NOAA Message Testing Survey

Step 3: NOAA Message Testing
1. I am going to read you something, and would like you to tell me the very first thought you have as you
hear it. What immediately comes to mind as I read this: READ MESSAGE PROBE What else are you
thinking about?
2. READ MESSAGE PROBE (SAMPLE MESSAGE: “NOAA advances knowledge on climate change”)
a. As you are thinking about this, please describe your feelings and emotions.
b. How strong would you say these feelings and emotions were as you listened to what I read?
3. Please tell me in your own words what you think this is saying about NOAA?
4. How interested are you in what this says?
-

Very interested
Somewhat interested
Not too interested
Not at all interested

5. How believable would you say this is?
-

Very believable
Somewhat believable
Not too believable
Not at all believable

6. Does what this message say help you to better understand or explain NOAA? Yes ( ) No ( )
If yes, how?
If no, why?
7. Does what this message say make you want to learn more about NOAA and it’s mission?
Yes ( ) No ( )
If yes, how will you learn more?
If no, why not?
8. Does what this message say make you want to tell others about NOAA and their mission?
Yes ( ) No ( )
If yes, who will you tell?
If no, why not?

Survey material proprietary to Harmonic International, LLC

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to Patricia Huff, NESDIS: patricia.huff@noaa.gov, PH: 30-1-713-1127.

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