Message Testing Focus Groups and Interviews for the Digital-to-Analog Converter Box Program

Forms and Documents

Document Name	Status
0660.DTVFocusGroups.Emerg.SuppStmt.REVISED.031709.doc Supporting Statement A	2009-03-17
0660.DTV Focus Groups Screener.022309.doc Supplementary Document	2009-02-26
Ltr to Ms. Dudley.DTVFocusGroups-Emerg.pdf Supplementary Document	2009-02-26

IC Document Collections

IC ID	Document Title	Status
188209	DTV Focus Group Potential Participants Screener Questions Other-Potential Participants Questions	New
188166	DTV Focus Groups and Interviews Questions Instruction	New

ICR Details

OMB Control No: 0660-0028	ICR Reference No: 200902-0660-001
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOC/NTIA	Agency Tracking No:
Title: Message Testing Focus Groups and Interviews for the Digital-to-Analog Converter Box Program
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 03/06/2009
OIRA Conclusion Action: Approved with change	Conclusion Date: 03/19/2009
	Date Received in OIRA: 02/26/2009
Terms of Clearance: Revised supporting statement and updated survey to reflect correct ethnicity and race categorization.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	09/30/2009	6 Months From Approved
Responses	656	0	0
Time Burden (Hours)	574	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: Since September 2007, NTIA has been conducting a consumer education campaign to educate U.S. residents who receive over-the-air broadcasts on analog television sets about the digital television transition and the TV Converter Box Coupon Program. The education campaign was built around a transition date of February 17, 2009. On February 11, 2009 the President signed the DTV Delay Act into law changing the date by which all full-power television stations must cease analog broadcasts to June 12, 2009. With that date shifting, additional consumer outreach must be conducted to educate U.S. consumers who have yet to prepare about the date and encourage them to take action.

Emergency Justfication: To meet the statutorily mandated June 12, 2009 deadline of the DTV Delay Act signed by the President on February 11, 2009, NTIA proposes to conduct focus groups and a small number of personal interviews to help further determine the households that are unprepared for the digital television transition. The focus groups who the those unready households are, if the unready households have taken any steps to prepare for the transition, if not why, and the optimal messages and methods to communicate with the consumers who are not ready in the final months leading up to the transition, NTIA, through its contractor, will conduct focus groups and a limited number of individual interviews to guide the development of new messages and materials to reach these consumers.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 2

IC Title	Form No.	Form Name
DTV Focus Group Potential Participants Screener Questions
DTV Focus Groups and Interviews Questions

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	656	0	0	656	0	0
Annual Time Burden (Hours)	574	0	0	574	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new information collection request.

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Annual Cost to Federal Government: $150,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 02/26/2009

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