Survey questionnaire through completion

HARRIS INTERACTIVE
Researcher(s): Aaron Heffron, Kathy Steinberg
Email: aheffron@harrisinteractive.com; ksteinberg@harrisinteractive.com
Phone: (571) 262-3116; (212) 539-9563
Project Manager: Michael Shields
Email: mishields@harrisinteractive.com
Phone: (212) 539-9763

J35309
Title for landing page (Required for online jobs):

Important Lifestyle Issues

Number of Response Equivalents (REs):

[INSERT NUMBER OF REs]

Demographics Template (Required for online jobs):

[PRELOAD]

PLEASE DISPLAY THE FOLLOWING ON THE LANDING PAGE:

This study is being conducted for a federal agency. A federal agency may not conduct or sponsor, and a 
person is not required to respond to, a collection of information, unless it displays a currently valid OMB 
control number. The OMB control number for this study is 3084‐0152. 
Expiration date: 07/31/2012

SECTION 600: SCREENING
SECTION 650: QUALIFIED GENERAL ENVIRONMENTAL CLAIMS
SECTION 700: RENEWABLE ENERGY
SECTION 800: CARBON OFFSETS
SECTION 850: CARBON NEUTRALITY
SECTION 900: ENVIRONMENTAL ISSUES
SECTION 1100: WEBOGRAPHICS
SECTION 300: DEMOGRAPHICS

!Job Folder Template\Questionnaire\JFT_QN_Template.doc

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SECTION 600:

SAMPLE PRELOAD AND SCREENING QUESTIONS

[PROGRAMMER NOTE: PLEASE COORDINATE WITH THE SAMPLE PROGRAMMER ABOUT THE
PROCESSING OF ANY PRELOADED VARIABLES INDICATED IN THIS SECTION.]
[STANDARD SAMPLE VARIABLE FOR ALL SURVEYS DO NOT CHANGE CODE LIST]
BASE: ALL RESPONDENTS
Q75
PRELOAD – SAMPLE SUPPLIER (QV7/ICW Field 23)

1

HPOL

BASE: ALL RESPONDENTS
Q5
PRELOAD – INCENTIVE ID (QV8/ICW Field 25)
[NUMERIC 5 DIGIT]
|_|_|_|_|_|
BASE:
Q600
1
2

ALL RESPONDENTS
PRELOAD – TO MARK IF THIS SAMPLE IS PULLED FOR PRETEST OR ACTUAL SURVEY (QV9)
PRETEST
ACTUAL SURVEY

BASE: ALL RESPONDENTS
Q23
HIDDEN QUESTION – DETERMINE CODE FROM Q5
1
2

HPOL
Harris/Decima Panel

BASE: ALL RESPONDENTS
Q148
INITIAL SURVEY MODE
[PROGRAMMER NOTE: CAPTURE INITIAL MODE OF SURVEY]
1
2

WEB
CATI-COW

BASE: ALL RESPONDENTS
Q149
FINAL SURVEY MODE
[PROGRAMMER NOTE: CAPTURE CURRENT/FINAL MODE OF SURVEY]
1
2

WEB
CATI-COW

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BASE: ONLINE SURVEY AND COUNTRY KNOWN
Q256
The progress bar below indicates approximately what portion of the survey
you have completed.

Thank you for agreeing to take this survey. Our first few questions will help us determine which questions
to ask you.
In a previous survey, you indicated you lived in the following country or region: [INSERT PRELOADED
COUNTRY]. Do you still live in this country or region?
1
2

Yes
No

BASE: ONLINE SURVEY AND (RESIDES IN DIFFERENT COUNTRY OR COUNTRY UNKNOWN)
Q258
[IF COUNTRY UNKNOWN (Q159/>990) INSERT The progress bar below indicates
approximately what portion of the survey you have completed.]
[IF COUNTRY UNKNOWN (Q159/>990) INSERT “Thank you for agreeing to take this survey. Our first
few questions will help us determine which questions to ask you.”]]
In which country or region do you currently reside?
[PROGRAMMER: DISPLAY CODES IN ALPHABETICAL ORDER]
[DISPLAY RESPONSES IN TWO COLUMNS GOING DOWN.]
[DISPLAY CODE 244 FIRST]
14
15
24
42
60
76
85
89
123
286
168
171
179
190
215
223
224
244
266
267
268
285
996

Australia
Austria
Belgium
Canada
Denmark
France
Germany
Greece
Italy
Ireland (Republic of Ireland)
Netherlands
New Zealand
Norway
Portugal
Spain
Sweden
Switzerland
United States of America
England
Scotland
Wales
Northern Ireland
Other country

BASE: ALL RESPONDENTS
Q260
In which country or region do you currently reside?
[CODES ALPHABETIZED WITH NATIVE COUNTRY DISPLAYED FIRST]
[STANDARD COUNTRY DISPLAY LIST: 10, 14, 15, 24, 33, 42, 47, 48, 55, 60, 66, 75, 76, 85, 89, 112, 113,
114, 116, 122, 123, 125, 126, 148, 157, 168, 171, 177, 179, 187, 189, 190, 193, 196, 204, 208, 214, 215,
223, 224, 226, 244, 259, 261, 262, 263, 264, 265, 266, 267, 268, 285, 286,
115,191,229,235,59,63,67,117,141,142,172,186,241,248,996]
[ANCHOR 996]
[DISPLAYED IN 3 COLUMNS]
[DISPLAY CODE 244 FIRST]

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BASE: ALL RESPONDENTS
Q264
[HIDDEN QUESTION – FINAL COUNTRY QUESTION FOR SURVEY LOGIC]
[IF U.K. (U.K., Scotland, Wales, England, Northern Ireland, Jersey, Isle of Man, Guernsey Island, Great
Britain (Q260/266, 267, 268, 271, 285, 243, 127, 121, 105)) GET CODE 243. ELSE GET CODE FROM
Q260.]

