Legislative Mandate. Under the 2008 Farm Bill additions, AMS has a
mandate to utilize 10 percent of total funding for “new EBT projects at farmers
markets.”
New EBT project means a new or start-up initiative at a farmers market where EBT has
not been initiated or implemented. Additionally, the mandate states that the grant must
not be “used for funding the ongoing cost of carrying out any (EBT) project” and
must also “demonstrate a plan to continue to provide EBT card access at one or
more farmers markets following the receipt of the grant.”
New EBT projects at roadside stands, community supported agriculture programs,
agritourism activities, and other direct producer-to-consumer marketing channels
other than farmers markets are eligible for grant funds but will not count toward the
10 percent legislative mandate.
An existing EBT project means a farmers market that already has an EBT system in
place, or requests funding for ongoing costs of carrying out any EBT project.
Existing EBT projects are encouraged, but they do not count toward the 10 percent
legislative mandate.
2. Project Title. When an applicant submits a proposal that includes a new EBT project
at one or more farmers markets, indicate “New EBT Project” in the project title. If
your proposal is an existing EBT project, do not use “New EBT Project.” If
multiple project activities are being submitted along with a new EBT start-up request,
the title should capture the primary focus of the project, but still include the words
“New EBT Project.”
3. EBT Projects and Budget Requests. Applicants should submit a separate
Supplemental Budget Summary request for new EBT projects.
If multiple project activities are being submitted along with a new EBT start-up,
submit two (2) Supplemental Budget Summary requests:

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•

•
•

The first Supplemental Budget Summary should include all costs related to the
activities under the New EBT Project work ONLY. The budget should also
indicate “New EBT Project” on the paperwork or form. For convenience, AMS
has developed a voluntary form, “TM-31 FMPP Supplemental Budget Summary
and Instructions – New EBT Projects Only”; AND
The second Supplemental Budget Summary, “TM-31 FMPP Supplemental
Budget Summary and Instructions,” should be used for requests and costs related
to all other project activities.
Each Supplemental Budget Summary must be self-sustaining and able to
stand alone.

NOTE: Any plan to offer an incentive, such as a bonus coupon, to SNAP customers using
an EBT card to purchase food at the farmers market must be reported to an FNS Field
Office. The Field Office servicing your area can be found
at http://www.fns.usda.gov/cga/Contacts/FieldOffices/default.htm.
C.

Project Identification
Applicants must identify activities as “primary” or “secondary” in their proposal as
requested in section VI.F.(16. and 17.).

D.

Project Beneficiaries and Dissemination of Result(s)
Proprietary projects and projects that benefit one agricultural producer or an individual
will not be considered. Moreover, any information or data derived from an FMPPfunded project, along with any report developed from these information or data sources,
must be made available to AMS, which reserves the right to share these results with the
general public.

E.

Project Size(s) and Timeline(s)
1. Short-Term Projects. Short-term projects should not exceed 12 months; they should
begin in October 2010 and end in October 2011 (one marketing season). Examples of
such projects include:
•
•
•
•
•

FMPP-2010

Purchases for an individual market (or individual direct producer-to-consumer
marketing endeavors).
Purchases (for projects) that can be implemented in 12 months or less.
New market start-ups (equipment/promotions) that can be implemented in 12
months.
Equipment, supplies, marketing, or promotion/advertising purchases.
New EBT equipment, training, and promotion.

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2. Long-Term Projects. Long-term projects should not exceed 24 months in length,
beginning in October 2010 and ending in October 2012. Examples of such projects
include:
•
•

F.

Purchases for one or more (markets or) direct producer-to-consumer marketing
endeavors that will take more than 12 months (and less than 2 years) to implement.
Research, educational, and other training projects for one or more (markets or)
direct producer-to-consumer marketing endeavors.

FMPP Orientation and Training
All applicants must include in their Supplemental Budget Summary, funding for two (2)
visits to Washington, DC metropolitan area for FMPP grant orientation and training.
THIS ORIENTATION AND TRAINING IS MANDATORY.
1. Budget. The budget must include:
a. Transportation, lodging, and subsistence for travel to the Washington, DC
metropolitan area.
b. Lodging will include up to four (4) overnight stays for one (1) person responsible
for grant or project management for two training meetings. Subsistence will
include meals and incidentals required for travel. The person attending the
meetings must be responsible for and knowledgeable of the organization’s:
• Grant administration procedures, including a written code of conduct.
• Financial, personnel, and program management systems.
• Accounting and payment systems (i.e., completion of SF-270 request for
payments; payments to subgrantees, as applicable; any other accounting,
payment, and reporting (SF-425) requirements under the grant).
• Program income, personnel, equipment, supplies, and property systems.
• Grant records management.
c. Transportation should be by:
• Plane, bus, or train, whichever is the customary standard commercial fare
(coach or equivalent), that is reasonable for the awardee’s point of origin and
the times and dates of the trainings, or
• Car, based on the current Federal or State (as applicable for the applicant)
mileage reimbursement rate.
d. Travel expenses should be based on actual travel costs. These travel funds should
not be used for any other purpose. Pending FMPP staff approval, any remaining
travel funds may be used for awarded project work.
e. Costs for any additional travelers attending the trainings will be at the expense
of the awardee organization or individual traveler.

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2. Orientation and Training. The sessions will include, but not be limited to,
information about organization’s business system requirements to implement FMPP
(Federal) grants, grant administration and monitoring requirements, financial status and
cash transaction reports, personnel requirements, performance reports, and electronic
payment procedures and timelines.
3. Training Dates. FMPP grant awardees will be notified of the dates, times, and
locations of the orientation and training sessions. FMPP reserves the right to change or
cancel meetings, times, and dates.
IV. INELIGIBLE GRANT USES
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FMPP funds cannot be used to pay for:
A.

Land/Buildings
The acquisition of land or the acquisition, construction, rehabilitation, or repair of a
building or facility.

B.

Political Activities
The development of and/or participation in political or lobbying activities.

C.

Prohibited Activities
Any activities prohibited by 7 CFR parts 3015 and 3019, including the unallowable
costs provided in section VIII.

D.

