Script for green goods and services Feasibility interview
RESTAURANTS/FOOD SERVICE
Typographical conventions: italics for programmer notes, ALL CAPS FOR ITEMS NOT READ OR INSTRUCTIONS TO THE INTERVIEWER.
Introduction
Intro1. Hello. My name is ______________. I am calling on behalf of the Bureau of Labor Statistics. I'm calling in reference to a new data initiative being undertaken by BLS. It would be very helpful to us if we could talk to you about your firm’s various products. Would you be able to answer questions about your firm’s revenues and employment for your products?
Yes → GO TO INTRO2.
No → Do you know who at your firm would be able to answer those questions for us?
Name:_______________________________________
Position/Department:___________________________
Phone:_______________________________________
Fax:_________________________________________
Thank you for your time. (hang up and contact name given).
Continue with correct respondent
Intro2. BLS routinely asks businesses questions that help collect the best data possible, so we are contacting a small sample of respondents to discuss an important new data initiative that we are very excited about. We recently mailed you a letter about this. Did you receive our letter?
Yes
No → Can I can fax or email you a copy of that letter now?
What is your fax number/email address?
Would you like me to call you back once I’ve sent you the fax/email or would you rather schedule for another time?
CALL ME RIGHT BAck → CONFIRM NAME AND PHONE NUMBER, HANG UP
RESCHEDULE
When would be a good time to call you back?
Appointment Information:
APPT DAY: _________________ TIME OF DAY: _________________
NAME:______________________ PHONE #:________________________
Intro3. I realize you are very busy, but would you have some time now to answer a few questions? The questions usually take about 20 minutes.
Yes, have time
No → When would be a good time to call you back?
Appointment Information:
APPT DAY: _________________ TIME OF DAY: _________________
Intro4. I called [Phone number]. Is this the best phone number to use to reach you?
Yes
No → Correct the information here: ____________________
Questionnaire Script
BLS has been asked to produce measures of employment in U.S. industries that produce green goods and services. Before we can do this, we need to better understand how businesses track information regarding the variety of products they offer. The questions I will ask you today will help BLS collect the most accurate and reliable data possible.
Before we begin, let me assure you that the purpose of this call is strictly for informational and statistical purposes. The information you provide will help BLS better understand business record-keeping and will aid in designing a new survey. Your participation is completely voluntary and you can decline to answer any question at any time. Information related to this study is confidential and will not be released to the public in any way that would allow identification of individuals or establishments except as prescribed under the conditions of the Privacy Act Notice. This interview is approved by the Office of Management and Budget, number 1220-0181, which expires on September 30, 2010.
NAICS index item mapping questions
Do you have the introductory letter that we sent to you available, so you can refer to it?
Yes
No
Are you familiar with the concept of NAICS, which is the North American Industry Classification System?
Yes
No → Briefly, the North American Industry Classification System (NAICS) was
developed and is used by the US, Canada, and Mexico. NAICS is the standard in classifying business establishments based on their production process for the collection, tabulation, presentation, and analysis of data describing the North American economy. Use of the standard provides uniformity and comparability in the presentation of these statistical data.
a. Please look at the list of major activities at the end of the letter. This list reflects the NAICS code that BLS has assigned to your worksite (READ WORKSITE NAME AND ADDRESS) listed on the same sheet. Does this list provide an accurate description of your primary business activity at that worksite? If you do not have the list, I can read these items for you. (it might be on the back side – if respondent doesn’t have letter read off ACTIVITIES to them).
Yes → Go to Question 4
No
3b. Can you tell me about your primary business activities at that location?
JUST GET A BASIC DESCRIPTION (WHAT TYPES OF PRODUCTS ARE MANUFACTURED THERE)
Product line questions
As I said, we are interested in information about <NAME OF FIRM> different types of food you may serve. How many different types of food does your firm serve in total? By food types I mean poultry, fish, red meat, etc.
one→ Go Question 28
more than one →
What are some of those different products?
LIST:___________________________________
Go to Question 5
Revenue by product
Do you track revenue by the different types of food you serve?
Yes → GO TO QUESTION 6
No → GO TO QUESTION 8
Does your firm have multiple worksites?
Yes→ Go to question 7 FLAG THIS RESPONSE FOR REFERRAL
No → Go to Question 9 FLAG THIS RESPONSE FOR REFERRAL
BLS does not intend to publish this information. Would you be able to provide revenue by the type of food for your individual worksites?
IF Yes for both → Go to question 9
yes only for a major product line → Go to question 9
yes only for product models → Go to question 9
No → Why not? ____________
How do you track revenue? ____________________________________________________
GO TO QUESTION 13a
Time period
a. Do you track revenue by type of food for different time periods?
Yes → Go to question 9b
NO → How do you track revenue?_______________ → Go to question 10
9b. If yes, by what time periods?
Fiscal year→ How long after the fiscal year is this information available? _____
When is this information available?______________
calendar year→ When is this information available?______________
other:(specify)__________________________________________________
When is this information available?______________
If you were asked to provide information about revenue on a survey form for a given reference period, for example, fiscal year, calendar year, most recent 4 quarters, how long do you think it would take you to compile the information about the amount of revenues generated by:
10a. Type of food?
DON’T KNOW
REFUSE
Time estimate given: __________________
OTHER/COMMENT: __________________
10b. BLANK
If you were asked what percentage of your total annual revenue comes from different meals for a given reference period, how long do you think it would take you to compile the information:
11a. Type of food?
DON’T KNOW
REFUSE
Time estimate given: __________________
OTHER/COMMENT: __________________
11b. BLANK
11c. How exact would your percentage be? (VERY, JUST AN ESTIMATE, ETC.)