BASE: ONLINE SURVEY OR PHONE SCREENING ON GENDER
Q268
Are you…?
1
2

Male
Female

BASE: ONLINE SURVEY
Q270
In what year were you born? Please enter your response as a four-digit number (for example, 1977).
[RANGE: 1900 TO CURRENT YEAR-6]
|__|__|__|__|
BASE: ONLINE SURVEY
Q276
[HIDDEN PRELIMINARY COMPUTE FOR AGE]
[THE FOLLOWING IS FOR AGE CUSP DETERMINATION]
BASE: AGE IS ABOVE 11 AND BELOW 19
Q278
For clarification, how old are you?
[IF Q276/12 SELECT CODES 10,11,12,13,14,997. IF Q276/13 SELECT CODES 11,12,13,14,15,997. IF
Q276/14 SELECT CODES 12,13,14,15,16,997. IF Q276/15 SELECT CODES 13,14,15,16,17,997. IF
Q276/16 SELECT CODES 14,15,16,17,18,997. IF Q276/17 SELECT CODES 15,16,17,18,19,997. IF
Q276/18 SELECT CODES 16,17,18,19,20,997.]
10
11
12
13
14
15
16
17
18
19
20
997

10 years old
11 years old
12 years old
13 years old
14 years old
15 years old
16 years old
17 years old
18 years old
19 years old
20 years old
None of these, I may have made an error. [JUMP BACK TO Q268/Q270]

[PROGRAMMER: IF PHONE SURVEY (Q149/2) ASK Q280. ELSE FILL Q280 WITH RESPONSES FROM
Q276/Q278 BASED ON LOGIC IN QUESTION.]

!Job Folder Template\Questionnaire\JFT_QN_Template.doc

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BASE: ALL RESPONDENTS
Q280

[IF PHONE INSERT What is your current age (in years)?]
[IF PHONE INSERT: [INTERVIEWER: ENTER 998 FOR NOT SURE AND 999 FOR DECLINE TO
ANSWER]
[IF ONLINE AND 19 OR OLDER (Q149/1 AND Q276/>18) OR ONLINE AND 11 OR YOUNGER (Q149/1
AND Q276/<12) ASSIGN VALUE BASED ON Q276. IF ONLINE AND LESS THAN 19 OR OLDER THAN
11 (Q149/1 AND Q276/>11 OR Q276/<19) ASSIGN AGE BASED ON Q278.]
[RANGE 0 -120, 998 FOR NOT SURE, 999 FOR DECLINE TO ANSWER, 999 FOR UNKNOWN]
|_|_|_|
BASE: US RESPONDENTS
Q4074 Are you of Hispanic or Latino origin?
1 Yes, of Hispanic origin
2 No, not of Hispanic origin
9 Decline to answer; E
BASE: US RESPONDENTS
Q4080 Please choose one or more categories to indicate your race. Are you…?
[MULTIPLE RESPONSE]
1 White
2 Black or African American
3 Asian
4 American Indian or Alaska Native
5 Native Hawaiian or Other Pacific Islander
9 Decline to Answer [ANCHOR; E]
[PN: THESE QUESTIONS REPLACE Q474 AND Q480]
BASE: US RESPONDENTS
Q4085
[FINAL RACE QUESTION]
[MULTIPLE RESPONSE]
1 White (Q4080/1)
2 Black or African American (Q4080/2)
3 Asian (Q4080/3)
4 American Indian or Alaska Native (Q4080/4)
5 Native Hawaiian or Other Pacific Islander (Q4080/5)
6 Hispanic (Q4074/1)
9 Decline to Answer/None of the above [ALL OTHERS]
[PN: IF THE RESPONDENT IS Q4074/1, THE RESPONDENT CAN ONLY FALL INTO Q4085/6]

BASE: ALL RESPONDENTS
Q8000
1. Prequalified respondents
2. All others [NOT QUALIFIED]
GET CODE 1 IF 18+ AND IN THE US (Q280/18+ AND Q264/244)
ALL OTHERS GET CODE 2

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BASE: PREQUALIFIED RESPONDENTS (Q8000/1)
[Gender Quota]
Q8005
1. Males (Q268/1) [QMS= 9999]
2. Females (Q268/2) [QMS= 9999]
BASE: Q8005/1-2
Q8007 QUOTA CHECK QUESTION
1
2
3

Quota cell met
Quota cell not met
Quota cell not found

BASE: PREQUALIFIED RESPONDENTS (Q8000/1)
[Race/Ethnicity Quota]
Q8010
[MULTIPLE RESPONSE]
1
2
3
4
5
6
9

White (Q4085/1) [QMS=9999]
Black or African American (Q4085/2) [QMS=9999]
Asian (Q4085/3) [QMS=9999]
American Indian or Alaska Native (Q4085/4) [QMS=9999]
Native Hawaiian or Other Pacific Islander (Q4085/5) [QMS=9999]
Hispanic (Q4085/6) [QMS=9999]
None of the above [QMS=9999] (ALL OTHERS)

BASE: Q8000/1
Q8012 QUOTA CHECK QUESTION
1
2
3

Quota cell met
Quota cell not met
Quota cell not found

BASE: PREQUALIFIED RESPONDENTS (Q8000/1)
[Age Quota]
Q8015

1
2
3
4
5
6
7
8
9
10

Male 18-29 (Q280/18-29 AND Q268/1) [QMS = 9999]
Male 30-39 (Q280/30-39 AND Q268/1) [QMS = 9999]
Male 40-49 (Q280/40-49 AND Q268/1) [QMS = 9999]
Male 50-64 (Q280/50-64 AND Q268/1) [QMS = 9999]
Male 65+ (Q280/65+ AND Q268/1) [QMS = 9999]
Female 18-29 (Q280/18-29 AND Q268/2) [QMS = 9999]
Female 30-39 (Q280/30-39 AND Q268/2) [QMS = 9999]
Female 40-49 (Q280/40-49 AND Q268/2) [QMS = 9999]
Female 50-64 (Q280/50-64 AND Q268/2) [QMS = 9999]
Female 65+ (Q280/65+ AND Q268/2) [QMS = 9999]

BASE: Q8015/1-10
Q8017 QUOTA CHECK QUESTION
1
2
3

Quota cell met
Quota cell not met
Quota cell not found

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BASE: PREQUALIFIED RESPONDENTS (Q8000/1)
[QUOTA TO CONTROL TOTAL AMOUNT OF COMPLETES]
Q8020
1. Total amount of completes (Q8000/1) [QMS=100]
BASE: Q8020/1
Q8022 QUOTA CHECK QUESTION
1
2
3

Quota cell met
Quota cell not met
Quota cell not found

BASE: ALL RESPONDENTS
Q98
END OF SCREENER DISPOSITION STATUS OF RESPONDENT
[MULTIPLE RESPONSE]
29
41
42
43
44
45
61
62
63
64
65
66
67
68
69
70
999

OVER QUOTA (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #1 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #2 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #3 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #4 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #5 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #1 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #2 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #3 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #4 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #5 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #6 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #7 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #8 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #9 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #10 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER COMPLETE (INSERT DEFINITION THAT MATCHES Q99/1 BELOW)