Existing or Pending Funded Activities
Any activities currently funded or pending support by a Federal program, or
public/private organization. An activity that duplicates or overlaps substantially with
one already reviewed and funded by another public/private organization or agency will
not be funded by FMPP.
V. APPLICATION DEADLINE
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Paper applications must be postmarked April 15, 2010. Submit an original and one copy of
the proposal, along with all required forms, in one application package, preferably by express
mail or courier.

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Grants.gov applications must be submitted by 11:59 p.m. EST on April 15, 2010. Since a
password is required from Grants.gov, applicants are strongly encouraged to initiate the
electronic submission process at least two weeks prior to the application deadline.
Applications submitted past the deadline will not be considered.
VI. APPLICATION PROCEDURES AND REQUIREMENTS
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Funding decisions are made on the basis of one round of competition. Applicants must submit
the following information as part of their application packages. Packages without this
information will not be considered.
All documents included in the application package must be typed.
A.

Required Forms
All of the following necessary forms may be downloaded from the FMPP website or
requested from FMPP.
1. Form SF-424, “Application for Federal Assistance.” This form must have an original
signature.
Follow these instructions when completing Form SF-424:
TYPE OF SUBMISSION - check “Non-Construction.”
APPLICANT INFORMATION - insert the organization’s legal name and the
organizational DUNS number (see section VI.D.).
NAME AND CONTACT INFORMATION OF PERSON TO BE CONTACTED
ON MATTERS INVOLVING THIS SUBMISSION – Insert the name of the
person who will answer financial and organizational questions about the
application. This person may or may not be the project manager.
TYPE OF APPLICATION - check “New.”
NAME OF FEDERAL AGENCY - enter AMS, USDA.
CATALOG OF FEDERAL DOMESTIC ASSISTANCE NUMBER – enter 10.168;
Title - Famers Market Promotion Program
DESCRIPTIVE TITLE OF APPLICANT’S PROJECT - enter only the project title
(should match the proposal narrative’s title); do not provide a detailed description.

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14
IS APPLICATION SUBJECT TO REVIEW BY STATE EXECUTIVE
ORDER 12372 PROCESS? To determine if your proposal is subject to review
under State Executive Order 12372, please review guidelines by
visiting: www.whitehouse.gov/omb/grants/spoc.html.
Section lableled “To the best of my knowledge and belief …” Complete this entire
section; the form must have an original signature.
2. Form SF-424A. “Budget Information - Non-Construction Programs.” Sections C-F
are not required.
3. Form SF-424B. “Assurances - Non-Construction Programs.” The form must have an
original signature.
B.

Written Proof of Eligibility.
In addition to a statement within the narrative, all applicants must provide written
proof of eligibility from a State or Federal source. A non-profit entity, for example,
may include a copy of the organization’s incorporation paperwork from the State or
the Internal Revenue Service indicating its 501(c)(3) status.
Written proof of eligibility must be included in the application package for all
entities.

C.

Registration with the Central Contractor Registry.
All applicants applying for Federal Funding must register with the Central
Contractor Registry (CCR). In addition to the requirements herein under
FMPP, all FMPP applicant organizations must go to the website www.CCR.gov,
create a user account which includes a user ID and password, and register the
required information.
What is CCR? The CCR is the primary registrant database for the U.S. Federal
Government. CCR collects, validates, stores, and disseminates data in support of
agency acquisition missions, including Federal agency contract and assistance
awards. Term “assistance awards” includes grants, cooperative agreements and other
forms of federal assistance. Whether applying for assistance awards, contracts, or
other business opportunities, all entities are considered “registrants.”
As a part of the Federal Financial Assistance Management Improvement Act of 1999, also
known as Public Law 106-107, both current and potential federal government registrants
are required to register in CCR in order to be awarded contracts by the Federal government.
Registrants are required to complete a one-time registration to provide basic information
relevant to procurement and financial transactions. Registrants must update or renew their
registration at least once per year to maintain an active status.

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15
Additionally, entities (private non-profits, educational organizations, state and regional
agencies, etc.) that apply for assistance awards from the Federal government through
Grants.gov must now register with CCR as well. However, registration in no way
guarantees that a contract or assistance award will be awarded.
CCR validates the registrant information and electronically shares the secure and encrypted
data with the Federal agencies’ finance offices to facilitate paperless payments through
electronic funds transfer (EFT). Additionally, CCR shares the data with Federal
government procurement and electronic business systems.
What type of information is requested by CCR? CCR registrants are required to submit
detailed information on their company in various categories. A User’s Guide is provided
with guidelines on how to obtain unknown information. Categories of required and
requested information include, but are not limited to:
• General Information – Includes, but is not limited to, DUNS number, CAGE Code,
company name, Federal Tax Identification Number (TIN), location, receipts, employee
numbers, and web site address.
• Corporate Information – Includes, but is not limited to, organization or business type
and SBA-defined socioeconomic characteristics.
• Financial Information – Includes, but is not limited to, financial institution, American
Banking Association (ABA) routing number, account number, remittance address, lock
box number, automated clearing house (ACH) information, and credit card information.
• Point of Contact (POC) Information – Includes, but is not limited to, the primary and
alternate points of contact and the electronic business, past performance, and
government points of contact.
NOTE: The list above is not all inclusive. For the complete listing of information
required by CCR go to www.CCR.gov. Any information provided in a CCR
registration may be shared with authorized Federal government offices. However,
this registration does not guarantee business with the AMS/FMPP or any other
Federal government agency.
D.

DUNS Number
All Federal grants (68 FR 38402) require a Dun and Bradstreet Data Universal Numbering
System (DUNS) number. If your organization does not have a DUNS number, you may
acquire one online at no cost at http://fedgov.dnb.com/webform, or by calling the
dedicated toll-free DUNS line at 1-866-705-5711.
Any application submitted to FMPP without a DUNS number will not be considered.

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E.

Project Length
All projects should not exceed 24 months in length, beginning in October 2010 and
ending in October 2012. See section III.E. for more information about project
timelines and project lengths.

F.

