Short Questionnaire - follow-up non respondent

USDA Farmers Market Census – Non-respondent Form

Name of Market ___________________________________________________

Street name and number: ___________________________________________

Location description: _______________________________________________

City ________________ State _____________________

Zip code: ____________ County ___________________

Name of Person Completing Survey: ____________________________________

Title of Person completing Survey: ____________________________________

E-mail address: ____________________________________________________

Telephone number: (____) ________________________

1. Are you still the manager/contact of this farmers market?

Yes No

2. Was the market open last season?

Yes No

3. Including last season, how many years has your market been in operation?

________ years

4. Was the manager at your market a paid employee last season?

Yes No

5. How many different producers/vendors participated at your market last season?

________ producers/vendors

6. On average, how many customers patronized your market weekly last season?

________ customers

7. What were the total sales ($) at your market last season?

$________.00

8. Which one of the following statements about your market was MOST true last season?

We had more demand than supply (we need more producers/vendors)

During 2005 our supply exceeded demand (we need more customers)

Supply and demand of products was roughly equal last season

Dear Farmers Market Manager:

Over the course of the last six weeks we have sent you several invitations to complete the USDA’s National Farmers Market Survey. We have yet to receive a completed survey representing your market.

We are hoping that you might complete and return this very short postcard survey. It should only take about five minutes to complete the eight questions.

The postcard is return-addressed and the postage is pre-paid. You do not need to attach a stamp. All you have to do is separate and mail it.

Please take time to complete this very short but important survey!

We look forward to and appreciate your timely response.

Sincerely,

Errol R. Bragg

Division Director

Marketing Services Division

Transportation and Marketing Programs

USDA – Agricultural Marketing Service