BASE: ALL RESPONDENTS
Q99
SCREENER QUALIFICATION IDENTIFICATION QUESTION (DOES NOT APPEAR ON SCREEN)
1
SCREENER QUALIFIED RESPONDENTS, QUOTA OPEN (Q8007/2,3 AND Q8012/2,3 AND
Q8017/2,3 AND Q8022/2,3)
2
PARTIALLY SCREENER QUALIFIED, QUOTA OPEN
3
SCREENER QUALIFIED RESPONDENTS, QUOTA CLOSED (Q8007/1 OR Q8012/1 OR Q8017/1
OR Q8022/1)
4
PARTIALLY SCREENER QUALIFIED RESPONDENTS, QUOTA CLOSED
5
OVERALL QUOTA CLOSED
6
NOT SCREENER QUALIFIED [ALL OTHERS]

BASE: ALL RESPONDENTS

Q77

HIPOINTS VALUE (DOES NOT APPEAR ON SCREEN)
[PROGRAMMER NOTE: GET 77/2 FOR QUALIFIED RESPONDENTS. (Q99/1)]
[PROGRAMMER NOTE: GET Q77/1 FOR ALL OTHER RESPONDENTS.]
1
2

30
100

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SECTION 650: QUALIFIED GENERAL ENVIRONMENTAL CLAIMS
BASE: QUALIFIED RESPONDENTS (Q99/1)
Q6010
[ASSIGN RESPONDENTS TO A QUOTA USING QUOTA TO GO]
[QUOTAS FOR COMBINATIONS]
1 New and Improved and Kitchen flooring [QMS = 9999]
2 Green and Kitchen flooring [QMS = 9999]
3 Green: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
4 Green: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
5 Green: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
6 Eco-Friendly and Kitchen flooring [QMS = 9999]
7 Eco-Friendly: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
8 Eco-Friendly: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
9 Eco-Friendly: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
10 Sustainable and Kitchen flooring [QMS = 9999]
11 Sustainable: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
12 Sustainable: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
13 Sustainable: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
14 Made with Renewable Materials and Kitchen flooring [QMS = 9999]
15 Made with Renewable Energy and Kitchen flooring [QMS = 9999]
16 Made with Recycled Materials and Kitchen flooring [QMS = 9999]
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32

New and Improved and A laundry basket [QMS = 9999]
Green and A laundry basket [QMS = 9999]
Green: Made with Renewable Materials and A laundry basket [QMS = 9999]
Green: Made with Renewable Energy and A laundry basket [QMS = 9999]
Green: Made with Recycled Materials and A laundry basket [QMS = 9999]
Eco-Friendly and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Renewable Materials and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Renewable Energy and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Recycled Materials and A laundry basket [QMS = 9999]
Sustainable and A laundry basket [QMS = 9999]
Sustainable: Made with Renewable Materials and A laundry basket [QMS = 9999]
Sustainable: Made with Renewable Energy and A laundry basket [QMS = 9999]
Sustainable: Made with Recycled Materials and A laundry basket [QMS = 9999]
Made with Renewable Materials and A laundry basket [QMS = 9999]
Made with Renewable Energy and A laundry basket [QMS = 9999]
Made with Recycled Materials and A laundry basket [QMS = 9999]

33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

New and Improved and Wrapping paper [QMS = 9999]
Green and Wrapping paper [QMS = 9999]
Green: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Green: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Green: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Eco-Friendly and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Sustainable and Wrapping paper [QMS = 9999]
Sustainable: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Sustainable: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Sustainable: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Made with Renewable Materials and Wrapping paper [QMS = 9999]
Made with Renewable Energy and Wrapping paper [QMS = 9999]
Made with Recycled Materials and Wrapping paper [QMS = 9999]

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BASE: QUALIFIED RESPONDENTS (Q99/1)
Q6016
[ASSIGN RESPONDENTS TO A QUOTA USING QUOTA TO GO USING THE RULES BELOW]
[QUOTAS FOR COMBINATIONS]
[SECOND QUOTA ASSIGNMENT]
1 New and Improved and Kitchen flooring [QMS = 9999]
2 Green and Kitchen flooring [QMS = 9999]
3 Green: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
4 Green: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
5 Green: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
6 Eco-Friendly and Kitchen flooring [QMS = 9999]
7 Eco-Friendly: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
8 Eco-Friendly: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
9 Eco-Friendly: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
10 Sustainable and Kitchen flooring [QMS = 9999]
11 Sustainable: Made with Renewable Materials and Kitchen flooring [QMS = 9999]
12 Sustainable: Made with Renewable Energy and Kitchen flooring [QMS = 9999]
13 Sustainable: Made with Recycled Materials and Kitchen flooring [QMS = 9999]
14 Made with Renewable Materials and Kitchen flooring [QMS = 9999]
15 Made with Renewable Energy and Kitchen flooring [QMS = 9999]
16 Made with Recycled Materials and Kitchen flooring [QMS = 9999]
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32

New and Improved and A laundry basket [QMS = 9999]
Green and A laundry basket [QMS = 9999]
Green: Made with Renewable Materials and A laundry basket [QMS = 9999]
Green: Made with Renewable Energy and A laundry basket [QMS = 9999]
Green: Made with Recycled Materials and A laundry basket [QMS = 9999]
Eco-Friendly and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Renewable Materials and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Renewable Energy and A laundry basket [QMS = 9999]
Eco-Friendly: Made with Recycled Materials and A laundry basket [QMS = 9999]
Sustainable and A laundry basket [QMS = 9999]
Sustainable: Made with Renewable Materials and A laundry basket [QMS = 9999]
Sustainable: Made with Renewable Energy and A laundry basket [QMS = 9999]
Sustainable: Made with Recycled Materials and A laundry basket [QMS = 9999]
Made with Renewable Materials and A laundry basket [QMS = 9999]
Made with Renewable Energy and A laundry basket [QMS = 9999]
Made with Recycled Materials and A laundry basket [QMS = 9999]

33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

New and Improved and Wrapping paper [QMS = 9999]
Green and Wrapping paper [QMS = 9999]
Green: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Green: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Green: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Eco-Friendly and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Eco-Friendly: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Sustainable and Wrapping paper [QMS = 9999]
Sustainable: Made with Renewable Materials and Wrapping paper [QMS = 9999]
Sustainable: Made with Renewable Energy and Wrapping paper [QMS = 9999]
Sustainable: Made with Recycled Materials and Wrapping paper [QMS = 9999]
Made with Renewable Materials and Wrapping paper [QMS = 9999]
Made with Renewable Energy and Wrapping paper [QMS = 9999]
Made with Recycled Materials and Wrapping paper [QMS = 9999]

