Published 60-day FRN

ATTACHMENT 2 60 DAY FEDERAL REGISTER NOTICE.pdf

Field Test of Communication and Marketing Variables for Health Protection

Published 60-day FRN

OMB: 0920-0845

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ATTACHMENT 2
60-DAY FEDERAL REGISTER NOTICE

14129

Federal Register / Vol. 74, No. 59 / Monday, March 30, 2009 / Notices
Seleda Perryman,
Office of the Secretary, Paperwork Reduction
Act Reports Clearance Officer.
[FR Doc. E9–7023 Filed 3–27–09; 8:45 am]
BILLING CODE 4151–17–P

DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[60Day–09BG]

Proposed Data Collection Submitted
for Public Comment and
Recommendations
In compliance with the requirement
of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for
opportunity for public comment on
proposed data collection projects, the
Centers for Disease Control and
Prevention (CDC) will publish periodic
summaries of proposed projects. To
request more information on the
proposed projects or to obtain a copy of
the data collection plans and
instruments, call 404–639–5960 and
send comments to Maryam I. Daneshvar,
CDC Acting Reports Clearance Officer,
1600 Clifton Road, MS–D74, Atlanta,
GA 30333 or send an e-mail to
omb@cdc.gov.
Comments are invited on: (a) Whether
the proposed collection of information
is necessary for the proper performance
of the functions of the agency, including
whether the information shall have
practical utility; (b) the accuracy of the
agency’s estimate of the burden of the
proposed collection of information; (c)
ways to enhance the quality, utility, and
clarity of the information to be
collected; and (d) ways to minimize the
burden of the collection of information
on respondents, including through the
use of automated collection techniques
or other forms of information
technology. Written comments should
be received within 60 days of this
notice.

constructs for health protection
behaviors. The field test survey will be
administered to a purposive sample of
1,500 respondents. Two modes of
administration will be tested, telephone
(both landline and cell) and selfadministration via the Web. The
telephone survey will be conducted in
three metropolitan areas. The Web
survey will use an on-going national
consumer panel.
Rather than representative random
sampling from the population, the
sampling is purposive, designed to
reach subpopulations of those who are
vulnerable from a health protections
perspective and those who have low
health literacy, that is, difficulty
accessing and/or understanding health
messages. Therefore, included in the
target groups are the elderly, who may
be somewhat isolated and for whom
health messages may be confusing;
people of low socioeconomic status,
whose level of education can be a
barrier to comprehending and following
health messages; and persons not fluent
in English, for whom innovative ways of
communicating health messages may be
necessary. For this nonprobability
sample, telephone respondents will be
recruited through commercial lists that
optimize reaching specific
subpopulations. Members of the general
population will be surveyed as well in
order to provide a benchmark for the
subpopulations of interest. Web
respondents will be recruited through
an existing national consumer panel.
CDC will use the field test data to
assess continuity of response patterns
within each of the subgroups and to
determine differences in administration
time. In addition to subgroup
population differences in attitudes,
beliefs, and health behaviors, CDC will
use the data to examine item-level mode
effects, regional differences, and
administrative/logistical barriers to
guide the design of core measure
surveys for other health protection
behaviors.
There is no cost to respondents other
than their time to complete the survey.

Proposed Project
Field Test of Communication and
Marketing Variables for Health
Protection—New—National Center for
Health Marketing/Coordinating Center
for Health Information Service (NCHM/
CCHIS), Centers for Disease Control and
Prevention (CDC).
Background and Brief Description
CDC does not have a mechanism to
assess and monitor the health
communication and marketing
components of health protection. While
CDC does evaluate specific health
communication and marketing programs
and projects, the common elements
rooted in communication and marketing
theories and constructs are not
identified across programs and projects,
nor frequently compared after the fact to
ascertain the underlying factors and
dynamics that inform and shape
individual and group behaviors and
actions. The purpose of this project is to
develop a core set of communication
and marketing constructs to inform CDC
health protection programs and projects
as well as track population-level
changes over time.
CDC seeks a flexible platform that can
be adapted to explore a wide range of
health protection behaviors and inform
communication and marketing efforts
across CDC program areas. The survey
platform underlying this field test is
based on the People and Places
framework (Maibach et al., 2007;
http://www.biomedcentral.com/
1471=2458/7/88), and incorporates key
constructs from health behavior theories
and communication models to illustrate
how personal and environmental factors
may influence behavior. This platform
offers the flexibility to develop survey
items to assess a specific health topic
(e.g., pan/seasonal flu, natural hazards,
bioterrorism, etc.) while simultaneously
relying on a standardized set of core
underlying social-psychological and
communication constructs.
The proposed data collection is to
conduct a field test of the survey
instrument focusing on the core
communication and marketing

ESTIMATED ANNUALIZED BURDEN HOURS
Number of
respondents

sroberts on PROD1PC70 with NOTICES

Respondents

Screener ..........................................................................................................
General Population Survey ..............................................................................
Elderly Survey ..................................................................................................
Low SES English Survey .................................................................................
Hispanic (in-language) Survey ........................................................................
Chinese (in-language) Survey .........................................................................