Proposal Narrative
The narrative portion of the project proposal, including the supplemental budget summary,
must be single-sided, typed, and not exceed 12 pages (Times New Roman font, 12 pt.
pitch, single-spaced, 8.5x11 inch-paper). Letters of support and biographies of key
personnel are encouraged, but do not count against the 12-page limit.
AMS provides guidance to organize the narrative in its proper order with the creation of
form, “TM-29 FMPP Project Proposal Narrative Form and Instructions.” In order to
expedite the application review process, the narrative must be organized under the
following headings:
1. Project Title. Must capture the primary focus of the project, and match the
title provided on Form SF-424. Indicate in the title if the project includes a new
EBT project component.
2. Applicant/Organization Information. Provide the applicant/organization name,
contact name, mailing address, telephone and fax number. Also provide the email
address for the person designated to answer questions about the application,
financial information, and the proposed budget request.
3. Primary Project Manager Information. Provide the name, mailing address,
telephone and fax number, and email address for the person(s) responsible for
managing and/or overseeing the project.
4. Requested FMPP Funding and Matching Funds. Indicate the dollar amount (use
whole dollar amounts only, do not use cents) requested from FMPP. Do not include
funding from in-kind work from other sources in the “Requested FMPP Funding”
section. Include other funding sources, matching, and in-kind contributions in the
“Matching Funds” section as applicable.
5. EBT, Equipment, Supplies, and Promotional Projects. Answer either “Yes” or
“No” to whether your proposal includes a new or existing electronic benefit transfers
(EBT) component; or includes purchases of equipment, supplies, or other promotional
items.
6. Entity Type/Eligibility Statement. Indicate the entity type of the
applicant/organization. Provide an explanation of how the applicant/organization
qualifies as an eligible entity. Written proof of eligibility must be provided from a
State or Federal source. Applications that do not contain proof of eligibility will not

FMPP-2010

17
be considered.
7. Executive Summary. Should not exceed 200 words and must include the following:
a project description, goals to be accomplished, stages of work and resources
required, expected timeframe for completing all tasks and results, and the primary
project manager responsible for the project.
8. Goals of the Project. Provide a clear statement (no more than two sentences)
focusing on the ultimate goal(s) and objective(s) of the project.
9. Background Statement. Provide specific information affecting your project(s).
Describe past, current, and/or future events, conditions, or actions taken that justify
the need for the project. Correlate the background and purpose of the activity to
support your particular project issue.
10. Workplan and Resource Requirements. Provide a timeline and a statement that
includes the planned scope of work, anticipated stages and the resources required to
complete the project. Identify who will do the work, whether collaborative
arrangements or subcontractors will be used, the resource commitments of the
collaborators, and the role(s) and responsibilities of each collaborator or project
partner. Indicate in-kind and volunteer work, and whether matching or other funding is
being provided.
11. Expected Outcomes and Project Evaluation. Describe what is to be accomplished,
the expected results, and how success will be measured at the completion of the project
(quantitative and qualitative evaluation measurement of project’s impact).
12. Beneficiaries. Identify the individuals, organizations, and/or entities will benefit
from the project outcome and how they will benefit.
13. Evaluation Criteria Statements. Use the evaluation criteria as headings (VII.A.).
Summarize how the project addresses each criterion. Provide references to the
workplan and other narrative sections, as needed, to justify the project’s plan and merit.
14. Existing and Pending Support. List all current and pending public or private support.
Also, include personnel identified in the narrative who have committed portions of
their time, whether or not salary support for persons involved is included in the budget.
An application that duplicates or overlaps substantially with an application already
reviewed and funded by another organization or agency will not be funded under
FMPP.

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15. Supplemental Budget Summary (Counted toward the narrative’s 12-page limit).
Also see Section III.B.3. Provide additional detailed information about the budget
categories listed on Form SF- 424A. This detailed budget information is required. It
supplements, but does not replace, the SF-424A. All requested budget items and
activities must:
•

Be itemized, listing separately each item, its costs, and use.

•

Correlate to the purpose/goals of the project and demonstrate that they are
reasonable and adequate for the proposed work.

•

Not include matching funds or in-kind work and items.

•

Be substantiated in a written budget narrative.

AMS has developed the voluntary form, “TM-30 FMPP Supplemental Budget
Summary and Instructions,” to assist in preparing supplemental budgets. The use of
this form is not required. The details regarding requested funds, fund usage,
and a written budget narrative, however, are required.
For new EBT project work, prepare a separate supplemental budget. AMS has
developed the voluntary form, “TM-31 FMPP Supplemental Budget Summary and
Instructions – FOR NEW EBT PROJECTS ONLY.”
The Supplemental Budget Summary information may include the following
categories and a budget narrative that provides justification for such budget categories
and items:
•

Personnel/Contractual. List the individual/contractor’s name and title and the
general categories of services the person/contractor cost will cover (e.g., project
manager). Show annual/hourly rates and estimated number of hours to be spent on
the project by each project participant. In the budget narrative:
ο Indicate the duties of each individual and correlate those duties to the
purpose/goals of the project.
ο For contractors, indicate if the expense represents a flat fee for services or an
hourly rate. Provide justification for the how and why the contractor was
selected vs. the organization’s own staff/personnel. List the general categories of
services the contract covers (e.g., professional services, travel, lodging,
administrative expenses, etc.).
ο Proof must be provided that the individual’s qualifications and services rendered
are customarily charged for this service (use the U.S. Bureau of Labor and
Statistics, as needed, for applicable wages and salaries by State) in your area.

FMPP-2010

19
•

Travel. Indicate the details and purpose of each trip and the anticipated travel
expenses. In the budget narrative, indicate the name of each person traveling, mode of
travel, number of people, purpose and number of trips, how many days, destination,
lodging, meals, etc., as applicable).

•

Equipment. Indicate anticipated purchases of equipment. List separately each item
of equipment, its cost and use. Equipment means any tangible, nonexpendable,
personal property, including exempt property charged directly to the grant having: (1)
a useful life of more than 1 year, and (2) an acquisition cost of $5,000 or more per unit
(7 CFR 3016.3 and 7 CFR 3019.2). In the budget narrative, provide the basis of the
cost estimate (e.g. price analyses, vendor quotes) for each piece of equipment and its
correlation to the purpose/goals of the project to justify your need for the equipment to
be purchased.

•

Supplies. Provide an estimate of projected supply expenditures. List each item
separately, its cost and use. Supplies means any tangible, personal property other than
equipment (as defined above), excluding debt instruments and inventions (defined in
7 CFR 3019.2(hh)). In the budget narrative, provide the basis of the cost estimate
(e.g. price analyses, vendor quotes) for each supply item being requested and its
correlation to the purpose/goals of the project to justify your need for the supplies to
be purchased.