IF Q6010/1, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/18-32, 34-48
IF Q6010/2, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17, 22-33, 38-48
IF Q6010/3, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17, 22, 24-26, 28-29, 31-33, 38, 40-42,
44-45, 47-48
IF Q6010/4, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17, 22-23, 25-27, 29-30, 32-33, 38-39,
41-43, 45-46, 48

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IF Q6010/5, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17, 22-24, 26-28, 30-31, 33, 38-40, 4244, 46-47
IF Q6010/6, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-21, 26-37, 42-48
IF Q6010/7, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-18, 20-21, 26, 28-29, 31-34, 36-37,
42,44-45, 47-48
IF Q6010/8, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-19, 21, 26-27, 29-30, 32-35, 37, 4243, 45-46, 48
IF Q6010/9, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-20, 26-28, 30-31, 33-36, 42-44, 46-47
IF Q6010/10, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-25, 30-41, 46-48
IF Q6010/11, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-18, 20-22, 24-25, 31-34, 36-38, 4041, 47-48
IF Q6010/12, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-19, 21-23, 25, 30, 32-35, 37-39, 41,
46, 48
IF Q6010/13, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-20, 22-24, 30-31, 33-36, 38-40, 4647
IF Q6010/14, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-18, 20-22, 24-26, 28-29, 31-34, 3638, 40-42, 44-45, 47-48
IF Q6010/15, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-19, 21-23, 25-27, 29-30, 32-35, 3739, 41-43, 45-46, 48
IF Q6010/16, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/17-20, 22-24, 26-28, 30-31, 33-36, 3840, 42-44, 46-47
IF Q6010/17, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/2-16, 34-48
IF Q6010/18, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-16, 33, 38-48
IF Q6010/19, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6, 8-10, 12-13, 15-16, 33, 38, 40-42,
44-45, 47-48
IF Q6010/20, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-7, 9-11, 13-14, 16, 33, 38-39, 4143, 45-46, 48
IF Q6010/21, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-8, 10-12, 14-15, 33, 38-40, 42-44,

46-47
IF Q6010/22, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-5, 10-16, 33-37, 42-48
IF Q6010/23, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-5, 10, 12-13, 15-16, 33-34, 36-37,
42, 44-45, 47-48
IF Q6010/24, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5, 10-11, 13-14, 16, 33-35, 37, 4243, 45-46, 48
IF Q6010/25, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 10-12, 14-15, 33-36, 42-44, 46-47
IF Q6010/26, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-9, 14-16, 33-41, 46-48
IF Q6010/27, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-6, 8-9, 15-16, 33-34, 36-38, 4041, 47-48
IF Q6010/28, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5-7, 9, 14,16, 33-35, 37-39, 41,
46,48
IF Q6010/29, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 6-8, 14-15, 33-36, 38-40, 46-47
IF Q6010/30, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-6, 8-10, 12-13, 15-16, 33-34, 36-

38, 40-42, 44-45, 47-48
IF Q6010/31, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5-7, 9-11, 13-14, 16, 33-35, 37-39,
41-43, 45-46, 48
IF Q6010/32, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 6-8, 10-12, 14-15, 33-36, 38-40, 4244, 46-47
IF Q6010/33, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/2-16, 18-32
IF Q6010/34, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-17, 22-32
IF Q6010/35, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6, 8-10, 12-13, 15-17, 22, 24-26, 2829, 31-32
IF Q6010/36, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-7, 9-11, 13-14, 16-17, 22-23, 25-27,
29-30, 32
IF Q6010/37, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1, 6-8, 10-12, 14-15, 17, 22-24, 26-28,
30-31
IF Q6010/38, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-5, 10-16, 17-21, 26-32
IF Q6010/39, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-5, 10, 12-13, 15-16, 17-18, 20-21,
26, 28-29, 31-32
IF Q6010/40, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5, 10-11, 13-14, 16-19, 21, 26-27,
29-30, 32

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IF Q6010/41, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 10-12, 14-15, 17-20, 26-28, 30-31
IF Q6010/42, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-9, 14-25, 30-32
IF Q6010/43, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-6, 8-9,15-18, 20-22, 24-25, 31-32
IF Q6010/44, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5-7, 9, 14,16-19, 21-23, 25, 30,32
IF Q6010/45, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 6-8, 14-15, 17-20, 22-24, 30-31
IF Q6010/46, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-2, 4-6, 8-10, 12-13, 15-18, 20-22, 2426, 28-29, 31-32
IF Q6010/47, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-3, 5-7, 9-11, 13-14, 16-19, 21-23, 2527, 29-30, 32
IF Q6010/48, RESPONDENT IS ELIGIBLE TO BE ASSIGNED INTO Q6016/1-4, 6-8, 10-12, 14-15, 17-20, 22-24, 2628, 30-31
[PN: PLEASE DISPLAY THESE ALLOWANCES ON A HIDDEN TEST SCREEN SO WE CAN MAKE SURE THIS IS
WORKING CORRECTLY IN TESTING]
BASE: ALL QUALIFIED RESPONDENTS ASSIGNED INTO A QUOTA (Q99/1)
Q6020
[FINAL CLAIM ASSIGNMENT]
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

New and Improved
Green
Green: Made with Renewable Materials
Green: Made with Renewable Energy
Green: Made with Recycled Materials
Eco-Friendly
Eco-Friendly: Made with Renewable Materials
Eco-Friendly: Made with Renewable Energy
Eco-Friendly: Made with Recycled Materials
Sustainable
Sustainable: Made with Renewable Materials
Sustainable: Made with Renewable Energy
Sustainable: Made with Recycled Materials
Made with Renewable Materials
Made with Renewable Energy
Made with Recycled Materials

GET CODE 1 IF Q6010/1, 17, 33 OR Q6016/1, 17, 33
GET CODE 2 IF Q6010/2, 18, 34 OR Q6016/2, 18, 34
GET CODE 3 IF Q6010/3, 19, 35 OR Q6016/3, 19, 35
GET CODE 4 IF Q6010/4, 20, 36 OR Q6016/4, 20, 36
GET CODE 5 IF Q6010/5, 21, 37 OR Q6016/5, 21, 37
GET CODE 6 IF Q6010/6, 22, 38 OR Q6016/6, 22, 38
GET CODE 7 IF Q6010/7, 23, 39 OR Q6016/7, 23, 39
GET CODE 8 IF Q6010/8, 24, 40 OR Q6016/8, 24, 40
GET CODE 9 IF Q6010/9, 25, 41 OR Q6016/9, 25, 41
GET CODE 10 IF Q6010/10, 26, 42 OR Q6016/10, 26, 42
GET CODE 11 IF Q6010/11, 27, 43 OR Q6016/11, 27, 43
GET CODE 12 IF Q6010/12, 28, 44 OR Q6016/12, 28, 44
GET CODE 13 IF Q6010/13, 29, 45 OR Q6016/13, 29, 45
GET CODE 14 IF Q6010/14, 30, 46 OR Q6016/14, 30, 46
GET CODE 15 IF Q6010/15, 31, 47 OR Q6016/15, 31, 47
GET CODE 16 IF Q6010/16, 32, 48 OR Q6016/16, 32, 48

