HVE Final drive sober boards

NHTSA
Impaired Driving Tagline
3/3/2011

CONCEPT 3
30 SECOND TV SPOT: “DRIVE SOBER”

Video:

Audio English:

MAN in his late 20s/early
30s, distressed look.
Wearing a dirty button
down shirt outside of his
jeans. Can’t really tell
where he is yet. CLOSE
UP MAN’s face.

SFX: Low level talking,
footsteps, clanging
sounds in the
background.

PAN OUT to reveal mug
shot of MAN being taken.
View from over the
police officer’s shoulder.

SFX: Camera flash.

REVERSE SEQUENCE
begins. Shots move
quickly rewinding the
events of the evening for
the man.

MAN being fingerprinted.
Chaotic police office with
officers busily moving
around.

SFX: Sound of men
protesting, officers
issuing loud instructions.

MAN in the back of a
police car, as seen from
over the police officer’s
shoulder in the front
seat.

SFX: Loud sound of
sirens.

1

Audio Spanish:

NHTSA
Impaired Driving Tagline
3/3/2011
Video:

Audio English:

POLICE OFFICER
handcuffs MAN.

SFX: Clicking of
handcuffs.

MAN protesting sobriety.
POLICE OFFICER in front
of him, standing stoically.

MAN: I’m totally sober! I
only had a few drinks.

MAN driving, seeing
police car with flashing
lights in his rearview
mirror. View from behind
his shoulder facing the
mirror and front
windshield.

SFX: Sound of sirens
(muffled), car radio
playing music.

MAN saying goodbye to
his friends as he finishes
his alcoholic beverage,
grabs keys from table.

SFX: Sound of
conversation and music
in the background.
MAN: Goodnight guys.
See you tomorrow.

2

Audio Spanish:

HOMBRE: ¡Estoy
totalmente sobrio! Sólo
me tomé un par de
tragos.

HOMBRE: Buenas noches
muchachos, nos vemos
mañana.

NHTSA
Impaired Driving Tagline
3/3/2011

Video:

Audio English:

FORWARD MOTION (real
time) again, this time he
swallows the last gulp of
a bottled water, grabs
keys and leaves just as
last time.

SFX: Screech sound (like
a needle on a record
player scratching across
it) at the freeze frame.
Sound of an audio rewind
during reverse motion.

This time there is no
pause, he goes
completely through the
door.

SFX: Sound of
conversation and music
in the background.

BLACK SCREEN
TAGLINE AND LOGO

3

Audio Spanish:

MAN: Goodnight guys.
See you tomorrow.

HOMBRE: Buenas noches
muchachos, nos vemos
mañana.

ANNOUNCER: Even just a
few drinks can cause a lot
of trouble.

ANUNCIANTE: Hasta
unos pocos tragos
pueden causar muchos
problemas.

ANNOUNCER: [Tagline]

ANUNCIANTE: [Eslogan]