•

Other. Provide in sufficient detail an itemized list of projected expenditures, their
cost and use. Other items mean any item not fitting into the personnel, contractual,
equipment, travel, and supplies categories explained above (e.g., rentals). In the
budget narrative, provide the basis of the cost estimate (e.g. price analysis, vendor
quotes) for each item being requested and its correlation to the purpose/goals of the
project to justify your need.

•

Indirect Costs. Indirect costs are defined as the expenses of doing business that are
not readily identified with FMPP, but are necessary for the general operation of the
organization and the implementation of FMPP-related activities. These costs benefit
more than one cost objective and cannot be readily identified with a particular final
cost objective without effort disproportionate to the results achieved.
ο Budget requests for indirect costs may not exceed 10 percent of any expense
defined and itemized as a direct cost. Please note that a cost may not be allocated
as an indirect cost if it is incurred for the same purpose under FMPP as a direct
cost.
ο The Supplemental Budget Summary narrative must explain how the indirect cost
amount/rate was determined, what it includes, and how it meets the definition and
criteria above. Any requests submitted without this definition and/or
explanation will not be considered.

FMPP-2010

20
ο Indicated only ONE indirect cost total -- 10 percent of total project costs;
instead of multiple indirect costs for each individual project activity being
proposed.
• New EBT Project Proposals. Applicants should send in two (2) separate
Supplemental Budget Summaries when submitting proposals that include new
EBT project work. Indicate the title of the project on both supplemental budgets and
clearly indicate the budget related to the new EBT start-up. See section III.D.3. for
additional information.
16. Primary Proposal Activity. It is mandatory that each FMPP application clearly
identifies the primary proposal activity. Identify only one specific activity that meets
the proposal’s main goal and objective.
17. Proposal Activities. List all other activities (as many as are applicable) that meet the
remaining goals and objectives.
G.

Supporting Documents
Enclose brief description(s) of experience or qualifications of principal project
investigators.
Letters and/or other evidence of commitment from cooperators, contractors, or resource
providers are strongly encouraged.

H.

Application Submission Checklist
All applicants must provide an original and one copy of the proposal by express mail
or courier in the following order:
•
•
•
•
•
•
•
•

I.

Form SF-424
Form SF-424A
Form SF-424B
Written Proof of Eligibility
Project Proposal Narrative
Supplemental Budget Summary #1, Project Activities other than New EBT
Supplemental Budget Summary #2, New EBT Projects Only (as applicable)
Supporting Documents (as applicable)

Paper Submissions
Because packages sent to the Agency through the United States Postal Service may be
damaged or delayed due to security procedures at USDA Washington, DC headquarters,
the use of express mail or courier services is strongly recommended. Express mail or
courier submissions should be sent to:

FMPP-2010

21
2010 FMPP Grant Program
USDA, Agricultural Marketing Service
1800 M Street, NW
Room 3012-South Tower
Washington, D.C. 20036-5802
202/694-4000
FMPP will e-mail a confirmation of the receipt of your application package, if an e-mail
address is provided by the applicant. Confirmation will be sent no later than two months
after the application deadline.
J.

Electronic Submissions via Grants.gov
AMS will not accept proposals via electronic mail. Applicants may apply electronically
through www.Grants.gov and are strongly encouraged to initiate the electronic submission
process at least two weeks prior to the application deadline. Grants.gov applicants are not
required to submit any paper documents to AMS. Grants.gov will provide confirmation
that the application was submitted and received by AMS before the deadline.
It takes time to set up a password and submit documents through the Grants.gov electronic
interface. Applicants who delay starting the process may not meet the deadline, and may
forfeit the opportunity to compete for FMPP funds this fiscal year.
No extensions past the deadline will be considered.
For information on how to apply electronically, please
consult http://www.grants.gov/GetStarted. Applicants experiencing problems in
electronic submission of documentation should visit the Grants.gov website, or telephone
the Contact Center at 1-800-518-4726. The hours of operation are Monday-Friday, 7 a.m.
to 9 p.m., Eastern Time. The Contact Center is closed on Federal Holidays. Keep a record
of any correspondence with Grants.gov, including any ID or case number provided.

K.

Consecutive Grants
An eligible entity can submit more than one application for competitive review.
However, FMPP will award only one grant per eligible entity in a grant funding year.
Beginning in FY 2011, AMS will not award any eligible entity grant funds in
consecutive years. For example, 2011 award recipients will not be eligible for FMPP
grants until 2013. Applicants not eligible to apply in 2012 may continue supporting
FMPP by serving as a peer reviewer during their year of ineligibility.

FMPP-2010

22
This alternative year process has been implemented in an effort to provide funding
opportunities to other eligible entities. The process will improve the availability for
funding to an increased number of potential applicants. In so doing, FMPP hopes to
more effectively broaden support to the rapidly growing numbers of farmers markets,
roadside stands, community supported agriculture programs, agritourism activities, and
other direct producer-to-consumer marketing channels.
VII. PROPOSAL EVALUATION
Back to Top
A.

Methods of Evaluating Proposals
FMPP is a competitive grant program and applicants must therefore ensure that the
evaluation criteria listed below are addressed within the proposal narrative. General
guidance is provided with each criterion. However, it is recommended that applicants
provide additional information based on each criterion.
Each criterion has a specific score value. The total maximum score will equal 100.
Each application will be reviewed competitively using the following criteria:
1. Direct Benefit to Farmers/Vendors (maximum score = 25). Explain the direct
benefit to farmers and/or vendors of the market entity. Any resulting benefits should
be provided for all participants. Include:
a) How and how many farmers/vendors will benefit.
b) The financial benefit farmers/vendors will receive.
c) What will be the overall potential impact on the local/regional farm economy.
2. The Need for the Project (maximum score = 20). Provide a clearly identified
issue/problem and the actions or project work to address it. Provide sufficient
justification for the project approach and/or strategies in the proposal. Include:
a) Why and how the actions recommended in the proposal will address and/or “solve”
the issue/problem(s) identified.
b) How the proposal demonstrates the project’s merit.
c) Why these activities are appropriate for achieving the project’s stated objectives.
3. Quantitative Evaluation and Measurement of Project’s Impact (maximum
score = 20). Define the proposed method of program assessment; identify how
outputs and outcomes will be measured. Outputs and outcomes are the direct
results of program activities. They are usually described in terms of size and
scope of the services or products delivered or produced by the program. Include:
a) What are the starting conditions and anticipated end results.
b) What measurable outputs would result from this project, i.e., number of jobs
created, classes taught, meetings held, materials produced, program/customer
participation rates and demography, or hours of each type of service provided.
c) What measurable outcomes would result from this project, i.e., changes in

