These are pre/post telephone surveys
to evaluate safety belt mobilizations, impaired driving
mobilizations, and belt/alcohol demonstration projects. National,
State, and local samples will be used.
Because NHTSA has been directed
by Congress to conduct high visibility enforcement programs, the
occupant protection and impaired driving programs increasingly rely
on paid media. NHTSA needs to conduct surveys to evaluate the
public awareness of our programs and reach of our messages. This
increase in burden hours reflects the need to evaluate the
increasing number of programs that are using paid media to target
specific groups of people and geographic areas. For Example, NHTSA
is refining the Click It or Ticket high visibility seat belt
enforcement model by implementing quarterly, rather than annual
mobilizations. The intensive media efforts need to be evaluated so
the best value for the media purchases can be obtained. Otherwise
we risk over buying or under buying media.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.