BASE: ALL QUALIFIED RESPONDENTS ASSIGNED INTO A QUOTA (Q99/1)
Q6025
[FINAL PRODUCT ASSIGNMENT]
1
2
3

Kitchen flooring
A laundry basket
Wrapping paper

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GET CODE 1 IF Q6010/1-16 OR Q6016/1-16
GET CODE 2 IF Q6010/17-32 OR Q6016/17-32
GET CODE 3 IF Q6010/33-48 OR Q6016/33-48
BASE: ALL QUALIFIED RESPONDENTS WHO WERE ASSIGNED INTO A QUOTA AND ASSIGNED A FINAL
TEXT INSERT (Q99/1)
Q650
Thank you for taking the time to share your opinions with us. This survey contains questions about
advertising and labeling for different products. You will see information that might appear in an advertisement or
product label. Please answer the questions based on the information provided. There are no right or wrong answers –
we are just interested in what you think.
[PN LOOP Q652-Q670 TWO TIMES FOR EACH CLAIM AND PRODUCT ASSIGNMENT AT Q6020 AND Q6025
RESPECTIVELY]

BASE: ALL QUALIFIED RESPONDENTS WHO WERE ASSIGNED INTO A QUOTA AND ASSIGNED A FINAL
TEXT INSERT (Q99/1)
Q652
Suppose you see [IF SECOND LOOP, DISPLAY “Now suppose you see] [INSERT PRODUCT FROM
Q6025/1-3 IN LOWERCASE] advertised or labeled as “[INSERT CLAIM FROM Q6020/1-16].” What, if anything, does
this statement suggest or imply to you about the [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF
Q6025/2, INSERT “laundry basket”]?
[LARGE TEXT BOX; MANDATORY OPEN-END]
[DISABLE BACK BUTTON]

BASE: ALL QUALIFIED RESPONDENTS WHO WERE ASSIGNED INTO A QUOTA AND ASSIGNED A FINAL
TEXT INSERT (Q99/1)
Q655
Below are some characteristics that a product might have. Again, suppose you see [INSERT PRODUCT
FROM Q6025/1-3 IN LOWERCASE] advertised or labeled as “[INSERT CLAIM FROM Q6020/1-16].” Which, if any,
of these characteristics do you think are suggested or implied by this advertising or label?
Q656

1
Definitely
Not Suggested

2
Probably
Not Suggested

3
Probably
Suggested

4
Definitely
Suggested

8
Not sure

[RANDOMIZE]
The [INSERT PRODUCT FROM Q6025 IN LOWERCASE BLUE FONT; IF Q6025/2, INSERT “laundry basket”] is…
1
2
3
4
5
6
7

recyclable
made from recycled materials
biodegradable
non-toxic
compostable
made with renewable energy
made with renewable materials

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BASE: ALL QUALIFIED RESPONDENTS WHO WERE ASSIGNED INTO A QUOTA AND ASSIGNED A FINAL
TEXT INSERT (Q99/1)
Q660
Thinking again about [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE] advertised or labeled as
“[INSERT CLAIM FROM Q6020/1-16],” which of the following most accurately describes what this statement
suggests or implies to you about any negative environmental impact that may come from this [INSERT PRODUCT
FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry basket”]?
1
2

3

6
8

The statement suggests or implies that there is no negative environmental impact from this
[INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry basket”].
The statement suggests or implies that this [INSERT PRODUCT FROM Q6025/1-3 IN
LOWERCASE; IF Q6025/2, INSERT “laundry basket”] causes less negative environmental impact
than other [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry
baskets”], but may still cause some negative impact to the environment.
The statement does not suggest or imply anything about the negative environmental impact from
this [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry
basket”] or how it may compare to other kinds of [INSERT PRODUCT FROM Q6025/1-3 IN
LOWERCASE; IF Q6025/2, INSERT “laundry baskets”].
Other
[Q661 MANDATORY TEXT BOX]
Not sure

BASE: RESPONDENTS WHO THINK CLAIM IMPLIES SOMETHING ABOUT NEGATIVE ENVIRONMENTAL
IMPACT (Q660/1, 2)
Q665
Negative impact to the environment can happen at various stages in a product’s lifecycle – for example,
from production/manufacture, transportation/distribution, usage/consumption, or disposal of the product. When you
indicated that the statement “[INSERT CLAIM FROM Q6020/1-16]” suggests or implies that the [INSERT PRODUCT
FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry basket”] has [IF Q660/1, INSERT “no negative
environmental impact”; IF Q660/2, INSERT “less negative impact than other [INSERT PRODUCT FROM Q6025/1-3
IN LOWERCASE; IF Q6025/2, INSERT “laundry baskets”]”, how were you thinking about the negative environmental
impact that may result from the [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT
“laundry basket”]?
1
2
3
6
8

I thought about the negative environmental impact that may occur at each of the stages of the
lifecycle.
I thought about the negative environmental impact that may occur at some, but not all of the stages
of the lifecycle.
I thought about negative environmental impact in a general sense but did not think about impact at
specific stages of the lifecycle.
Other
[Q666 MANDATORY TEXT BOX]
Not sure

BASE: RESPONDENTS WHO THOUGHT ABOUT SOME BUT NOT ALL LIFECYCLE STAGES (Q665/2)
Q668
You indicated that you thought about the negative environmental impact that may result from the [INSERT
PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT “laundry basket”] at some of the lifecycle
stages. Which stages in the product’s lifecycle did you consider when thinking about the negative environmental
impact that may result from this [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE; IF Q6025/2, INSERT
“laundry basket”]? Please select all that apply.
[MULTIPLE RESPONSE; DO NOT RANDOMIZE]
1
2
3
4
6
8

Production/manufacture
Transportation/distribution
Usage/consumption
Disposal
Other
[Q669 MANDATORY TEXT BOX]
Not sure
E

