2008 Coastal Community Visitor Survey

2008 Coastal Community Visitor Survey
NOAA Fisheries
Northwest Fisheries Science Center
We are conducting a quick survey to help determine how many visitors are coming to this community; can
I ask you four short questions?

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Question

1.

Is your permanent
residence located
outside of this zip code?

Yes – What is the zip code of your permanent residence?
______________ - go to 2

Did you stay in a local
hotel last night or will you
tonight?

Yes – Which night?

2.

Response

No – Thank you for your time

Last night
Tonight
Both
- go to 3
No – go to 3

3.

What is the primary
purpose of your visit?

To visit family/friends – Please go to 4
To utilize a service (gas station, restaurant, store, etc.) in the town –
Please indicate what type of service: ______________________
– Thank you for your time
Working or commuting to work – Âgo to 3a
Just passing through to go somewhere else – Âgo to 3a
Vacation/recreation (staying here for more than 2 hours) – Âgo to 4
Other (please specify): ______________
________________________________Âgo to 4

3a.

What was the major
reason you chose to take
this route?

View scenery – Thank you for your time
Utilize services of town – Thank you for your time
Quickest route – Thank you for your time
Other: ______________________ – Thank you for your time

4.

Is your visit to this
community a day trip or
an overnight visit?

Day trip – Â Since you are a visitor, we would love to hear about your
activities and opinions. Would you be willing to answer a short 10
minute survey on your activities while in this area?
Overnight visit – Â Since you are a visitor, we would love to hear
about your activities and opinions. Would you be willing to answer
a short 10 minute survey on your activities while in this area?

CONFIDENTIAL
NOAA Fisheries – Northwest Fisheries Science Center
7/30/2007

2008 Coastal Community Visitor Survey

2008 Coastal Community Visitor Survey
Visitor experience, preferences, and expenditure questionnaire

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•

If the primary purpose of your visit to this town is to visit family or friends, please proceed to
question 6

•

If your visit to this community is a day trip, please proceed to question 3

•

If your visit to this community is an overnight trip, please proceed to question 1

Question

Response

1.

When did you arrive in this town?

______________________ (MM/DD/YYYY)

2.

When will you (or did you) leave this town?

______________________ (MM/DD/YYYY)

3.

Was your trip to this town: (check only
one):

the primary purpose or sole destination of your trip from
home?
one of many equally important reasons or destinations for
your trip from home?
just an incidental stop on a trip taken for other purposes or
to other destinations?

4.

What was your primary reason for
choosing this location for your
recreation/vacation over other possible
recreation/vacation locations? Please
check only one.

More natural beauty
Better fishing opportunities
Nicer beaches
More/better attractions in or near this town
Quieter/less people here
Better services (hotels, restaurants, shops, etc.) in this town
Other (please specify):
____________________________

5.

Which of these activities was the primary
reason for your visit? Please check only
one.

Camping
Visiting resort/spa
Visiting the beach (picnicking, kite flying, relaxing)
Surfing
Fishing on a private/personal boat
Fishing on a charter boat
Fishing from the shore/pier
Visiting a local attraction (please specify):
____________________________
Recreational boating (sailing, cruising, water skiing, etc.)
Other (please specify):
____________________________

Confidential

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7/30/2007

2008 Coastal Community Visitor Survey

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6.

Question
What activities will you participate in while
visiting this town? Please check all that
apply.

Response
Camping
Visiting resort/spa
Visiting the beach (picnicking, kite flying, relaxing)
Surfing
Fishing on a private/personal boat
Fishing on a charter boat
Fishing from the shore/pier
Visiting a local attraction (please specify):
____________________________
Recreational boating (sailing, cruising, water skiing, etc.)
Other (please specify):
____________________________

7.

What is the most important thing that this
community could improve to make your
experience here better? Please check only
one box.

More fishing opportunities
Better services (hotels, restaurants, shops, etc.)
Cleaner beaches
More developed beaches
More attractions
Less noise/people
More budget alternatives
Other: _______________________

8.

NOT including this visit, about how many
times have visited this town for
vacation/recreation in the past 12 months?

9.

How many people, including you, traveled
here in the same vehicle?

10.

How many of these people are less than
16 years old?

11.

What is your age range? Please check the
appropriate box.

16 to 19
20 to 29
30 to 39
40 to 49
50 to 59
60 to 69
70 to 79
80 and over

Confidential

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2008 Coastal Community Visitor Survey

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12.

Question
For this trip, are you:

Response
Paying for yourself and others. If so how many others?
___________ (in the next question, report what you spent
for your entire party)
Sharing expenses with other people (in the next question,
report just what you personally spent)
Paying for just your own expenses (in the next question,
report just what you personally spent)
Someone else is paying for you (in the next question,
report your portion of the total that person spent)

13.

14.

15.

Based on your response to question 12,
please report the approximate amount you
spent on this trip within approximately 10
miles of here (to the nearest dollar).

Including all the costs associated with
this trip and including amounts spent
here, along the way, and at home; what
was the approximate total cost of this trip
to your household?
As you know, some of the costs of travel
such as gasoline and hotels often
increase. If the total cost of this most
recent trip to the recreation area where
you were contacted had been $______
higher, would you have made this trip to
this town?

16. If you had not made this trip to this town,
how would you have spent the money that
you did spend here?

Camping/RV Park

$_____________

Hotels/Bed & Breakfast

$_____________

Restaurants and bars

$_____________

Grocery stores

$_____________

Gas and oil

$_____________

Fishing supplies/licenses

$_____________

Other recreation supplies

$_____________

Charter fishing

$_____________

Boat rentals

$_____________

Other activities

$_____________

Souvenirs/Clothes

$_____________

All other local trip expenses

$_____________

Total trip related expense: $____________________

Yes
No

Would have gone to a different town on the coast
Would have gone to a different town, not on the coast
Would have spent the money on recreation activities in your
local town

Confidential

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2008 Coastal Community Visitor Survey

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17.

Question
For the activity indicated in question 16,
would the total trip/activity related expense
be:

Response
More expensive than your trip to this town.
Approximately how much more expensive? ____________%

Less expensive than you trip to this town.
Approximately how much less expensive? ____________%
18.

What is the approximate range of your
household income?

< $10,000
$10,001 to $25,000
$25,001 to $40,000
$40,001 to $60,000
$60,001 to $75,000
$75,001 to $100,000
$100,001 to $150,000
$150,001 to $200,000
> $200,001

Thank you for your time. If you have any additional comments please include them here:

OMB Control #0648-xxxx expires 9/30/08. Notwithstanding any other provisions of the law; no person is required to respond to, nor
shall any person be subject to a penalty for failure to comply with a collection of information subject to the requirement of the
Paperwork Reduction Act, unless that collection of information displays a currently valid OMB Control Number. Public reporting
burden for this survey is estimated to average 20 minutes per response, including the time for reviewing instructions, searching
existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send
comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing
this burden, to Philip Watson, NWFSC FRAM, 2725 Montlake Blvd. E, Seattle, WA 98112-2097

Confidential

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7/30/2007