VERY EXACT
JUST AN ESTIMATE
DON’T KNOW
a. Which would be easier for you, providing the actual annual revenue for a type of food or the percentage of your total revenue generated by that type of food?
Actual annual revenue
percentage of total revenue
12b. Please explain why you answered this way_______________________________________
GO TO QUESTION 14
Revenue compile
a. If you don’t track the revenue associated with a type of food, would you would be able to compile that information if asked?
Yes
No → Go to question 13C
comment __________________
13b. On a scale of 1 to 5 (with 1 being the easiest and 5 being the most difficult), how difficult would it be to compile this information?
1 2 3 4 5
Easiest Most Difficult
go to question 14
13c. Why not? _________________________________________________________
13d. Is there anyone else who would be able to compile that information?
IF YES: Name:________________________________________
Position/Department:____________________________
Phone:________________________________________
Employment
a. BLS is considering using revenue by type of food to estimate the number of employees involved with preparing that type of food. We want this employment estimate to account for all employee types at the worksite, including cook staff, waiters, administrative employees, sales and marketing employees, etc.
Do you think the amount of revenue could reasonably represent the employment associated with a particular meal? (FOR EXAMPLE, MY FIRM SERVES POULTRY AND FISH. 70% OF THE REVENUE IS FROM POULTRY, SO 70% OF THE FIRM’S TOTAL EMPLOYMENT IS ASSOCIATED WITH POULTRY.)
Yes
No
Don’t know
14b. Please explain why you answered this way________________________________
a. BLANK
15b. BLANK
a. (IF QUESTION 6 IS YES, OTHERWISE GO TO 17) Would revenue by type of food also be available at the worksite level?
Yes
No
Don’t know
16b. Please explain why you answered this way_________________________________
BLS does not intend to publish information about revenue. If BLS asked you to provide the amount of total revenues accounted for by a particular type of food, would you share this information?
Yes
No → Would you be willing to tell us why not? _____________________
DON’T KNOW/NOT SURE → Would you be willing to explain? ________
Number of jobs by timeframe
a. If you were asked to estimate the percentage of your employees, including sales, marketing, and administrative employees, who work primarily on one type of food during a given reference period such as your fiscal year or the calendar year, would you be able to provide that information?
Yes → In what month of the year would that information be available? ______________
(FISCAL YEAR ONLY) How long after the reference period is that?
______________
No → Why not? ________________________GO TO QUESTION 22A
18b. BLANK
a. (IF QUESTION 6 AND 18A IS YES OTHERWISE SKIP TO 20) Would you be able to do this at the worksite level?
Yes
No
Don’t know
19b. Why is that so?_________________________________________
How long do you think it would take you to compile this information if asked in a survey?
DON’T KNOW
REFUSE
Time estimate given: __________________
a. Which of the following would be easier for you, providing the annual revenue generated by a type of food or employment numbers by the type of food?
REVENUE
Employment
both easy
Both difficult
21b. Why is that so?_________________________________________
SKIP TO ENVIRONMENTAL INFORMATION QUESTION 28
Job compile
a. (ONLY IF 18A IS NO) If you don’t track the percentage of employees, including sales, marketing, administrative employees, associated with a type of food, would that information be something you would be able to compile if asked?
Yes
No → go to Question 22c
22b. On a scale of 1 to 5 (with 1 being the easiest and 5 being the most difficult), how difficult would it be to compile this information?
1 2 3 4 5
Easiest Most Difficult
SKIP TO QUESTION 28
22c. Why not? _________________________________________________
22d. Is there anyone else who would be able to compile that information?
IF YES: Name:________________________________________
Position/Department:____________________________
Phone:________________________________________
SKIP TO QUESTION 28
One Product Type
BLANK
BLANK
BLANK
BLANK
BLANK
Environmental information
Do you serve any food that is certified USDA organic?
Yes → A. Is all the food you serve certified USDA organic?
All → go to question 33
JUST SOME→ go to question 29A
No → go to question 33
DON’t KNoW → go to question 33
a. If BLS were to ask for revenue shares for just your certified USDA organic food, would you be able to provide that information? For example, what percent of revenue is represented by certified USDA organic food?
YES
NO→ Why not?________________go to question 33
DOn’t know→ go to question 33
29b. Why is that so?___________________
BLS is considering using the revenue generated by organic foods, along with total annual revenue, to estimate the number of employees involved in producing meals that use organic foods. Do you think this approach is reasonable for your business?
Yes
No
don’t KNOW
30b. Why is that so?_________________________________________________
BLS does not intend to publish information on revenue. Would you be willing to provide revenue share to BLS on a survey form?
Yes
No → go to QUESTION 33
don’t know
a. Which of the following would be easier for you, providing the amount of annual revenue generated by organic foods or providing the percentage of your total revenue generated by that food?
Actual annual revenue
percentage of total revenue
32b. Why is that so? ________________________________________
I’m done with my questions. As I’ve mentioned before, BLS is trying to find the best approach to measure the number of jobs involved in producing green goods and services. Do you have any suggestions as to how BLS can best capture this information in your firm or industry?
IF ANY QUESTIONS ABOUT GREEN DEFINITION, PLEASE DIRECT THEM TO www.bls.gov/green WEBSITE.
Closing
Those are all the questions I have for you. Thank you for your time, the information you have provided is very useful
| File Type | application/msword |
| File Title | SCRIPT FOR GREEN FEASIBILITY/RAS INTERVIEW |
| Author | BLS User |
| Last Modified By | fairman_k |
| File Modified | 2010-04-09 |
| File Created | 2010-04-06 |