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Number of
responses per
respondent

15,000
750
250
250
150
50

E:\FR\FM\30MRN1.SGM

1
1
1
1
1
1

30MRN1

Average
burden per
response
(in hours)
2/60
18/60
18/60
18/60
18/60
18/60

Total burden
(in hours)
500
225
75
75
45
15

14130

Federal Register / Vol. 74, No. 59 / Monday, March 30, 2009 / Notices
ESTIMATED ANNUALIZED BURDEN HOURS—Continued
Average
burden per
response
(in hours)

Number of
responses per
respondent

Number of
respondents

Respondents

Total burden
(in hours)

Vietnamese (in-language) Survey ...................................................................

50

1

18/60

15

Total .................................................................................................................

16,500

........................

........................

950

Dated: March 16, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for
Disease Control and Prevention.
[FR Doc. E9–6938 Filed 3–27–09; 8:45 am]
BILLING CODE 4163–18–P

DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[60Day–09–09BC]

Proposed Data Collections Submitted
for Public Comment and
Recommendations
In compliance with the requirement
of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for
opportunity for public comment on
proposed data collection projects, the
Centers for Disease Control and
Prevention (CDC) will publish periodic
summaries of proposed projects. To
request more information on the
proposed projects or to obtain a copy of
the data collection plans and
instruments, call 404–639–5960 or send
comments to Maryam Daneshvar, CDC
Reports Clearance Officer, 1600 Clifton
Road, MS–D74, Atlanta, GA 30333 or
send an e-mail to omb@cdc.gov.
Comments are invited on: (a) Whether
the proposed collection of information
is necessary for the proper performance
of the functions of the agency, including
whether the information shall have
practical utility; (b) the accuracy of the

100 eligible BMSM participants, and (2)
the 100 first phase participants will then
recruit 200 other MSM within their
social networks to participate in the
second phase. Quantitative surveys will
be administered by computers and
personal interviews will be conducted
to collect qualitative data (at baseline
and 3-month follow-up). Participants in
both phases will be offered rapid HIV
testing, and declining an HIV test will
not negatively impact their study
participation. The research questions
being explored are relevant for
understanding how interpersonal
communication with members of one’s
social networks are related to risk for
contracting HIV infection and attitudes
towards HIV testing.
This study will provide important
epidemiologic information useful for the
development of HIV prevention
interventions for BMSM. Men will
complete a 5-minute eligibility
screening interview. The baseline
computer-based survey will take 45
minutes. The qualitative interview will
take approximately 75 minutes. The
number of respondents who will accept
HIV testing is estimated to be 200
(accounting for those who did not test
at baseline and those who do not
consent to test at follow-up). HIV
counseling and rapid testing will take
45 minutes. The 3-month follow-up
survey will take approximately 30
minutes; the follow-up qualitative
interview will take approximately 45
minutes. There is no cost to the
respondents other than their time.

agency’s estimate of the burden of the
proposed collection of information; (c)
ways to enhance the quality, utility, and
clarity of the information to be
collected; and (d) ways to minimize the
burden of the collection of information
on respondents, including through the
use of automated collection techniques
or other forms of information
technology. Written comments should
be received within 60 days of this
notice.
Proposed Project
Exploring HIV Prevention
Communication Among Black Men Who
Have Sex with Men In New York City:
Project BROTHA—New—National
Center for HIV/AIDS, Viral Hepatitis,
Sexually Transmitted Diseases, and
Tuberculosis Prevention (NCHHSTP),
Centers for Disease Control and
Prevention (CDC).
Background and Brief Description:
CDC is requesting OMB approval to
administer a survey, conduct interviews
and offer HIV rapid testing in Black Men
who have sex with Men (BMSM) and
other Men who have Sex with Men
(MSM) in New York City. The purpose
of the proposed study is to assess how
interpersonal communication within
BMSM social networks may be related
to risk for HIV infection and attitudes
towards HIV testing.
Data collection will occur over the
course of 2–3 years. After screening for
eligibility, a total of 300 BMSM and
other MSM in their social networks will
be enrolled in 2 phases: (1) 350 BMSM
will be recruited and screened to find

sroberts on PROD1PC70 with NOTICES

ESTIMATE OF ANNUALIZED BURDEN TABLE
Burden per
response (In
hours)

Types of
data collection

BMSM respondents only: ..................
BMSM and other MSM respondents:
Baseline.

Screening interview ..........................
ACASI survey interview ...................

750
300

1
1

5/60
45/60

63
225

Qualitative interview .........................
HIV testing & counseling ..................
ACASI survey interview ...................

300
200
300

1
1
1

1.25
45/60
30/60

375
150
150

Qualitative interview .........................
HIV testing & counseling ..................

300
200

1
1

45/60
45/60

225
150

BMSM and other MSM respondents:
3 month follow-up.

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Number of
respondents

Number of
responses per
respondent

Respondents

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30MRN1

Total burden
(In hours)


File Typeapplication/pdf
AuthorSimani Price
File Modified2009-09-03
File Created2009-09-03

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