FMPP-2010

23
attitudes, behaviors, knowledge, skills, status, level of functioning are expected to
result from program activities and which are most often expressed at an individual
level.
4. Sustainability and Long Term Impact (maximum score = 10). Describe the
project’s long term impact, sustainability, and transferability (how and why the
proposed activities could be used elsewhere). Include:
a) How self-sustaining the project will be after FMPP grant funds are exhausted.
b) The project’s anticipated long-term impact.
c) How the outcome and lessons learned from this project will be applicable to
other locations.
5. Reasonableness of Budget (maximum score = 10). Provide justification for
the budget and funds usage to explain how the budget items support the work
plan in achieving the project goals. Include:
a) How the budget is appropriate for the scope of work.
b) Why this budget item is needed.
c) How each item helps or assists in resolving the issues identified.
d) How the planned expenditures correlate with each item in the proposed
work plan.
6. Degree of Collaboration and Partnership Participation (include partner
qualifications) (maximum score = 10). Outline the collaboration/partnerships formed
and farmer/vendor participation for this project. Include:
a) The degree of involvement by the necessary collaborators/partners.
b) What resource commitments collaborators/partners will provide.
c) How collaborators/partners and farmers/vendors will assist in
implementing the project.
7. Addresses FY-2010 FMPP Priorities (maximum score = 5). Outline the proposal’s
activities and the identified FMPP priority(ies). Include:
a) Why and how the proposal’s activities address the identified priority(ies).
B.

Application Score Summary

Measurement Element
Direct Benefit to Farmers/Vendors
Need for Project
Quantitative Evaluation/Measurement
Sustainability/Long Term Impact
Reasonableness of Budget
Degree of Collaboration/Partnership
Addresses FY-2009 FMPP Priorities
TOTAL

FMPP-2010

Maximum
Points
25
20
20
10
10
10
05
100

24
C.

2009 Peer Reviewer Recommendations
To emphasize the importance of following the FMPP Guidelines,
recommendations from the 2009 FMPP peer reviewers are provided below:
•

•

Narrative –
9 “Don’t be too creative.”
9 “Use the headings provided in the FMPP Guidelines” (narrative), pages 15-19.
9 “Tell your grant writers to follow the instructions in this document!”
9 “Provide historical information about the market/direct marketing activity in the
background statement:
ƒ Number of farmers/producers/vendors
ƒ Number of customers
ƒ How often open and how long
ƒ Market/organization capacity (before/after) to explain impact of program
planned.”
Support Documents –
9 “Get letters from farmers and involve farmers in your project(s).”
9 “Provide a one-page resume about the project manager.”
VIII. POST-AWARD MANAGEMENT OF FMPP GRANTS
Back to Top

A.

FMPP Grant Award Announcement
AMS will announce recipients of FMPP grant funds (awardees) on or before
September 30, 2010.

B.

Responsibilities of Grant Recipients
Grant recipients are responsible for:
•
•
•
•
•
•
•

Complying with all terms and conditions of the grant agreement.
Monitoring the performance of all project activities and any sub-grantees, and
ensuring that the work is completed within the grant period.
Ensuring that FMPP funds are used only for activities covered by the approved
project, workplan, and budget.
Ensuring that proper grant management procedures are followed.
Requesting prior approval for budget or project scope changes in accordance with 7
CFR 3016 and 3019.
Sending FMPP a copy of any contract or secondary agreement relating to the project.
Submitting financial reports (Form SF-425) every 3 months, including any program
income earned. The awardee must also submit a final financial report no later than
90 days after the grant expiration date.

FMPP-2010

25
•

•

•

C.

Submitting a performance (progress) report every six months. The awardee must
also submit a final performance report, summarizing findings and accomplishments,
no later than 90 days after the grant expiration date. (For further details, see
Section IX, “Reporting Requirements for Awarded Projects.”)
Submitting quarterly requests for advances/reimbursements (electronically or via a
written Form SF-270) as needed to implement the project and workplan. Initial
requests for payment must be made within the first 8 months of the project work. The
Agency can de-obligate the funds without further cause should the awardee fail
to request fund within that timeframe.
Contacting the FMPP office, in writing, 60 days before the grant’s expiration date to
request a no-cost time extension if, for any reason, the project cannot be completed
within the established time frame. A written or emailed letter from the grantee briefly
explaining the need for the extension and specifying a new ending date is required (See
section VIII.E.5. for more information).

Award Terms and Conditions
Upon agreement with FMPP terms and conditions for the award, the awardee will enter
into a grant agreement with AMS. The grant agreement will include:
• Requirements set forth within this “2010 Famers Market Promotion Program
Guidelines.”
• “AMS Grant Agreement Face Sheet,” which will serve as the grant signature page for
the awardee and AMS representative.
• “FMPP Grant General Terms and Conditions,” which contains the requirements for
accepting FMPP grant funds including, actions needing prior approval; changes in
project contacts, leaders, and staff; performance monitoring; reporting requirements;
cost principles; payment requirements; and assurances and certifications (which
replaces Form AD-1047, Form AD-1048, and Form AD-1049).
• Administrative requirements 7 CFR part 3015, 7 CFR part 3016, and 7 CFR part
3019.
• AMS Approved “FMPP Project Proposal Narrative;” and
• AMS Approved “FMPP Supplemental Budget Summary(ies)” and their detailed,
itemized, and approved costs/budget spreadsheet(s).
Additionally, grantees will be required to attend the mandatory FMPP grant
orientation and training sessions (see section III.F.).

D.