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BASE: ALL QUALIFIED RESPONDENTS NOT ASSIGNED TO CERTAIN CLAIMS (Q99/1 AND Q6020/NE 1, 2, 6,
10)
Q670
Thinking once again about [INSERT PRODUCT FROM Q6025/1-3 IN LOWERCASE] that is advertised or
labeled as being “[INSERT CLAIM FROM Q6020/1-16],” which of the following most accurately describes what this
statement suggests or implies to you about how much of the [IF Q6020/3, 5, 7, 9, 11, 13, 14, 16, INSERT “materials”;
IF Q6020/4, 8, 12, 15, INSERT “energy”] used in making the [INSERT PRODUCT FROM Q6025/1-3 IN
LOWERCASE; IF Q6025/2, INSERT “laundry basket”] were [IF Q6020/3, 4, 7, 8, 11, 12, 14, 15, INSERT “renewable”;
IF Q6020/5, 9, 13, 16, INSERT “recycled”]?
1
The statement suggests or implies that all of the [IF Q6020/3, 5, 7, 9, 11, 13, 14, 16, INSERT
“materials were”; IF Q6020/4, 8, 12, 15, INSERT “energy was”] [IF Q6020/3, 4, 7, 8, 11, 12, 14, 15, INSERT
“renewable”; IF Q6020/5, 9, 13, 16, INSERT “recycled”].
2
The statement suggests or implies that most of the [IF Q6020/3, 5, 7, 9, 11, 13, 14, 16, INSERT
“materials were”; IF Q6020/4, 8, 12, 15, INSERT “energy was”] [IF Q6020/3, 4, 7, 8, 11, 12, 14, 15, INSERT
“renewable”; IF Q6020/5, 9, 13, 16, INSERT “recycled”].
3
The statement suggests or implies that some of the [IF Q6020/3, 5, 7, 9, 11, 13, 14, 16, INSERT
“materials were”; IF Q6020/4, 8, 12, 15, INSERT “energy was”] [IF Q6020/3, 4, 7, 8, 11, 12, 14, 15, INSERT
“renewable”; IF Q6020/5, 9, 13, 16, INSERT “recycled”].
7
The statement does not suggest or imply anything about how much of the [IF Q6020/3, 5, 7, 9, 11,
13, 14, 16, INSERT “materials were”; IF Q6020/4, 8, 12, 15, INSERT “energy was”] [IF Q6020/3, 4,
7, 8, 11, 12, 14, 15, INSERT “renewable”; IF Q6020/5, 9, 13, 16, INSERT “recycled”].
8
Not sure
[PN: THE RESPONDENT IS ALLOWED TO SEE THIS QUESTION AS LONG AS THE CLAIM IS NOT “New and
improved”, “Green”, “Eco-friendly” OR “Sustainable.” EVEN IF THE RESPONDENT GETS ASSIGNED INTO ONE
OF THESE CLAIMS THE FIRST OR SECOND TIME, THE RESPONDENT SHOULD STILL BE ABLE TO SEE THIS
QUESTION AS LONG AS THE RESPONDENT IS NOT RE-ASSIGNED TO ONE OF THOSE 4 CLAIMS.]

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SECTION 700: RENEWABLE ENERGY

BASE: ALL QUALIFIED RESPONDENTS (Q99/1)
Q710
Suppose an advertisement for a company’s [INSERT PRODUCT WHICH IS NOT SELECTED AT Q6025/13 IN LOWERCASE; IF Q6025/2, INSERT “laundry basket”] includes the statement “Our manufacturing plant hosts a
[RANDOMLY INSERT wind OR solar] power facility.” Which of the following, if any, do you think are suggested or
implied by this statement?
Q711

1
Definitely
Not Suggested

2
Probably
Not Suggested

3
Probably
Suggested

4
Definitely
Suggested

8
Not sure

[RANDOMIZE]
1
[INSERT Wind or Solar FROM QUESTION TEXT] power is used in making the [INSERT SAME
PRODUCT FROM ABOVE IN LOWERCASE]
2
A group of [INSERT wind or solar FROM QUESTION TEXT] power producers meets in the
company’s conference room
3
There is a [INSERT wind or solar FROM QUESTION TEXT] power facility on the company’s
premises

BASE: ALL QUALIFIED RESPONDENTS
Q715
[HIDDEN QUESTION] Assign respondents randomly to section 800 (carbon offsets) or section 850 (carbon
neutral)
1
2

CARBON OFFSETS
CARBON NEUTRAL

[PROGRAMMER NOTE: IF Q715/1, ASK Q800. IF Q715/2, SKIP TO Q850]

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SECTION 800: CARBON OFFSETS

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/1)
Q800
As far as you know, what is a carbon offset? How does one work?
[LARGE TEXT BOX; MANDATORY OPEN-END]

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/1)
Q805
Thinking a bit more about carbon offsets, which of the following best describes what a “carbon offset” is?
[SINGLE RESPONSE]
[RANDOMIZE]
1
2
3
4
5
6
7
8

A method for replacing scarce carbon resources
A laundry additive for removing pencil and ink stains from clothing
A way of reducing carbon dioxide and other greenhouse gases
A way of making carbonated soft drinks
A way of eliminating all pollution that results from using a product or service
A way of reducing chemical pollutants in water
None of the above
ANCHOR
Not sure
ANCHOR

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/1)
Q810
Have you ever purchased a carbon offset?
1
2
8

Yes
No
Not sure

BASE: RESPONDENTS WHO HAVE NEVER PURCHASED A CARBON OFFSET OR DON’T KNOW (Q810/2, 8)
Q820
Have you ever noticed advertisements for carbon offsets?
1
2
8

Yes
No
Not sure

BASE: RESPONDENTS WHO HAVE EVER PURCHASED A CARBON OFFSET (Q810/1)
Q825
What were you “offsetting” when you purchased the offset? Please describe why you purchased the carbon
offset and how you compared the benefits and costs of this purchase. If you have purchased carbon offsets more
than once, please tell me about your most recent such purchase.
[LARGE TEXT BOX; MANDATORY OPEN-END]

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BASE: RESPONDENTS WHO KNOW THAT A CARBON OFFSET IS A WAY OF REDUCING CARBON DIOXIDE
AND OTHER GREENHOUSE GASES (Q805/3)
Q830
Suppose you are considering buying an airline ticket to travel a long distance. One airline advertises that
“For every flight you take with us, we will buy carbon offsets to offset the greenhouse gas emissions from your flight.”
The airline chooses to purchase offsets that involve capturing and destroying methane, a greenhouse gas that is
commonly released into the atmosphere as a result of certain mining operations. In order to capture the methane,
special equipment must be installed at the mine.
Below are descriptions of two such mine methane capture projects that offer to sell offsets to the airline. Both projects
result in reduced emissions of greenhouse gases. However, the timing of the reductions differs.
For each of these, please indicate whether you agree or disagree with the airline’s statement that the offsets it is
purchasing will offset the greenhouse gas emissions from your flight.

