Approved for one
year with the following terms: (1) The race and ethnicity question
shall be revised to comply with OMB Directive 15. (2) This study
utilizes a purposive list sample that includes only certain Asian
surnames. The sample will not reflect the entire population of
Asian Americans in the Los Angeles PMSA and the findings cannot be
generalized to this target population. (3) The results of this
sample should not be compared to the nationally representative
samples of Hispanics or Blacks from previous YMC surveys.
Comparisons of these groups may invite inappropriate
generalizations.
Inventory as of this Action
Requested
Previously Approved
06/30/2004
06/30/2004
6,733
0
0
322
0
0
0
0
0
This data collection will assess the
effects of the CDC's Youth Media Campaign Asian-specific
advertising on Asian American parents and youth (aged 9-13) in Los
Angeles, California. Los Angeles is a high-dose campaign community
in which concentrated campaign activities have been implemented.
This outcome evaluation is designed to assess the extent to which
changes in target audience knowledge, attitudes, beliefs, and
behaviors related to engagement in healthful, positive activities
can be attributed to exposure to the campaign.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.