NTIA Message Testing Focus Groups for the Digital-to-Analog Converter Box

Forms and Documents

Document Name	Status
Coupon Program focus group Form and Instruction	New
fed reg notice emerg focus group.pdf Supplementary Document	2007-10-17
0660.DTVfocusgrps.EmergOMBLtr.pdf Supplementary Document	2007-10-17
0660.NTIA FG Discussion Guide FINAL 10 15 07.doc Supplementary Document	2007-10-17
0660.suppstmt.DTVfocus group. rev101707.doc Supporting Statement A	2007-10-17

IC Document Collections

IC ID	Document Title	Status
182374	Coupon Program focus group Form and Instruction	New

ICR Details

OMB Control No: 0660-0023	ICR Reference No: 200710-0660-001
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOC/NTIA	Agency Tracking No:
Title: NTIA Message Testing Focus Groups for the Digital-to-Analog Converter Box
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 10/17/2007
OIRA Conclusion Action: Approved without change	Conclusion Date: 10/17/2007
	Date Received in OIRA: 10/17/2007
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	04/30/2008	6 Months From Approved
Responses	176	0	0
Time Burden (Hours)	352	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: Congress directed the National Telecommunications and Information Administration (NTIA) to create and implement a program to provide coupons for consumers to purchase digital-to-analog converter boxes. An effective consumer education campaign, including the development of a campaign identity, messages, and consumer materials, is essential to the Coupon Program. Of particular importance is the development of an application for consumers that is easy to understand and submit to NTIA. In an effort to ensure material and messages developed for the campaign resonate with all target audiences, these items will be tested with representatives from targeted audiences.

Emergency Justfication: The consumer education campaign surrounding the Digital-to-Analog Converter Box Coupon Program includes the development of a campaign identity, messages, and consumer materials. In an effort to ensure materials and messages developed for the campaign resonate with all target audiences, these items must be tested with representatives from these target audience segments. NTIA has targeted five populations who, research shows, are on average more reliant on over-the-air television: (1) economically disadvantaged households; (2) rural residents; (3) minorities; (4) people with disabilities; and (5) seniors. There is also a strong desire to ensure consistent messaging surrounding the Coupon Program with NTIA partners, who will be critical in helping to educate the public on this program. Many of these partners are beginning their outreach efforts now. Most importantly, there are critical dependencies within the NTIA program as the consumer application needs to be approved so that critical coupon fulfillment systems testing can begin in order for NTIA to be "open for business," taking coupon requests from consumers, on January 1, 2008. Given the activities required to test the coupon application and other materials, approval of a survey instrument must happen on or before November 12, 2007. The information collected from the focus groups must be collected immediately in order to meet the Coupon Program timetable.

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Authorizing Statute(s): PL: Pub.L. 109 - 171 3005 Name of Law: Deficit Reduction Act of 2005
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
Coupon Program focus group	None	Converter Box Application Test Sample

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	176	0	0	176	0	0
Annual Time Burden (Hours)	352	0	0	352	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: Congress directed the National Telecommunications and Information Administration (NTIA) to create and implement a program to provide coupons for consumers to purchase digital-to-analog converter boxes. An effective consumer education campaign, including the development of a campaign identity, messages, and consumer materials, is essential to the Coupon Program. Of particular importance is the development of an application for consumers that is easy to understand and submit to NTIA. In an effort to ensure material and messages developed for the campaign resonate with all target audiences, these items will be tested with representatives from targeted audien

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Annual Cost to Federal Government: $150,000

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 10/17/2007

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