Unallowable Costs
The following costs are unallowable under this award unless otherwise permitted by law or
approved by FMPP:

FMPP-2010

26
1. General Costs.
a. Development or participation in lobbying activities including costs of membership
in organizations substantially engaged in lobbying.
b. Development or participation in political activities in accordance with provisions of
the Hatch Act (5 U.S.C. 1501-1508 and 7324-7326).
c. Costs which lie outside the scope of the approved project(s) and any amendments
thereto.
d. Costs incurred after the expiration of grant award period, including no-cost
extensions of time.
e. Indirect costs in excess of 10 percent; this limitation also applies to any
subcontracts under the funded award.
2. Selected Items of Cost.
a. Alcoholic beverages except when the costs are associated with implementing a
project and prior approval is granted by FMPP.
b. Bad debts, including losses (whether actual or estimated) arising from uncollectable
accounts and other claims, related collection costs, and related legal costs.
c. Capital expenditures for general purpose including purchases of building(s);
construction, repair, or rehabilitation of building(s); and land acquisition.
d. Contributions to a contingency reserve or any similar provision (rainy day funds)
made for the occurrence of events which cannot be foretold with certainty as to
time, intensity, or with an assurance of their happening.
e. Donated or volunteer services may be furnished to an awardee by professional and
technical personnel, consultants, and other skilled and unskilled labor. The value of
these services is not reimbursable either as a direct or indirect cost.
e. Contributions or donations, including cash, property, and services, made by the
awardee, regardless of the recipient.
f. Specific organizational entertainment costs including amusement, diversion, and
social activities and any costs directly associated with such costs (such as tickets to
shows or sports events, meals, lodging, rentals, transportation, and gratuities),
regardless of their apparent relationship to project objectives.
g. Airfare costs in excess of the customary standard commercial airfare (coach or
equivalent), Federal Government contract airfare, or the lowest commercial
discount airfare.
h. Fines, penalties, damages, and other settlements resulting from violations (or
alleged violations) of, or failure of the State or local governmental unit to comply
with, Federal, State, local, or Indian tribal laws and regulations.
i. General costs of State or local Government including: (1) salaries and expenses of
the Office of the Governor of a State or the chief executive of a political subdivision
or the chief executive of federally-recognized Indian tribal government; (2) salaries
and other expenses of a State legislature, tribal council, or similar local
governmental body, such as a county supervisor, city council, school board, etc.,
whether incurred for purposes of legislation or executive direction; (3) costs of the

FMPP-2010

27

j.

k.
l.
m.
n.

E.

judiciary branch of a government; (4) costs of prosecutorial activities; and (5) costs
of other general types of government services normally provided to the general
public, such as fire and police.
Costs of goods or services for personal use of the State or local governmental unit’s
employees regardless of whether the cost is reported as taxable income to the
employees.
Costs of investment counsel and staff and similar expenses incurred to enhance
income from investments.
Grant funds cannot be used to supplant State funds.
None of the funds under this award may be used towards travel costs for AMS
FMPP employees.
This list is not all inclusive. Questions regarding allowability of particular items of
cost should be directed to the Program Contact for the FMPP in section XII.

Prior Approval Requirements
1. Key Personnel Change. When it is necessary to change key personnel, the awardee
must submit a written request (email is acceptable) to FMPP. The request should
contain the new individual’s name and contact information, the capacity in which this
new individual will serve, and written notification from the individual signifying his or
her willingness to serve on the project.

The following items require a written request, including signature from the awardee
(primary contact) AND an FMPP authorized representative before the awardee proceeds.
FMPP will accept a) a faxed document, b) PDF file with a signature, or c) express mail or
overnight courier service delivered requests to the FMPP contact(s) found in section XII.
2. Scope or Objective Changes. When it is necessary to modify the scope or objectives
of the award, submit a written justification for the change along with the revised scope
or objectives of the award to FMPP. Submit a written justification for the change
along with a project purpose, potential impact, expected measurable outcomes, work
plan, budget narrative, and project oversight/commitment.
3. Change in Project Leaders. When the primary project leaders (PL) plans to:
•
•
•

Relinquish active direction of the project for more than 3 consecutive months,
Have a 25 percent or more reduction in time devoted to the project, or
Sever his/her connection with the awardees organization, the awardee has the
following prior approval options and responsibilities:

a. If the PL’s absence is temporary, the awardee organization must notify FMPP in
writing of arrangements for the continuing conduct of the project (i.e., identify who
will be in charge during the PL’s absence, including his/her qualifications to assume
leadership of the project and his/her written concurrence).

FMPP-2010

28
b. If the PL severs his/her affiliation with the awardee organization, the awardee’s
options are:
1) Replacing the PL on the project - The awardee organization must request, in
writing, FMPP approval of the PL replacement and must include a copy of
his/her qualifications and a submit information regarding the new PL’s current
and pending support of the new organization. The request also must contain the
signature of the proposed PL replacement signifying his/her willingness to
assume leadership of the project.
2) Subcontracting to the former PL’s new organization - The awardee may request
approval to replace the PL (as outlined in above paragraph) and retain the
award, but subcontract to the former PL’s new organization certain portions of
the project to be completed by the former PL.
3) Relinquish the Award - If neither of the previous options is viable and the
awardee wishes to relinquish the award, the following procedures should be
followed:
•

The awardee should send a letter to FMPP, signed by the awardee
organization contact and PL, which indicates the awardee is relinquishing
the award and de-obligating any unused funds.

•

The letter should include the date the PL is leaving and a summary of
progress to date. A final Form SF-425, “Federal Financial Report” (see
section IX.B.), which reflects the total amount of funds spent by the awardee
should be attached to the letter.

•

Should the PL wish to transfer the award to his/her new institution, the new
institution should submit the request in writing to FMPP to receive written
instructions for such a transfer. The transfer will require submitting a new
application to FMPP, completion of the forms and certifications; a project
summary/work statement covering the work to be completed under the
project (the objectives must be the same as those outlined in the approved
proposal); and an updated list of PL qualifications showing his/her new
organizational affiliation.

NOTE: Experience has demonstrated that the transfer of an award from one institution to another
can take 90 or more days to accomplish. If information is not submitted in a timely manner, the
PL may experience a delay in resuming the project at the new institution. On a case-by-case
basis and with justification acceptable to FMPP, project lengths will not exceed 2.5 years in
length.