Q831

1
Strongly
Disagree

2
Somewhat
Disagree

3
Neither Agree
Nor disagree

4
Somewhat
Agree

5
Strongly
Agree

8
Not sure

[RANDOMIZE]
1

The equipment to capture the methane is already installed and is operating. The methane
represented by the offsets will be captured and destroyed in the next few months.

2

While the capture project has been designed, the equipment to capture the methane is not
presently installed. The mining company is using the money raised from the sale of offsets to pay
the cost of purchasing and installing the necessary equipment. It will be several years before the
methane represented by the offsets will be captured and destroyed, because it will take that long to
raise the necessary funds and install the equipment.

[THE NEXT QUESTION THAT RESPONDENTS FROM THIS SECTION WILL SEE IS Q895]

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SECTION 850: CARBON NEUTRALITY

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/2)
Q850
As far as you know, what does it mean to say that a product or service is “carbon neutral”?
[LARGE TEXT BOX; MANDATORY OPEN-END]

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/2)
Q855
Thinking a bit more about a product being carbon neutral, which of the following best describes what “carbon
neutral” means?
[SINGLE RESPONSE]
[RANDOMIZE]
1
2
3
4
5
6
7
8

Carbon resources were not used to produce the product
No pollution was generated in making the product
Clothing that resists pencil and ink stains
Greenhouse gases such as carbon dioxide were offset
Soft drinks that were made without carbonation
Water pollutants were reduced to improve water quality
None of the above
ANCHOR
Not sure
ANCHOR

BASE: QUALIFIED RESPONDENTS ASSIGNED TO THIS SECTION (Q715/2)
Q860
Have you ever purchased a product or service at least partly because it was advertised or labeled as being
“carbon neutral”?
1
2
8

Yes
No
Not sure

BASE: RESPONDENTS WHO HAVE NEVER PURCHASED A CARBON NEUTRAL PRODUCT/SERVICE OR
DON’T KNOW (Q860/2, 8)
Q865
Have you ever noticed advertisements for “carbon neutral” products or services?
1
2
8

Yes
No
Not sure

BASE: RESPONDENTS WHO HAVE EVER PURCHASED A CARBON NEUTRAL PRODUCT/SERVICE (Q860/1)
OR HAVE NOTICED ADVERTISEMENTS FOR CARBON NEUTRAL PRODUCTS/SERVICES (Q865/1)
Q870
[IF EVER PURCHASED CARBON NEUTRAL PRODUCT/SERVICE (Q860/1), ASK: “What did you buy that
was advertised or labeled as being carbon neutral? Please describe why you chose to buy this carbon neutral
product and how you compared the benefits and costs of this purchase. If you have purchased more than one item
because it was carbon neutral, please tell me about your most recent such purchase.”]
[IF NOTICED ADVERTISEMENTS FOR CARBON NEUTRAL PRODUCTS/SERVICES (Q865/1), ASK: “If
you remember, what product or service was being advertised as carbon neutral? If you have seen more than one
product or service being advertised as carbon neutral, please tell me about the item you most recently saw as being
carbon neutral.”]
[LARGE TEXT BOX; MANDATORY OPEN-END]

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BASE: RESPONDENTS WHO THINK CARBON NEUTRAL MEANS GREENHOUSE GASES WERE OFFSET
(Q855/4)
Q875
Suppose you see a product labeled or advertised as “carbon neutral.” You indicated that you think “carbon
neutral” means greenhouse gases such as carbon dioxide were offset. Which of the following statements most
accurately describes what this suggests or implies to you about the greenhouse gases that were offset?
1
2
7
6
8

The statement suggests or implies that all of the greenhouse gases resulting from the product have
been offset.
The statement suggests or implies that some, but not necessarily all, of the greenhouse gases
resulting from the product have been offset.
The statement does not suggest anything about how much of the greenhouse gases associated
with this product were offset.
Other
[Q876 MANDATORY TEXT BOX ]
Not sure

BASE: RESPONDENTS WHO THINK CLAIM IMPLIES THAT SOME OR ALL GREENHOUSE GASES WERE
OFFSET (Q875/1, 2)
Q880
Greenhouse gases can be produced at various stages in a product’s lifecycle – for example, in
production/manufacture, transportation/distribution, usage/consumption, or disposal of the product. When you
indicated that the statement “carbon neutral” suggests that [IF Q875/1, INSERT: “all”; IF Q875/2, INSERT: “some”] of
the greenhouse gases associated with a product were offset, how did you think about the greenhouse gases that
were offset?
1
2
3
6
8

I thought about the greenhouse gases that may occur at each of the stages of the lifecycle.
I thought about the greenhouse gases that may occur at some, but not all of the stages of the
lifecycle.
I thought about the greenhouse gases in a general sense, but did not think about greenhouse
gases occurring at specific stages of the lifecycle.
Other
[Q881 MANDATORY TEXT BOX]
Not sure

BASE: RESPONDENTS WHO THOUGHT ABOUT SOME BUT NOT ALL LIFECYCLE STAGES (Q880/2)
Q885
You indicated that you thought about the greenhouse gases that may occur at some stages of the carbon
neutral product’s lifecycle. Which of the following stages in a product’s lifecycle did you consider when thinking about
the greenhouse gases that might be offset? Please select all that apply.
[MULTIPLE RESPONSE; DO NOT RANDOMIZE]
1
2
3
4
6
8

Production/manufacture
Transportation/distribution
Usage/consumption
Disposal
Other
[Q886 MANDATORY TEXT BOX]
Not sure
E

BASE: ALL QUALIFIED RESPONDENTS
Q895
Throughout the course of taking this survey, did you consult any outside reference materials, including
online resources?
1
2

Yes
No

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page 19 of 23

SECTION 900: ENVIRONMENTAL ISSUES

BASE: ALL QUALIFIED RESPONDENTS
Q900
How concerned are you personally about the current state of the environment?
1
2
3
4
5

Not at all concerned
Somewhat concerned
Fairly concerned
Very concerned
Extremely concerned

BASE: ALL QUALIFIED RESPONDENTS
Q905
In the past year, have you made financial contributions to, or volunteered at, any organizations whose
objective is improving the environment?
1
2
8

