Screener

OMB No. 3084-NEW
Expires: TBD

Lamp Labeling Study
(Screener)
DRAFT

Disclosure of Estimated Burden
The estimated average burden associated with this information collection is 1 minute per respondent. Burden
estimates include the time for reviewing instructions, gathering and maintaining data in the required form, and
completing the information collection, but exclude the time for compiling and maintaining business records in the
normal course of a respondent’s activities. A Federal agency may not conduct or sponsor, and an organization (or a
person) is not required to respond to a collection of information, unless it displays a currently valid OMB control
number. Comments concerning the accuracy of this burden estimate and suggestions for reducing this burden should
be directed to the Office of Information and Regulatory Affairs, Office of Management and Budget, Washington,
D.C. 20503, and to Hampton Newsome, Federal Trade Commission, 600 Pennsylvania Avenue, N.W., Mail Stop
NJ-2122, Washington, D.C. 20580.

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LAMP LABELING STUDY – DRAFT QUESTIONNAIRE
Duration: 25 minutes
Respondents: 5600
Label Design Treatments: 16
Responses per Treatment: 350

SCREENING AND INTRO
BASE ALL RESPONDENTS
Q100
We would like to thank you for agreeing to participate in this study. We are
interested in hearing your opinions about light bulbs.
BASE: ALL RESPONDENTS
Q101
Are you…?
[PROGRAMMER: SINGLE RESPONSE]
[RANDOMIZE]
1
2

Male
Female

BASE: ALL RESPONDENTS
Q102
In what year were you born? Please enter as a four-digit number, e.g.,
1963.
[PROGRAMMER: 4 DIGIT RESPONSE]
[RANGE: 1890-1999]
|__|__|__|__|

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BASE: ALL RESPONDENTS
Q104
We are interested in including people who work in a variety of industries.
Do you, or does anyone in your immediate family, work for any of the
following types of companies? Please select all that apply.
[PROGRAMMER: MULTIPLE RESPONSE]
[RANDOMIZE 1-7]
1
2
3
4
5
6
7
97

A lighting manufacturer or retailer
An advertising agency or public relations firm
A marketing or marketing research company
A college or university
A technology services firm
A health care services organization
A credit or charge card company
None of these

BASE: ALL RESPONDENTS
Q107
Where you currently live, do you or someone in your home pay for electricity?
1
2
99

Yes
No
Not sure

[PROGRAMMER:
• IF AGE 18+ (Q102=1991-), AND DOES NOT WORK FOR SENSITIVE
INDUSTRY (Q104=4-97), ASK Q114;
• OTHERWISE JUMP TO SECTION 1100.]
BASE: ALL RESPONDENTS AGED 18+ (Q102=1991-) AND NOT IN AN IDENTIFIED
INDUSTRY (Q104=4-97)
Q114
Have you purchased a light bulb in the past two years for your home?
1
2
99

Yes
No
Not sure

[PROGRAMMER:
• IF PURCHASED LIGHT BULB (Q114=1), ASK Q115 AND Q120;
• OTHERWISE (Q114=2 OR 99), JUMP TO Q150]

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BASE: PURCHASED LAMP (Q114=1)
Q115
Which of these types of light bulbs, if any, have you purchased in the past two (2)
years? Please select all that apply.
[PROGRAMMER: MULTIPLE RESPONSE]
[RANDOMIZE 1-4]
1
2
3
4
5
99

Incandescent
Compact Florescent (CFL)
Light Emitting Diode (LED)
Halogen
Other
Not sure

BASE: PURCHASED LIGHT BULB (Q114=1)
Q120
Which of the following best describes your role in deciding which light bulb(s) to
purchase?
1
2
3

I was the main decision-maker.
I shared equally in the decision.
Someone else made the decision.

[PROGRAMMER:
• IF DECISIONMAKER (Q120=1 OR 2), ASK Q135;
• IF NOT A DECISIONMAKER (Q120=3), JUMP TO Q150.]

BASE: PURCHASED LAMP (Q114 =1) AND IS MAIN DECISION MAKER (Q120=1 OR 2)
Q135
Do you recall seeing information describing light bulb characteristics on the front
of the package for the light bulb you purchased?
1
2
99

Yes
No
Not sure

[PROGRAMMER:
• IF RECALL SEEING LABEL (Q135=1), ASK Q140-Q146;
• OTHERWISE (Q135=2 OR 99) JUMP TO Q150.]
BASE: RECALL LABEL (Q135=1)
Q140
To the best of your knowledge, what information about light bulb characteristics
was included on the front of the package?
[INSERT TEXT BOX]

4

BASE: RECALL LABEL (Q135=1)
Q145
Using a scale from 0 to 10, where 0 is “Not at all Useful” and 10 is “Extremely
Useful”, how useful was the information about light bulb characteristics on the
package in your most recent light bulb purchase decision?
Not at all Useful
0

1

Extremely Useful Not sure
2

3

4

5

6

7

8

9

10

99

[PROGRAMMER:
• SHOW 10 POINT SCALE WITH “Not at all Useful” ON THE LEFT AND
“Extremely Useful” ON THE RIGHT.
• SHOW “Not Sure” (99) AS LAST POINT ON THE RIGHT, BUT DO NOT
DISPLAY CODE NUMBER.]
BASE: RECALL LABEL (Q135=1)
Q146
Was there any other information about lighting characteristics that you would
have found useful but could not find on the package?
[INSERT TEXT BOX]

[PROGRAMMER:
• IF QUALIFIED AS A 2 YEAR PURCHASER (Q114=1) AND DECISION MAKER
(Q120= 1 OR 2), JUMP TO Q201;
• OTHERWISE, JUMP TO Q150.]
BASE: NOT A 2 YEAR PURCHASER (Q114=2 OR 99) OR NOT A DECISION MAKER
(Q120=3)
Q150
In the next two (2) years are you likely to shop for a new light bulb?
1
2
99

Yes
No
Not sure

[PROGRAMMER:
• IF YES (Q150=1), ASK 201;
• IF“NO” OR “NOT SURE” (Q150=2 OR 99), JUMP TO SECTION 1100.]

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