FMPP-2010

29
4. Budget Changes. When a modification to FMPP-approved budget is necessary, the
modification must be approved in writing by FMPP if the cumulative amount of such
modifications exceeds 10 percent (10%) of the project’s total budget as last approved
by FMPP. A request for a budget change shall include: (a) a description of the change,
(b) a justification for the change, (c) a description of how the change will enhance the
project’s goals and objectives, and (d) signatures by the organization contact for the
awardee and FMPP. Note that any budget changes that also change the project scope or
objectives are included in section VIII.E.1. above.
5. Extension of Grant Agreement. When an extension of time is required (no cost
extension), the extension(s) must be received in writing no later than 60 days prior to
the expiration date of the award. The request must come from the awardee contact and
contain all of the following information:
a. The length of additional time required to complete project objectives and a
justification for the extension.
b. A summary of progress to date (status of project timeline and objectives…etc.).
c. An estimate of remaining funds on the original grant completion date.
d. A projected timetable to complete the project for which the extension is being
requested.
The fact that funds are expected to remain unutilized or unobligated at the end of the
award is not in itself sufficient justification to receive a no cost extension of time.
Decisions will be made on a case-by-case basis based on the written justification
provided.
FMPP awards are limited to not more than 2.5 years in duration from the date of the
grant agreement, therefore no more than one extension up to 6 months will be
provided.
NOTE: Requests for no-cost extensions of time received after the original grant completion
date of the award normally will not be honored. Only in extremely rare circumstances for
which there are exceptional extenuating circumstances will requests received after the
expiring award date be considered.

IX. REPORTING REQUIREMENTS FOR AWARDED PROJECTS
Back to Top
Original performance reports, financial reports, and payment request forms (as applicable)
should be signed by the appropriate organizational representative and submitted to FMPP by
express mail or courier service.

FMPP-2010

30
A.

Performance Reports
1. Semi-Annual Performance Reports. Performance (progress) reports are required at
the midpoint of projects approved for one year and at six-month intervals for projects
of longer duration. If the project is one year or less, only one performance report and
a final performance report are required.
The performance report should be organized under, but not limited to, the following
headings:
• Activities and Milestones. Briefly summarize activities performed and milestones
achieved for each objective of the narrative, and include favorable or unusual
developments.
•

Problems and Delays. Note unexpected delays or impediments as well as favorable
or unusual developments for each project.

•

Future Project Plans. Outline work to be performed during the succeeding period.

•

Funding To Date. Comment on the level of grant funds expended to date on the
project.

•

Additional information. Include other relevant project information available (e.g.
publications, web sites, photographs).

2. Final Performance Report. Required to fulfill the terms of the grant agreement, but
this final performance report also represents an important vehicle for sharing project
findings with Federal and State agencies and the public. Please contact AMS before
submission in order to discuss a format suitable (including both hard-copy and
electronic copy) for wide distribution and posting on the FMPP website. The final
performance report of results and accomplishments is due within 90 days following the
grant ending date and should include:
• Project Summary. An outline of the issue, problem, interest, or need for each
project.
• Project Approach. Descriptions of how the issue or problem was addressed.
Identify the processes, techniques, tools, events, technology, and actions taken to
implement the project.
• Goals, Outputs, and Outcomes Achieved. Descriptions of the results, outputs,
outcomes, accomplishments, and conclusions. Outputs and outcomes are the direct
results of program activities. They are usually described in terms of size and scope
of the services or products delivered or produced by the program.
─ Outputs – The number of jobs created, classes taught, meetings held, materials
produced, program/customer participation rates and demography, or hours of
each type of service provided.

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─ Outcomes – The changes in attitudes, behaviors, knowledge, skills, status, level
of functioning are expected to result from program activities and which are
most often expressed at an individual level.
• Beneficiaries. Description of the people, organizations, marketing entities and/or
communities that have benefited from the project’s accomplishments, and a
quantitative measure of the current or future benefits to be derived from the project.
• Lessons Learned. Lessons learned for each project. If outcome measures were not
achieved, identify and share the lessons learned to help expedite problem-solving.
Identify impact, i.e., organizational, community, and/or system level changes, that
result from the project implemented. These may include improved conditions,
increased capacity, and/or changes in the current policy.
• Additional information. Include specific contributions of project partners and any
relevant information available (e.g. publications, web sites, photographs).
• Contact person. List the contact person for each project with telephone number and
email address.
B.

Financial Reports
1. Quarterly Federal Financial Reports. “Federal Financial Report,” (Form SF-425)
must be submitted every four months (or after payment request) by the awardee after
the receipt of Federal grant funds until the expiration of the grant period. The report
must be submitted not later than 45 calendar days after the end of each quarter. The
information will used to determine the use of cash provided by FMPP and the
organization’s spending practices in correlation to the project performance reports.
The form can be downloaded from the FMPP website, at www.ams.usda.gov/FMPP,
and sent by mail.
2. Final Federal Financial Reports. A final submission “Federal Financial Report, is
required no later than 90 days following the project’s ending date and can be
downloaded from the FMPP website at www.ams.usda.gov/FMPP or may be requested
from FMPP.
X. REQUESTS FOR PAYMENT
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All awardees must have already registered with the Central Contractor Registry (CCR)
at www.CCR.gov in order to accept grant payments from FMPP/AMS. See section IV.C.
for more information.
FMPP funds will be made available beginning in October 2010, and payments will be made
electronically by direct deposit into the awardee organization’s accounts.

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A.

Electronic ASAP Payment System
AMS is seeking to utilize an electronic payment management system, Automated Standard
Application for Payments (ASAP), that will allow awardees to quickly log in via an
Internet connection and draw down funds from the U.S. Treasury. Should the FMPP
electronic payment system become operable in October 2010, AMS will contact awardees
about submitting any additional information beyond that which was required under the
already submitted registration with CCR. Additional training and use of the electronic
payment system will be provided during the FMPP orientation and training meetings (see
section III.F. for more orientation/training information.

B.