Yes
No
Not sure

BASE: ALL QUALIFIED RESPONDENTS
Q910
In the past six months, have you chosen to purchase one product rather than another because the product
is better for the environment?
1
2
8

Yes
No
Not sure

BASE: RESPONDENTS WHO HAVE CHOSEN BETTER FOR THE ENVIRONMENT PRODUCT IN PAST SIX
MONTHS (Q910/1)
Q915
How many times in the past six months have you purchased a particular product because of its
environmental benefits?
1
2
3
4
8

1
2–5
6 – 10
More than 10
Not sure

BASE: RESPONDENTS WHO HAVE CHOSEN BETTER FOR THE ENVIRONMENT PRODUCT IN PAST SIX
MONTHS (Q910/1)
Q920
Thinking a little more about the times you purchased a product because of its environmental benefits, how
many times did you have to pay more or make a special trip to another store to get it?
1
2
3
4
8

For all of the environmental products I bought
For at least half of the environmental products I bought
For less than half of the environmental products I bought
For none of the environmental products I bought
Not sure

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SECTION 1100: WEBOGRAPHICS

[PROGRAMMER NOTE: PLEASE DISPLAY Q1100 AND Q1105 ON ONE SCREEN]

BASE: ALL U.S. RESPONDENTS AGE 18+
Q1100 Next we have a few more general questions for you.
On how many separate occasions would you say you watched news programs on TV during the past 30 days?
[RANGE: 0-120]

BASE: ALL U.S. RESPONDENTS AGE 18+
Q1105 On how many different occasions did you do vigorous physical exercise during the past 30 days?
[RANGE: 0-120]

[PROGRAMMER NOTE: PLEASE DISPLAY Q1110 AND Q1120 ON ONE SCREEN]

BASE: ALL U.S. RESPONDENTS AGE 18+
Q1110 Which of these practices, if any, do you consider to be a serious violation of privacy? Please select all that
apply.
[MULTIPLE RESPONSE]
[RANDOMIZE]
1
2
3
4
5

Screening of employees for AIDS
Unsolicited phone calls for the purpose of selling products or services
The use of programs such as “cookies” to track what an individual does on the Internet
Thorough searches at airport checkpoints based on visual profiles
None of these
ANCHOR; E

BASE: ALL U.S. RESPONDENTS AGE 18+
Q1120 Do you own a non-retirement investment account?
1
2

Yes
No

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SECTION 300:

DEMOGRAPHICS

BASE: ALL RESPONDENTS
Q308
[HIDDEN QUESTION - MANDATORY QUESTION SELECTION.]
[MULTIPLE RESPONSE]
[PROGRAMMER:
IF ONLINE SURVEY AND HPOL SAMPLE (Q149/1 AND Q154/1) PICK CODES 1-16,18.
IF U.S. AND PHONE SURVEY (Q264/244 AND Q149/2) GET CODES 2, 3, 8, 11, 12, 13, 17. ELSE GET
CODES SELECTED BY PM/RESEARCHER.]
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
97

GEOGRAPHICAL REGION (STATE/PROVINCE/REGION) (Q318)
SPOKEN HH LANGUAGE (Q488-Q490)
ZIP/POSTAL CODE (Q326)
INTERNET CONNECTION (Q336-Q346)
INTERNET USAGE (Q350,Q354)
SEQUENTIAL EMPLOYMENT (Q398-Q410)
SOCIAL CLASS (Q414,Q417,Q421)
EDUCATION (Q434-Q437)
SCHOOL LOCATION (Q440)
PARENTAL EDUCATION (Q444,Q446)
INCOME (Q450-Q466)
HISPANIC ORIGIN (Q474) [PN: Q474 IS NOT BEING ASKED]
ETHNICITY (Q478-Q485) [PN: Q480 IS NOT BEING ASKED]
LANGUAGE FOR WEIGHTING (Q492)
SWEEPSTAKES (Q510-514)
SURVEY EVALUATION (Q516,Q518,Q522)
HOUSEHOLD TELEPHONES (Q358.Q360)
INVITE FREQUENCY (Q519)
NONE
E;

[PN: AS Q485 IS NOT BEING ASKED, PLEASE DO NOT UPDATE THE PANEL WITH THE RACE INFORMATION
FROM THIS PROJECT]

BASE: ALL RESPONDENTS
Q310
[HIDDEN QUESTION – OPTIONAL QUESTION SELECTION.]
[PROGRAMMER NOTE: GET CODE 2.]
[MULTIPLE RESPONSE]
1
2
3
4
5
99

OPTIONAL BATCH 1 – HOUSEHOLD QUESTIONS (Q364, Q368, Q372)
OPTIONAL BATCH 2 – HOUSEHOLD QUESTIONS AND YEAR OF BIRTH OF CHILDREN
(Q364, Q368, Q372, Q376-Q381)
OPTIONAL BATCH 3 – SINGLE EMPLOYMENT [CAN SELECT ONLY IF Q308/6 IS SELECTED]
(Q410)
OPTIONAL BATCH 4 – EMPLOYMENT AND INVESTABLE ASSETS QUESTIONS (Q424,Q428,
Q470)
OPTIONAL BATCH 5 – SEXUAL ORIENTATION QUESTIONS (Q498, Q500, Q504)
NO OPTIONAL QUESTIONS
E;

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BASE: ALL RESPONDENTS
Q59
STATUS OF RESPONDENT (LABELS ALSO USED IN ICW SAMPLE DISPOSITION REPORTS)
29
41
42
43
44
45
61
62
63
64
65
66
67
68
69
70
999

OVER QUOTA (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #1 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #2 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #3 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #4 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
SCREENER REFUSAL #5 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #1 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #2 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #3 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #4 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #5 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #6 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #7 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #8 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #9 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
NOT QUALIFIED #10 (INSERT DEFINITION AS QXXX/RESPONSE CHOICE)
COMPLETE (INSERT DEFINITION THAT MATCHES Q60/1 BELOW)

BASE: ALL RESPONDENTS
Q60
STATUS OF RESPONDENT (DOES NOT APPEAR ON SCREEN)
1
2
3
4
5
6

QUALIFIED RESPONDENTS, QUOTA OPEN [Q99/1]
PARTIALLY QUALIFIED, QUOTA OPEN
QUALIFIED RESPONDENTS, QUOTA CLOSED [Q99/3]
PARTIALLY QUALIFIED RESPONDENTS, QUOTA CLOSED
OVERALL QUOTA CLOSED
NOT QUALIFIED [Q99/6]

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