SF-270 Paper Request System.
If AMS is unable to establish the electronic ASAP payment system before October 2009,
awardees must request the amount of funds to carry out the project by submitting a
complete “Request for Advance or Reimbursement” form (SF-270).
Payments of grant funds must be requested by the same designated organization
representative. This individual must request the amount of funds to carry out the project
by submitting a completed form SF-270. Copies of invoice(s) or receipt(s) must be kept in
the records of awarded organizations and must show the specific expenditures incurred
during the requested payment period.
All payments, including advances and reimbursements will be limited to the minimum
amount required to meet short-term disbursement needs. Copies of invoice(s) or receipt(s)
must be kept as documentation for the awardee’s grant files and records and must show
the specific purchase(s) allotted.
Original SF-270 form(s) should be signed by the appropriate organizational
representative and be submitted to FMPP by express mail or courier service.
XI. RECORD RETENTION
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In accordance with Federal regulations, grant recipients should retain all records including
documentation and receipts relating to the grant for a period of 3 years after the final financial
status report has been submitted to FMPP.

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XII. FMPP CONTACTS
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Applications should be forwarded to:
2010 FMPP Grant Program
USDA, Agricultural Marketing Service
1800 M Street, NW
Room 3012-South Tower
Washington, D.C., 20036-5802
202/694-4000
Questions about the grant program should be directed to:
Carmen Humphrey, Program Manager
FMPP Grant Program
USDA, Agricultural Marketing Service
1800 M Street, NW
Room 3012-South Tower
Washington, D.C., 20036-5802
202/694-4000
XII. FREQUENTLY ASKED QUESTIONS
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A.

Application Package
Q: When is the application deadline? Will FMPP accept applications after the
deadline?
A1: The application deadline is April 15, 2010; all applications must be postmarked
by April 15, 2010 or submitted by 11:59 p.m. EST on April 15, 2010 if submitted
via Grants.gov.
A2: No. FMPP will not accept ANY applications after the deadline (see page 12).
Q: If I have problems with Grants.gov, will FMPP help me submit or accept my
application package after the deadline?
A: No. FMPP will not provide applicants technical assistance with the Grants.gov
system (see section VI.J.).
• Start the Grants.gov process at least two weeks prior to the deadline.
• FMPP will not accept ANY applications after the deadline.
Q: What is required in the FMPP application package?
•
•

FMPP-2010

Completed Form SF-424 – including the required DUNS number and Federal tax
ID number (EIN)
Written Proof of Eligibility from a State or Federal source

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•
•
•
•

Form SF-424A and Form SF-424B
Project Proposal Narrative
Supplemental Budget Summary (All Project Activities Other Than New EBT)
Supplemental Budget Summary – New EBT Projects Only (as applicable)

Q: What happens if I forget to include one of the documents in my express mail
envelope to FMPP?
A: Your application package will be considered incomplete and will not be
considered for review.
• An unsigned Form SF-424, an SF-424 without a DUNS number, and an
SF-424 without a Federal tax ID number (EIN) will also be considered
an incomplete application.
• Double-check your application package before you express mail it to
FMPP. With over 500 applications submitted in 2009, FMPP will not
contact ANY applicant about missing or incomplete documentation.
Q: How will I know FMPP received my application?
A: FMPP recommends that you request a tracking number for your express mail
package to ensure its timely delivery. Applicants that provided an e-mail
address, will receive e-mail confirmation of the receipt no later than two months
after the application deadline (see section VI.I.).
B.

Required Forms
Q: Do I have to use Forms TM-29 (narrative), TM-30 (supplemental budget
summary), and TM-31 (supplemental budget summary – new EBT projects
only)?
A: No. Use of any of these forms is voluntary. The forms are provided for your
convenience. The information requested and the order of the headings within the
forms is mandatory to facilitate the reviewing process (see section VI.F.).
Prior applicants have indicated that NOT using our voluntary forms provides
more space for project details and other justification text. The choice is yours. If
you are using word processing software, use the headings in section VI.F. for the
narrative and supplemental budget summary, and fill in your project information.
Q: I prepared my SF-424A (general budget summary), must I complete the second
page?
A: No. You do not have to complete Sections C-F.
Q: If I prepared Form-424A, do I also need to prepare a Supplemental Budget
Summary?
A: Yes. Both Form SF-424A and Supplemental Budget Summary are required (see
sections VI.F. and VI.J.), and if your proposal contains a new EBT project then
you are required to provide a second Supplemental Budget Summary.

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Q: Why must I prepare two Supplemental Budget Summaries?
A: You may not have to. You only complete two Supplemental Budget Summaries
(detailed budgets) if you are requesting funds for items purchased under a “new
EBT project” activity AND items for “other” activities.
•

•

•

As an example, these are two activities: 1) purchasing terminals for new EBT
program at a farmers market (“new EBT project”) and 2) purchasing new tents
for farmers (“other” activity). Two Supplemental Budget Summaries must be
submitted to FMPP. You have the option of using voluntary forms TM-31
(new EBT) and TM-30 (non-EBT).
As mandated by Congress, 10 percent of the total FMPP budget goes toward
“new EBT projects.” As such, these new EBT proposals are reviewed separate
from the “other” activity proposals. The “other” activity will compete with all
other non-EBT projects.
The two detailed budgets will be reviewed and scored by different peer
reviewers and each budget must stand alone.

Q: I prepared my SF-424A (general budget summary) AND Supplemental Budget
Summary (detailed, itemized budget), must I also include a budget narrative in
my Supplemental Budget Summary?
A: Yes. A written budget narrative is required to correlate the itemized budget to the
project work, goals, and objectives. The information provides the peer reviewer
justification about why these items are needed.
Q: Where can I find guidance on how to prepare my application forms (SF-424, SF424A, and SF-424B)?
A: FMPP staff has developed the “How to Apply for an FMPP Grant” to assist you in
preparing your forms which can be found
at http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC508292
3http://www.ams.usda.gov/FMPP.
C.

Other
Q: What is the grant timeline after I submit my FMPP application?
A: Following the announcement closing. Applicants should get an e-mail
confirmation within 2 months:
• May and June 2010 - FMPP will select peer reviewers that will review and
convene to rate the proposals and make recommendations.
• July and August 2010 - FMPP will contact those applicants recommended by
peer reviewers’ panels to finalize budgets and the proposal’s goals and
objectives.
• August and September 2010 - Recommended proposals will move through
USDA final agency approval system.

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•
•

FMPP-2010

Before end of September 2010 - USDA officials will announce 2010 FMPP
award recipients.
October/November 2010 - Selected awardees will be able to attend mandatory
orientation and training, start their projects, and received funding.